Event planning is an adventure spread over many months of preparation, hustle, and ideation. Before and after the pandemic, the process of event planning has slightly evolved, but the amount of energy it needs remains the same.
When planning for an event, the list of To-Dos goes on before the event. And before we know it, it is already time for the event day.
While everybody backstage or behind the computer screens work to make the event a success, the event truly accomplishes only after gathering reviews and feedback.
In our latest blog, we list ten tips for creating exciting feedback questions for all your event attendees.
For any type of event you conduct, the most you care about is the impression you leave on your audience. The time and effort put by your team needs feedback. So, here are some common survey questions asked by the organizers,
- How was the overall experience?
- Did you find the agenda relevant?
- How would you rate the speakers?
- Did you face any difficulty for the registration process?
- What can we improve on?
- What was your favorite part of the day?
- Would you attend the next event?
While most of the feedback questions revolve around the above questions, let us dive in to see some tips to make the feedback process intriguing.
- Include quality images and videos: It is a great way of framing your feedback questions. Images and videos always increase the reader’s attention and let them reminisce about the good times from the event. Include event highlights, moments, and information to make your email more interesting.
- Add speaker images: This is a way to intrigue the attendees’ interest in following your social handles and the speaker’s handles, too. It also helps them remember the speaker’s names and attend their events.
- Add key takeaways: It is a great opportunity to reiterate the event messaging and keep them attached to your brand.
- Keep it mobile friendly: Most of the viewers will access the email through smart phones. Keep your email outline mobile friendly, so attendees don’t lose interest.
- Design on-brand: Always use your event branding in the feedback emails. Avoid using random email templates. You have worked hard to highlight the brand, so don’t leave it behind.
- Provide data: Including benchmark data is always intriguing. This interests the readers about your event and lets them trust your brand.
- Include thank you page: After the survey is complete, don’t leave them hanging. Provide them a beautiful thank you page with the event team and the speakers.
- Promote your next event: Upselling is not bad. If you have your next event planned, include CTAs for it. Promote the speaker details and the event information to keep them liking your brand.
- Avoid confusing the attendees: When sending survey emails, avoid using more than four options. Too many options confuse the viewers.
- Email immediately: People will forget insights from your event if you delay. You have to swifter to send survey emails the next day of the event. If you wait for the team to recover, you might lose measurable data from the attendees.
Event planning and preparation is a task, but while you put efforts in the event, don’t lose interest to smoothen your feedback process. Event management tools could be an effective way to get the feedback process intriguing.
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It is vital than the event sometimes. Use the tips above to create a great feedback experience post the event, too. Keep your attendees engaged and reinforce them to be your customer the next time.