The digital market is very competitive, and hence a unique, well-designed website with appropriate content, images, and videos has become a necessity.
The Covid-19 pandemic has made this necessity fiercer due to social distancing. Hence, potential customers have started surfing websites to gain their desired information in a digital way, rather than visiting shops physically.
Minor website design mistakes can hamper your marketing efforts and make you lose out on business.
Ensure that your website is well-designed and flawless so that it gives a positive vibe to your customers, increases network traffic which ultimately leads to better conversions.
But the question is, how to ensure a flawless and precisely web-designed website?
I have seen web developers struggling to improve mistakes in web designs for increasing the visitor count and meeting customer’s expectations.
Let me help you out with this one. I have penned down some of the most common but website hampering mistakes made by these web developers.
Most Common Web Design Mistakes:
- High Page Load Time:
If you feel a few seconds don’t matter, you are wrong. In page load speed, a few more seconds may increase your site abandonment rate and decrease your conversion rate since 47% of the customers expect a page load speed of 2 seconds or less.
Heavy plugins, images, and themes may slow down your site speed, whereas compressing images, optimizing images and videos, reducing redirects, minimizing CSS and Java scripts, deleting browser cache, etc., may help boost your site speed.
- Poor Design:
Is your website facing a decline in visitors? Is your website lacking customer focus? Poor website design and layout may be responsible for the same.
If your website is not appropriately mapped, has complex menus which keep its visitors in the loop, or has senseless layouts, your visitors may not find their desired information. They may get frustrated and ultimately end up abandoning your website.
Remember that your customers have multiple choices, so the lack of quick information on your website may trigger them to use other options.
- Lack of UX and UI:
User experience (UX) is the feeling of a user when they interact with any system or your website. It includes the ease of using your website, the flow of content, the ease in getting the desired information, comfort and efficiency in completing the desired action, etc.
User Interface (UI) is mainly focused on the website’s good looks, design, and style. If your website is complex and not pleasant to look at, customers will not stay long.
Incorporate UI skills like empathy, effective communications, curiosity. Motivating, rewarding, entertaining, easy functioning and soothing designs are always a success, and hence, ensure that your website has a blend of UX and UI designs.
- Lack of Site Responsiveness for Multiple Devices:
85% of the customers think that a website should be visible on all devices.
If your website is non-responsive to small screens, you may lose out on a lot of traffic. Your website design should be responsive to multiple devices like mobiles and tablets to stay in the competition.
Many small business owners are under the impression that they need to create varied versions of their website to make it visible on multiple devices.
They are unaware of creating a responsive website, and this is where they fall behind the competition.
In addition, they are ignorant of the fact that website display on all devices can be done by adjusting the website pixels accordingly.
By making responsive images, videos, and meta tags, the issue can be resolved.
- CTA Missing:
Call to Action (CTA) is a marketing strategy requiring immediate and desired action to be taken by the customer to finish the sale process.
Example: For better offers, click here.
A good CTA includes specific words, phrases, advertising concepts, brand messages, etc., motivating the customer to act in the desired way.
Remember to keep it concise and informative, rather than infuriating the situation by overdoing the CTA.
- Lack of SSL Security:
So, you think that you have got yourself the perfect web design, made no mistakes and are ready to go live. Wait, breathe, and watch out for a few breath-taking facts that we are about to unveil.
A mind-boggling revelation by Sophos Labs has unveiled the curtains on a heart-stopping fact- 30,000 websites fall prey to the wrath of hackers every single day.
If you are putting your hand to your heart and convincing yourself that you are being a SMB owner don’t have much to worry about, halt right there!
If your website starts with HTTP (hyper-text transfer protocol) in the URL, it is the sign of an unsecured website.
Make your website HTTPS (hyper-text transfer protocol secure) by installing an SSL (Secure Socket Layer) certificate.
If you choose to overlook this monumental factor, you open your site to getting in the bad books of SERPs, watch your SEO get negatively affected, and lose customer trust.
Visitors to your website will always look out for the grey padlock or the HTTPS in the site URL before making any purchase decision. So, this part of web designing cannot be overlooked.
It is of utmost importance to provide these visual symbols of trust to enthuse a sense of trust in the visitors.
Once your website is equipped with the right trust factors, improved conversion rates are guaranteed.
For enhanced trust, you need a highest validation certificate called EV SSL certificate. It not only verifies company identity but also provides highest reputation on the website.
For website security, it’s best to choose Cheap EV SSL. With a single click, you can check company name under padlock. Customers can easily put the trust on verified company name.
This simple yet effective design element ensures that your cybersecurity checks are in place and the customers can verily share their PII with you while making purchase decisions.
- Lack of SEO or Google Analytics:
One of the major web design mistakes is to overlook the pivotal data behind the use of the website. SEO and Google Analytics are tools that help display website performance and areas of improvement.
Lack of these tools on your website is a web design mistake that will make you miss out on performance areas and improvement areas of your website, thus negatively impacting your small business. Instead, incorporate these tools and improve your site performance.
- Lack of Proper Information:
The digital market is full of hackers and phishers who have created fake websites to trap information from people.
Hence, visitors have a keen interest in knowing about your business, products, and services, and if those are missing, they may feel suspicious and may leave the site.
Example:
Your customer may wish to check out your contact details and physical location, but if the “About US” page is missing, they may not prefer to have business with you.
- Issues in Font, Style, and Colour:
If your web design consists of small fonts or blending colors, users may find it difficult to read your content. As a result, it may look less appealing and thus may impact website performance.
If your user is accessing your website from mobile, and if the font size is not auto adjusted and formatted accordingly, the content may be cut out, thus making it challenging to finish your CTA.
For a good web design, ensure that the user’s eyes are not strained with small fonts and the background colors are not too flashy. Also, take care of page responsiveness for website content too.
- Poor/Hidden Navigation:
Navigation issues may kill your website popularity since they can lead to disastrous bounce rates, impacting your website traffic and SEO.
In addition, in this fast-paced world, users want to do instant shopping and expect quick deliveries.
Any waste of time (few minutes) due to complex navigation, wherein they can’t find your menu, or their desired product is a grave website design mistake, which should be rectified immediately.
Easily accessible menu and products, informative content, easy navigation, fast page load time, etc., will help in improving your website navigation and popularity.
Wrapping Up:
Mistakes of not understanding your target audience, using flashy or unappealing designs, having outdated or cluttered content, displaying too many ad pop-ups, mistake of improper utilization of white space, unprioritized columns, and grids, etc. are some more typical web design mistakes made by small businesses.
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Ensure to eliminate all these mistakes for better website performance, visibility, and SEO.