The online furniture market is growing rapidly because more people are buying home goods. This increase is due to the trend of working from home and the desire to make homes more comfortable.
As a result, there’s been a significant shift in consumer behaviour, with more people feeling confident in purchasing large furniture items online. The convenience of shopping from home, coupled with the ability to browse a wide range of options, has contributed to this surge.
This change opens significant opportunities for furniture sellers to meet the growing demand from buyers nationwide. Yet, the challenges of e-commerce in this sector are unique due to the bulky size of the items and their high cost.
Selling furniture online requires innovative solutions for handling and shipping large products efficiently while also maintaining affordability for consumers. Follow these five useful tips to sell furniture by overcoming shopper hesitations.
1. Showcase Designs in Realistic Contexts
High-quality images showcasing furniture in realistic living spaces and settings help customers visualise pieces in their homes, increasing conversion rates. Shoot products from multiple angles in beautifully staged rooms with plenty of natural light. You can also make videos of customers using and enjoying furniture, too.
To sell furniture, use tools allowing 360-degree views and room model overlays so shoppers can better assess dimensions, aesthetics and functionality within their actual interior dimensions and decor before deciding.
2. Invest in Detailed Product Descriptions
Comprehensive written descriptions build trust by educating customers on materials, dimensions, assembly requirements, care instructions, warranties and other product details for large, complex purchases like furniture. Answer common questions preemptively and be transparent about specifications they can’t determine from images alone.
Break down all measurement and maintenance specifics while explaining construction methods and quality benchmarks as clearly as possible. This will enhance customer confidence in their purchase decisions.
3. Offer Free Shipping or Financing Options
Reduce customers’ worry about high prices and hesitation to buy by covering shipping costs or providing interest-free payment plans for expensive items. This encourages customers to go through with their purchases instead of leaving items in their carts. If offering free shipping everywhere is not possible, consider giving free shipping for orders over a certain amount.
4. Simplify Returns and Exchanges
Customers often want the option to return or exchange furniture they bought online, especially if it’s expensive. Make it easy for them by allowing longer trial periods or handling the return process for them, so they don’t have to deal with shipping companies.
5. Effective Communication
Sellers should respond promptly to customer queries before purchase to provide any required information or guidance about product details, materials, dimensions, functionality, etc. Having dedicated customer service channels like email, chat support, a call centre number, and social media accounts is essential to address buyer concerns.
Once an order is placed, regular delivery status updates should be provided proactively via shipping partners to set accurate delivery expectations.
The Bottom Line
Selling furniture in the digital era can be rewarding when done right. Focus on great product visuals and info, post-order services and making the whole customer journey smooth. Invest effort into building buyer assurance and mitigating hesitations throughout the shopping process – from initial discovery to final unboxing.
Adapt proven e-commerce strategies to your unique category constraints. With the fundamentals covered, selling sofas and beds online feels manageable now. With 45+ crore customers across India, Flipkart Seller Hub presents the ultimate platform to get your furniture designs in front of a massive audience. So, get started on this amazing e-commerce platform today. Register now.
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