Are you planning to create an eCommerce marketing strategy?
Every eCommerce owner must have a strategy for running their store, such as who their audience is, how to target them, what techniques to use, and so on.
Having an eCommerce store is not enough; you must also have a strategic mindset in order to grow your business.
Because if you just sit around waiting for customers to come, you won’t make a single penny in a day.
Your business should reach as many people as possible in order to establish itself as a brand and boost sales.
However, there are a lot more things in eCommerce marketing strategy that you may need to consider to truly maximize your growth. That’s where this blog post comes in handy.
This blog will reveal the 8 best and most effective eCommerce marketing strategies for growing your eCommerce business.
So let’s dive right in.
What Exactly Is An Ecommerce Marketing Strategy?
To simply understand, eCommerce marketing strategy is to increase sales by converting your website users into your regular customers.
The best way to reach them is with social media, search engine optimizations, email campaigns, and more.
That’s why choosing the right strategy and tailoring it to produce the desired results is half the battle won.
Not only that but also, strategies aren’t enough, you must learn some marketing tools that can encourage traffic & conversions on your site.
It isn’t necessary that you have to apply every strategy for your business, but instead, you have to select what works best for you.
So, carefully understand each strategy according to your goals.
1. Improve Your Ecommerce SEO
When no one’s going to find your products on Google, how could you make your sale? That’s where eCommerce SEO comes into play.
You must understand your audience’s behavior, like where your audience lies and how they search for your kind of products.
Once you find that out you can then commence on eCommerce SEO. The benefit of doing eCommerce SEO is you can rank up your products by outranking your competitors.
Plus, it’s important to have them on the first page of a search engine like Google. Because hardly anyone goes to the second page of Google.
Have you ever gone? That’s why if you want significant FREE traffic from Google, rank your store on the first page. But how could you do that?
You need to hire a digital marketing agency to do that for you.
As simple as that.
However, there are few things you can do on your own.
- Whenever you upload an image, make sure that it is compressed well.
- Adding proper alt text. (what is alt text?)
- Optimize your site speed.
Remember, by thinking you don’t require an agency or an SEO expert person, you’re making a mistake.
Experts understand how to optimize your website so that it ranks well in Google.
Let’s look at some eCommerce SEO terms:
Keyword research is one of the most important factors in SEO.
This will let you know which keyword you must target to get some quality traffic to your products/pages.
Moreover, you should also use various search terms that can grow your audience. There are some well-known tools out there that will give nearly perfect keyword volume.
Ahrefs and Semrush are the two best tools for Keyword research. However, you can also use the ubersuggest extension, which will give you free data.
To perform the best keyword research, you need to think about how you would search for the term when purchasing a product. You need to think exactly the same as a customer thinks then see the results.
In eCommerce, on-page SEO refers to optimizing web pages in order to increase organic traffic and improve a website’s rankings in search engine results pages (SERPs).
On-page SEO practices commonly used include optimizing title tags, content, internal links, and URLs.
On the other hand, off-page refers to a collection of activities carried out outside of your website to generate links pointing to it.
These links pointing to your website are referred to as backlinks (links pointing back to your site).
In short, the primary goal of Off-Page SEO is to generate high-quality, relevant, and trustworthy backlinks.
Besides, there are various ways to create genuine backlinks which include guest posting, forum posting, broken link building, image submission, Wikipedia link submission, and more.
Technical SEO refers to website and server enhancements that make it easier for search engine spiders to crawl and index your site. (Which ultimately helps improve organic rankings).
Here are some technical SEO issues:
- Content Duplication:
Remember that Google doesn’t like duplicate content, whether it’s on meta title, page content, tags, etc.
If you genuinely want to rank, then making your unique content is the only way to go.
- Slow Loading: if your website takes time to load, it will be less likely to be on top of the fast-loading site. (it should be fully loaded in under 3 sec).
- Security Flaws: HTTP is a major risk factor on your site. Furthermore, it reduces the trust of your visitors.
- Broken Links: Simply said, a broken link is a link on a website that no longer works because the destination page has been relocated or no longer exists.
Fixing technical issues like these (and many others) will significantly enhance your site’s SEO.
2. Personalized Email Marketing
Many people think that email marketing doesn’t work anymore. But it does work, which is why it’s been around for so long.
Though SEO can certainly bring customers to your store, there is no guarantee that they will convert.
You can use email marketing to re-target customers who haven’t purchased from your site or who abandoned their cart without making a purchase.
That’s why email marketing in eCommerce is considered one of the best ways to recover your lost sales and convert users into customers.
Besides, you can also use email marketing for various purposes, such as:
- Introducing your brand
- Informing them new products
- Giving discounts and coupons
- Important update about your brand
- Or any other vital information
Whatever email you send, it should be personalized.
Why is this so?
Because these days, competition is everywhere and you have to stand your business apart from others.
And to do so, you must create an email that should look catchy from the rest of the mail in their inbox.
To increase CTR (click-through rates), just create compelling content, an appealing design, and a stunning landing page.
3. PPC (PPC For eCommerce)
PPC (pay-per-click) is an internet marketing model in which advertisers pay a fee each time one of their ads is clicked.
It is essentially a method of purchasing visits to your website rather than attempting to “earn” those visits organically. An eCommerce PPC strategy is an excellent way to get your products in front of visitors’ eyes.
Moreover, you can ensure that people searching for relevant terms see your products by purchasing ad space via networks like Google and Bing.
They can then be directed to your site or a custom landing page. The following are some effective PPC strategies.
As the name suggests, you can use retargeting to remind customers of your products and services after leaving your website without purchasing.
A retargeting campaign displays ads to people who have already seen your ads, visited your website, or even added items to their shopping cart before leaving.
But what is the most challenging aspect of PPC in eCommerce?
The difficult part is to reach out to that audience who have never come across your brand before.
However, retargeting, on the other hand, targets a warm audience that is more familiar with you and primed to have their interest captured.
- Ad Copy:
Create an ad copy that catches attention and increases click-through rates.
Simple: “Only 15 razors left!”
Attractive: “Last chance to get these limited-edition razors, order TODAY”
You can see the simple one doesn’t make that much impact. But the Attractive one can influence someone to purchase the item.
Remember that you have a limited amount of space, so use words to entice someone to buy.
- Keywords Selection:
You already know what type of keywords you have to select, Right?
The keywords must be chosen based on the search terms that customers use. You can choose keywords with a high volume and that are relevant to your niche.
Furthermore, you can extract keywords that you do not want. By using filters, you can increase the likelihood of clicks and conversions.
4. eCommerce Social Media Marketing
When talking about marketing strategy, how could we forget social media marketing? Social media is considered one of the best eCommerce marketing strategies.It is an effective way to reach millions of people and engage with a large audience.
You can use social media to increase engagement and interaction, drive traffic to your website, and build a larger customer base.
Using various social media platforms for various purposes also creates a rich presence for your company, diversifying your abilities and efforts.
This will eventually assist you in meeting your customers’ needs in a way that will help you grow your business over time.
Moreover, Maintaining a consistent tone and personality for your business on social media is critical because consistency is what builds trust among your audience.
Make sure your outreach efforts are unified when it comes to brand authority and recognition by ensuring your team is on the same page with your company’s communication style.
Read Also: How to Start a Dropshipping Business
Social media platforms have made it much easier for eCommerce businesses to establish and maintain a presence these days.
- Swipe-up links on stories and product stickers on posts allow users to go straight to a product or catalog when they click on them.
- Facebook has a feature called “dynamic ads,” which allows businesses to upload entire catalogs and promote relevant content to specific users.
Social media is conducive to eCommerce marketing and shouldn’t be overlooked.
However, because these platforms are mostly visual, make sure your postings and promotions include more visually appealing formats, such as videos, infographics, and photographs, rather than simply plain text.
5. Build Reputation & Trust
Having a strong reputation is very essential for every brand. If 10 people talk well about you, then 10 others will do the same.
This means that if you can show how others like and enjoy your goods, others will be more likely to do so as well.This encourages shoppers and convinces them to find you more trustworthy.
Let’s look at some examples:
- You can show off your work or also you can post things related to your brand.
And you know very well how people use social media these days.
You should learn how to use social media as eCommerce social proof since the general population can show off your product in a manner that a professional photographer can’t.
- Using customer reviews on your eCommerce site is another way to strengthen your reputation.
- Plus, you can use product reviews (using schema markup) below your product listing in Google.
So that people will be able to see the ratings, which will encourage them to make purchases on your site.
6. eCommerce Content Marketing
Building backlinks blindly does not affect your ranking; you should also have some good on-page SEO strategies in place.
This is where content marketing comes into play.In a way that no other marketing method can, proper eCommerce content marketing can attract more positive attention, interaction, and long-term conversions.
Many people believe that content marketing is ineffective for eCommerce businesses. But that’s not the actual case here. Content marketing is essential even for eCommerce sites.
You need to have an excellent strategy to make your site grow with content marketing.
- Writing Blogs:
Writing blogs is one of the best ways to get started with content marketing. There’s nothing fancy you need, you can just start blogging right away.
You need to remember that you don’t have to promote your products in every blog. Your blogs should be easy to understand and beneficial to the reader.
Moreover, Content marketing focuses on developing interesting, helpful, value-added content consistently to cultivate a loyal audience.
Use your content to provide answers to questions people are asking online in a way that is effective and authoritative enough for them to click through to your site and possibly return.
You can also use social media to increase your platform reach.
As previously stated, these blogs should not be used to make sales pitches, but rather to provide information.
Even if someone never buys from you, they should gain something from reading the blog.
This makes you appear a legitimate, knowledgeable, and trustworthy source rather than someone looking to make a quick buck.
- Product Description:
Blogging is not only the sole option for eCommerce content, you can also make effective use of product description.
Every word on your website should be considered as part of an eCommerce content strategy.
You should write SEO-friendly product descriptions with a focus keyword in them (product keyword).
NOTE: you should do proper keyword research before you add your focus keyword.
- Ebooks and Guides:
This is yet another excellent method for content marketing strategy. An ebook or a visual guide tends to be longer than a blog and are frequently downloadable documents.
Moreover, these ebooks and guides have more complex layouts than blogs.
One effective way to use Ebooks and guides is that you can run paid ads directing people to these ebooks, and you can use them to collect new contact information so that you can remarket to them later.
7. Site Optimization
Without this, our eCommerce marketing strategy can not be ended.
Site optimization matters the most because if customers don’t get a smooth and enjoyable experience they’ll leave your site.
For example, if a visitor comes to your site and finds that it takes time to load your site fully and not find the intuitive interface.
They will leave and go to the other site. And you’ll lose your potential customer just because of your site.
So make sure this doesn’t happen to you.
That’s why we added here some essential points that come under site optimization.
- User Experience
Your website must be well-designed, with smooth transitions, page-to-page connectivity, quick system response, appealing visuals, quick checkout, and much more.
Understanding what your users might want to see and access, as well as what you have to offer, is the first step toward creating a good user experience.
Make things as simple as possible for the user, especially since the human attention span is shrinking by the day.
Too many steps or a complicated checkout process will result in cart abandonment, fewer return visitors, and a negative word-of-mouth reputation.
- Fast Loading
As previously stated, slow loading can cost you a lot of potential customers.
A single second of delay can cost you 7% of your annual revenue.
This should obviously be avoided at all costs! To identify design flaws, use tools like Google PageSpeed.
Ensure that your page loads quickly, or you could be losing hundreds of thousands of dollars.
- An Intuitive Checkout Process
No one has time these days.
If your store doesn’t provide a fast checkout experience, people have other options.
So, if you reduce the number of clicks, you will reduce the number of places where you risk turning away customers.
- A Clear Return Policy
The disadvantage of shopping online is that you cannot try a product before purchasing it, which must be accommodated.
Don’t let your customers find things they want on your site.
Make your return policy very clear, and make it visible during the checkout process. This will be appreciated by customers.
- Modern Looking Appearance:
This also matters the most, if your site looks outdated no one wants to visit it again.
Choose a stunning eCommerce theme that gives your store a pleasant vibe that makes people visit your store again and again.
8. Affiliate Marketing
Last but not least, affiliate marketing can help you increase sales and broaden your audience.
In this strategy, you can simply add an “Affiliate policy” on your site. You can pay a commission to those (marketers) who assist you in selling your products.
They will promote your products in their own unique way in order to bring you sales and earn a commission.
This is called “Affiliate marketing”.
It’s a mutually beneficial relationship because it’s a low-cost, quick process for businesses and a work-from-home passive source of income for marketers.
There are numerous affiliate marketing channels available. Influencers and bloggers frequently review or discuss products on their channels, with affiliate links directing viewers or readers to the products they liked.
This way both the company and marketers grow.
Last Words On Best Ecommerce Marketing Strategy
So you’re probably wondering, “Which eCommerce marketing strategy should I apply?”
We would say, you can use any strategy that you think works best with your business, whether it’s with affiliates or with PPC.
Using these eCommerce marketing strategies correctly will yield 100% results, because we have seen the results.
If your business is new, we’d recommend:
- eCommerce SEO:
(It is the first step you can take towards your business’ success)
- Email Marketing:
(you can email your customers to let them know about new products or discount-related offers. Also, you can also reach out to your customers who have abandoned your cart.)
- Social Media Marketing:
Today, almost any age group of people you will find on social media. Daily millions of people explore social media.
As a result, it is a huge opportunity for eCommerce businesses to make the most of it.
- Site Optimization:
If your site has problems such as slow loading times, unattractive design, length checkout process, etc.
(find eye-catchy eCommerce themes that people love)
Your website will struggle to compete with others.
- eCommerce content marketing:
It is one of the most effective ways to market your products and grow your brand. You can include target keywords in your homepage product description, blogs, and so on.
This will help your products rank higher on Google.
Furthermore, staying up to date on the latest marketing trends and techniques is essential for any successful eCommerce website.
It is critical to provide content and products that are relevant, interesting, and valuable to your target market.
And, as always, keep an eye on your website analytics to spot trends, keep your site optimized, and track your progress!
With these marketing techniques, you can increase your conversion rate and attract long-term businesses that will continue to grow.
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