Do you know that at the beginning of 2018, two-thirds of US small businesses had eCommerce websites? Since then, the number of eCommerce websites has only increased. You can especially thank the COVID-19 pandemic for giving it an immense rise.
Collectively, it has contributed to the competition that every business is trying to surpass. However, poor Shopify theme optimization and complex website structure contribute to 34% of store failures alone.
According to statistics, it only takes two seconds for visitors to judge a site by its appearance and functions or else they bounce.
The previous statistics can be backed if you effectively design an eCommerce store that makes sales.
We have specifically highlighted web design ideas that you can implement in your store and retain your visitors.
1. Keep Your Store Simple
The foremost requirement for any eCommerce store is to keep a minimalist web design and cleanliness in your store.
It is always necessary to guide your customer easily and find what they need. Complexities such as overloading websites with unnecessary information will eventually lead to bouncing off your prospective customers.
To improvise this, try to use:
- Sufficient white spaces
- Avoid placing distracting links, images and videos
- Have a clear navigation menu
- Mark clear CTAs on every page
- Name different sections to make your website more organized
- Design separate eCommerce sites for B2B and B2C customers (if you have any)
2. Use High-Quality Images and Videos
Using high-quality images and videos is always evergreen. The more clear, high-resolution images and videos are of the product, the more it is likely to make sales.
The simple reason is clarity; the customer can zoom in and see the fine details. If you upload a poor quality image, your prospective customer may likely assume it to be cheap and non-trustworthy. So consider –
- Hiring a professional photographer and editor who can enhance the picture quality and which would work best for your store
- Creating photo galleries for each product so visitors can inspect it from different angles
- Enabling a pop-up box that pops up at the side of your product images whenever a visitor a hovers their pointer around it
3. Make It Responsive
According to the April 2020 statistics on mobile optimization of eCommerce websites, it is concluded that 79% of online sales are made from smartphones.
Falling to its importance, Google launched an algorithm especially for mobile-friendly websites – Mobilegeddon. You wouldn’t have to worry about making a separate website for mobiles. In fact, you can just:
- Optimize images and videos sizes, form fields, and CTAs so that they work on all platforms
- Test your site completely to make sure your site is compatible with different devices
4. Don’t Distract Users
Do not disturb the users would be one of the most helpful web design tips for eCommerce stores. It is always important for an online store to retain its customers so that they don’t bounce which would drain your efforts to the least.
For example, enabling a newsletter to pop up on the products page as soon as one visits would only annoy the visitors and make them less likely to give their email addresses. This could also result in visitors’ lack of trust, dropping their purchase, and abandoning their cart.
5. Easy Navigation, Filter and Search
Easy navigation, filter and advanced search options are some of the customer-friendly functionalities. Easy navigation can make hassle-free customer journeys through the customized and orderly placing of categories, catalogues, sales, etc.
Whereas, filters and advanced search options can make various sections and categories organized and enhance the navigation.
It will also help in giving an insight into your products that customers did not know you had. A few search aspects you should consider to enhance the search option are:
- Enabling simple on-site search
- Experiment with typo-tolerant, auto-correction, recommendation, auto-suggestion searches
- Ensure your search bar is mobile-friendly
6. Use Appropriate Base Color
Understand the psychology behind the colours that you would choose for your website design. This is one of the most basic web design tips you strictly will look for.
Different website niche demands different sets of palette that would enhance the appearance while also being able to produce emotions, feelings and eventually action. For example, you can:
- Stand out a purchase button with red colour or similar colour as it triggers excitement and passion feeling according to colour psychology
- Choose blue colour as your website colour as it induces a great feeling of trust and credibility and is universally accepted
- Don’t use flashy design as it may distract the users
7. Emphasize Grid Layout
You can follow many types of layout designs but the one that will be most convenient for users will be a grid layout.
Why? Because the product image, price, name, etc is clearly visible from the outside and customers will not have to click on every product to view it. Apart from this, it is organized when products are aligned in rows and columns. Consider:
- Placing only three to four products in one row to make space between the products
- Giving white spaces between the products to have a breathable area and products can be viewed clearly
8. Enable Social Media Links
It will never be too tiring to interact with your customers and make you seem like just another human being. Having social proof helps an eCommerce store or any business seem they are compassionate, care about their customers and thus, are trustworthy.
Building trust is a foundation to convert your visitors into customers. Also, enabling social media links have proved to increase search engine position ranking.
Thus, build a social presence to make your website and products more trustworthy and eventually increase conversion rates. Places you can enable social media links are:
- Contact us page
- Footer area
- FAQ page
- Thank you pages
9. Enable Customer Feedback
The most trust-building factor in the eCommerce space was and will be customer feedback! It is strictly advised to enable customer reviews and feedback on each product page so that your visitors can grab the idea of a product from a customer perspective. Customers will always trust word of mouth even when it is virtual so strictly consider enabling it.
10. Ensure Consistent Branding
While experimenting with these web design ideas, do not forget to keep a consistent branding of your online store.
It is important to keep customers and visitors up to creating a different eCommerce aura on your website.
You can also reach experts for web design consultation who are proficient in building brands. These professionals will help you set up a perfect online store that ensures consistent branding.
LEMLEM is a best example for fashion eCommerce website design. It is clear, minimalistic, strictly follows grid layout, only places three to four products per row, etc.
You can also find the newsletter sign up form at the footer of each page which doesn’t make visitors annoyed by pop-ups.
The search bar of the website allows auto-suggestion, typo tolerance, recommendation, etc. LEMLEM also has easy navigation and filter options which are user-friendly; they even have enabled social media links in the footer. You can grab more web design ideas by visiting their website.
Radha Beauty carries a charismatic web design which lays important emphasis on product definition, critical organization of product sections, etc.
Few aspects you can learn from Radha Beauty are placement of four to five products if your product is smaller in size and needs only a few spaces.
Next, enable advanced filter options, allot separate sections for large product cataloges, appropriate choice of base colors, etc. Grab more web design tips by visiting their website.
Saadia Art carries an aesthetic aroma and is concerned with delivering artworks and learning courses. Saadia Art is a perfect example of an artistic eCommerce site.
It has a separate section to shop and opt for learning courses. You can see the visual appeal it has while also holding enough white spaces to make the room breathable.
It has another key aspect of email pop-ups that appears after approximately two minutes of site browsing which makes it convenient for users.
This way, they are less likely to get annoyed and submit their email addresses. Know more by visiting their website.
Planet Protein is an organic food and drink website which also carries originality in its web design as well. Its base colours – green and blue makes it appealing as trustworthy and organic in itself.
Though, including a high-resolution introductory video in the homepage, the page load speed is fast and well optimized.
It has separate sections of shop, recipes and even reviews. This also makes it convenient for users to gather all customer reviews at one place.
Apart from this, the web design carries an aesthetic aroma which includes well suited colour pallets, placing of products, etc. Grab a wider idea by visiting their website.
Website designing is a huge process and people often forget the importance of minor aspects. The above discussed minor aspects can make a great difference and boost conversions by 15% alone.
It is always best to reach experts for a web design consultation to make these aspects fluent and away from errors.
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