5 Best SEO Link Building Strategies You Must Know

SEO Link Building Strategies

Links play a significant role in the organic growth of a website. As per the study by Backlinko, the number of domains linking to a page on your website has a major impact on the SEO rankings in comparison to other SEO factors.

The only question is,

How can one execute link building strategies and get links at scale?

Here are 5 Best Link Building Strategies You Must Know

Directory Submissions –

Initially when you are getting started with low DR, Directory submissions is one of the best link building seo strategies for you.


It is much easier to get links from directory submissions in comparison to other ways of link building which is definitely going to help you in gaining a bit of momentum with respect to your DR growth leading to better chances of keyword ranking for the targeted keywords.

How to find directory submissions for your website?

Finding a directory submission is very easy only if you execute what’s mentioned below :

1) Go to Google.

2) Search for “Best Directory Submission Sites + {Niche}”

3) Click on the blogs mentioning “99 Directory Submissions” etc.

4) Enjoy submitting and keep growing. 

Guest Posting –

Guest Posting is the key to growing your website traffic and DR on a faster rate. The only big effort that you would have to do in order to get guest posting is, outreach and write content for the website as per their guidelines.

One thing that I would like to address to you is, Guest posting is very difficult to do as it consumes a lot of time and efforts but, I want to let you know that it is definitely worth the effort as it will help you grow your web traffic very fast if you do it at scale and help you grow your business.

How do I find Guest Posting sites for link building?

1) Go to Ahrefs and search your competitor’s website or a website with a similar niche.

2) Go to backlinks and just export all the backlinks into Google Sheets or CSV.

3) Filter all the backlinks using conditional formatting, stating “Filter text contains blogs”.

4) Go to Get Prospect and import all the lists of competitor backlinks that you have shortlisted.

5) Get the emails of content editors, content managers, head of content. (Basically whoever has the access to wordpress website of their company)

6) Outreach to them stating you are looking to do a guest post for their website and are willing to give them content for free in exchange for a link.

Broken link-building –

One of the worst things that can happen on anyone’s website is the page not found error.


It hampers the entire website’s user experience if any link that is mentioned in the web page is broken leading to decrease in the time spent of a user on the web page and a negative impact on SEO.

How can you use this problem as your opportunity?

You just need to outreach to them and say that “there is a broken link on your website and I believe that I have similar content as well to which you can link to in order to fix that broken link to improve your website’s user experience.

It’s a win-win for both parties.

Link Insertion –

Link insertion is a great idea but the majority of the people from high DR sites charge some amount of money for it ranging from $50-$100 or you can set up a link exchange with them as well if you already have a good DR site.

Finding a link insertion is very much similar to finding sites for guest posting, but the only thing that I personally like about Link Insertion is that you don’t need to spend hours of time writing content in order to get a link.

You just need to do outreach and mention which article, target URL and at what anchor text are you expecting to get a link from to the content editors.

Business listings –

If you are a business selling some or other service and you are hungry for quick leads, a business listing is something that you should go for.

The main purpose of a business listing is not to help you build your DR; I mean, it surely does that to some extent, but to get a good amount of leads.

There are two kinds of paid listings:

1) Free
2) Paid

The only thing that I would personally suggest to everyone is to go for paid listings rather than the free ones, and that too from a quality site as per your niche, as it will help you in lead generation in comparison to free business listing sites.


While many people might say that SEO takes time and sometimes even years, I believe that with the right SEO link building strategy, quality content, and good amounts of investment, it has the potential to even replace PPC, as Paid ADS stops generating leads once you stop investing the money, but this isn’t the case with SEO.


  • What kind of link-building strategy is best for SEO?

Guest posting is one of the best link building strategies that one can ever do, as it not only helps you develop your website’s DR but also helps you generate more awareness for your website if you are guest posting on high-DR and high-traffic sites.

  • How do I improve SEO with links?

The only way to improve your SEO is by doing internal and external linking and by implementing all the other SEO strategies mentioned in this blog.

  • What tools do you use for link building?

Ahrefs and Semrush are some of the best tools for executing link-building strategies.

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