2D animation videos: Everything you need to know

2D animation videos

Videos have become a part of everyone’s daily life. Be it on big billboards or emails opened on smartphones; videos have proved to be the most accessed and preferred form of content.

Not only are videos used for entertainment, but also marketing, sales, training, education, etc., across industries and niches. Moreover, there are several types of videos like explainer videos, animated videos, motion graphics, live-streaming, etc.

In this blog, let us explore 2D animation videos and everything you need to know about it, especially if you have a business.

What is 2D animation?

Animation is of different types and has always fascinated people around the world. Animation has the power to entertain and educate and therefore attracts audiences of all ages.

Everyone knows about Disney animations like Bambi, The Little Mermaid, SnowWhite, and the Seven Dwarfs, etc. Other animations like The Simpsons, My Neighbor Totoro, Rick and Morty, etc., are also some of the famous animation movies that people enjoy watching.

One thing to notice in the animation movies mentioned is that they all are 2D animations. That brings us to the question, what is 2D animation?

2D animation is a conventional style of animation in which everything exists in a flat, two-dimensional plane. 2D animation uses only two dimensions to measure objects and figures: height and width.

As opposed to 3D animation, which uses computer-generated settings, 2D animation relies on hand-drawn images to convey a scene’s action and then relies on the viewer’s imagination to fill in the gaps. In the modern era, we may use a variety of 2D animation software that allows us to draw our characters and environments into the computer and animate them from there.

Business benefits of 2D animation

Animation videos, without a doubt, can be used by businesses to level up their marketing. This is mainly because animation videos have proved to keep the audience entertained and interested. There are many types of animations that can be utilized by businesses to capture the attention of the audience.

So, let us discuss why 2D animation stands out from all kinds of animations. To understand that, we have listed out the benefits of 2D animation:

Concept clarity

When it comes to getting people interested in your business and its offerings, 2D animation is a surefire winner. The primary reason for this is the ease with which even complex concepts may be explained.

An excellent 2D animated video gets the message through swiftly and easily. If you have a compelling storyline, brand message, business concept, or call to action, a 2D animation could be a terrific way to get the word out.


Many businesses find success with 2D animation videos for a wide variety of purposes, including but not limited to marketing and educational videos.

The most impressive 2D animations have vivid colors, lively character motion, and memorable messages.

It’s a tried-and-true method of capturing attention, imparting useful information, providing enjoyable content, and ultimately engaging the target audience.


2D animation works like magic even when you have a small budget for marketing. Compared to live-stream videos and 3D animations that are more complex to be created, 2D animation can be made in a shorter amount of time and with fewer resources.

Also, you can easily edit the visual content of 2D animations with little effort and turn it into static graphic design pieces. This helps in updating the animated video with ease and with less budget.

Creative flexibility

All types of animations are incredibly creative and artistic. However, while creating 2D animation, there is creative flexibility for the animators to make changes and add more creative elements to the video.

2D animation is the best for businesses mainly because it can be made easily and according to the levels of creativity they require for the business. This style of animation can make even complicated concepts, as mentioned above, more communicative and interesting.

How can businesses use 2D animation?

2D animation can be used by anyone who wants to convey information about their products, services, or processes in a consistent and engaging way. It’s ideal for any business, organization, or individual who needs to get their message through quickly and easily.

Here are some ways how businesses can use 2D animation:

Business website

It is well known that adding a video to your business website can help you enhance your ranking in search engines.

A 2D animation video is one of the best types of animation videos to be used on websites. This is because it is easy to understand, and the business idea can be portrayed in a simple manner.

2D animation videos can also be used on landing pages too, as it will help people get the idea of your product or service more easily and in an engaging way. This will keep clients engaged on your website and improve conversions and sales.

Social media

A well-made 2D video can quickly go viral on the Internet thanks to the simplicity with which others can view it and remark on it.

It’s common sense to use video as a promotional tool, and 2D animated video’s adaptability and viral potential make it a perfect fit for this strategy.

If your target audience is on social media like YouTube, Facebook, or Instagram, they are more likely to see your content through social sharing and organic views.

There is a massive potential in such cases as interesting and colorful 2D animated videos can grab a user’s attention as they go through their news feed.

Training purposes

Nowadays, many companies rely on video training to familiarize their employees with the company’s policies, their products, and any necessary safety precautions. 2D animation videos can be utilized to demonstrate your company’s entire sales procedure.

You can show how they would interact with potential clients and the kind of sales atmosphere they would be working in.

To ensure that all new hires receive the same quality training, an animated movie can be used over and over again.

2D animations are well-suited for training videos due to the ease of development and update, the ability to teach topics effectively, and the reduced production time required.

Brand marketing

Video marketing is growing day by day and is here to stay. The main purpose of video marketing for a brand is to engage the audience and boost conversions and sales. For this, 2D animations are the best for any type of business, regardless of their size.

Be it for email marketing, paid advertising, etc., 2D animations can keep the audience interested and develop an interest in the product or service.

Creating a 2D animated video that is consistent with your brand’s aesthetic can do wonders for your marketing efforts.

It will help you promote your brand in an effective and memorable way, helping you achieve your business goals.

Wrapping up

A 2D animation is a fantastic tool for explaining the abstract or conceptual aspects of a business, product, or service.

As long as you have a pencil and paper, you may pretend to be anywhere and draw anything. Thus, you have more options for expressing your company’s message creatively.

Brand awareness and prestige can be easily bolstered with the use of 2D animation. Your animation can be in harmony with your brand guidelines if you use consistent colors, styles, and themes.

The 2D animated video’s unique blend of artistic styles can even breathe new life into your company’s advertising campaigns.

We hope this blog was able to help you understand what 2D animation is, its benefits, and how you can use it for your business.

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