7 Foolproof Steps to Write a Well-Knit Case Study!
A case study has been the number one marketing strategy of marketers everywhere. It is an effective tool to drive conversions and boost sales.
This is because it provides real-life examples of how your product or service enables customers to fix their problems.
However, despite its importance, most case studies are forgettable and daunting.
When mentors assign university students to write a case study, it gives a headache to most of them.
Accordingly, they look for a professional in case study solutions in order to get their papers written.
Writing a well-crafted case study requires time. Students do part-time and even full-time jobs to support their families and meet their academic needs.
As writing a case study is a time-consuming task; therefore, students look for an experienced case study writer to get their tasks done.
If you are one of those students who get stuck with writing a top-notch case study, it’s time to change.
This guide will help you write an impressive case study that your potential prospects will actually want to read.
What is a case study?
Entrepreneurs and marketers rely on storytelling to explain their collateral. Stories are exactly what case studies are. Furthermore, storytelling is an integral part of case studies.
A case study is a real-life example of how your client fixes his pain points using your service or product. Like an interesting story, epic case studies have a beginning, a solid middle, and a convincing end.
At the end of a case study, your potential prospects must visualize themselves as the protagonist of their story. Moreover, they should relate the problems of your featured client.
Remember, a case study is not a press release. Although you can use a case study to launch a new product, it is not a platform to talk about new services or products.
Instead, an excellent case study is about your client’s success journey. In fact, it is your success story.
The most common case study writing mistake that people commit is that they ignore the fact that case studies are stories.
On the contrary, they talk about their brand voice.
Do you want to know why you need to write a case study?
Simply, it is a result-driven tool.
To write an enticing case study that drives results for your business, follow these seven steps.
1. Be realistic about your goals
Before writing a case study, it is crucial to realize that a case solution is more than a tool to be used by prospects researching your business, or by sales experts as an approach to help persuade prospects to convert.
It is created for prospects that are already looking for your product. So, be realistic about your goals.
Do not be frustrated if a case study does not perform well like good content.
2. Choose the right angle and customer
The more captivating your angle is, the better your story will be. Likewise, the better the story is, the more compelling your case solution will be.
Thus, find the best customer for your case. Ask yourself: “How are consumers using your service or product?”
Is any of your existing customers using your product to fix their problems?
These two questions will help you find the featured client for your case solution.
3. Write a relatable case study
If you really want your case study to perform well, then you have to write a case study that is relatable to your targeted prospects.
Your angle is what grabs your readers’ attention, but it is important that your prospects relate to and determine all the challenges solved by your featured client.
4. Adopt a classical native approach
Remember, most marketers are obsessed with narrating marketing strategies despite not actually telling the stories.
Like a tailor-made story has a proper beginning, middle, and end, so case studies also possess a similar feature.
5. Use real data to illustrate your main points
Your case study revolves around a story, but it does not mean you use anecdotes to state your points. While writing a case study, including hard data is always a wise decision.
Also, the data you include in your case study must highlight the challenges faced by your case study hero.
Include some real data to support your main points and explain how your product fixed your customers’ challenges.
Instead of telling your potential prospects, show them.
6. Show yourself as a helper in your case
If your selected customer is the hero of your story, it’s tempting to consider your company as an equal participant in the entire story.
Instead, you have to think of your organization’s role in the narrative as a supporting element.
People buy products to fix their particular problems.
Likewise, people avoid purchasing a product for its own sake, but a product helps them reach their goals.
That is why you have to set the position of your company as a helper. There are two reasons behind this successful approach.
- You want your potential prospects to visualize themselves as the hero of your case solution.
- Adopting a humble attitude can help you build reliability in the readers’ minds.
7 . Use a direct quote of your customer
As a storyteller, your job is to develop an engaging narrative about how your selected client succeeded over the pain points.
Including your client’s quote is the best way to let people tell your client’s story in their own words. It will build your credibility and validation.
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A case study may not be the most interesting content you craft, but it can be among the most impressive.