Here’s a list of reasons to show why customers are reluctant in trusting brands in the market. Resolve these issues to gain customers’ trust in no time.
What’s so special about brands like McDonald’s, Apparelinclick, or Ford that people purchase blindly from them?
Is it the quality of their products? Is it their amazing customer service? You can go round and round, but there is only one simple answer to this – brand trust.
A lot of people don’t think twice before shopping from trusted brands because they get what they expect from them. Now, brands don’t get to this point through simple advertising or running TV commercials, it comes from customer engagement.
Just like you build trust by knowing a person, you trust a brand by engaging with them. The only downside here is that customer’s money is on the line.
Nobody likes to experiment with every other brand since no one likes to face a scam. If you’re a new brand in the market, then you must gain your customer’s trust.
Gaining customers’ trust can help you get more revenue as more people will shop from you. The key here is to first identify why customers won’t trust you and then resolve this problem.
This article will consist of a variety of reasons why customer brand trust issues exist and how to probably solve them if you can.
There Is Less Personal Branding & More Corporate Branding
Corporate brands don’t have a face, they have a representative to talk on their behalf. Although this brand structure is common for a lot of multinationals, it’s not recommended if your sole purpose is to gain customers’ trust.
The thing to note here is that a corporation is not a person. A person is approachable and is more likely to solve your issue.
Customers look for brands who will always be there to support them or who are more accessible to them.
If you want to gain customers’ trust, then you need to include personal branding in your marketing strategy.
Personal branding can include showing the faces of your team, representing your company’s culture, and more. This is an ideal approach to gain customers’ trust in the easiest way.
People Don’t Go Gaga Over Advertising Anymore
To get it straight, people are not attracted to advertising anymore as they once were. If you’re only trying to get them to pay you, they will know it.
Advertising is considered manipulative and not a lot of people are convinced by it. If your ad is popping up everywhere crying to people to shop from you, then you have already lost them.
You need to devise a content marketing strategy that is customer-focused and strives to create a positive image of your brand.
Your marketing strategy must show what kind of experience people will get from your brand and how will your provide value to them.
By shifting your focus from selling a product to giving reasons to people to shop from you, you will end up gaining a lot of shoppers.
People Think Brands have an Agenda
Well, to be precise, brands do have an agenda. Most brands are self-preserving, especially corporations who are mostly looking for profits.
People consider corporations to be greedy and believe there is always an agenda behind everything.
The only to make them trust you is to be straightforward in all your marketing strategies. No matter if it’s an ad that you’re throwing out in the market or it’s a promotional video, be direct about your brand and product.
Mention what your product is and how it will benefit your customer. Hiding something only makes your brand look suspicious and eventually your customers lose trust in you.
There’s little to no Validation from Brands
Validation plays a huge role in attracting customers to your brand. More and more people shop from a brand if they know a person who has shopped from them as well.
If you provide customer satisfaction to one person, then you not only turn a person into your loyal customer but also an advocate. It’s also known as social proof.
To overcome this, brands can include customer reviews, testimonials, or customers’ videos/pictures with the product on their social media, landing pages, and more. It allows customers to trust your brand and see how other people are benefiting from your products.
People Don’t Like to Risk their Money
Customers don’t like risking their money, which is another reason why they don’t trust a lot of brands.
A huge number of brands in the market are offering the same thing that you are, how will your customer know that you’re different from others? How will they know that their money will be safe with you?
One way to look different from others is to list all your product or services benefits or offer a money-back guarantee.
Customers find money-back guarantees very intriguing and usually they end up trusting the brand. If their money is not at risk, then there’s nothing for them to worry about.
Brands can easily address these trust-impacting issues, but the same technique does not work for all brands.
If you want to make brands trust you, then the best thing you can do is to read your customer’s psychology and come up with a brand strategy that will work for them. Know that the same trick won’t work for all demographics and you will have to find a better way out.
For instance, you might be selling a technical or rather complex product for which a customer review might not be enough.
You might have to upload unboxing videos or videos of your customers actually using the product.
Make sure you’re investing in earning your customer’s trust; otherwise, you won’t be able to generate expected revenue.
Your first-time customers are as important as returning customers, treat them all equally to gain benefits.
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