A video-based training approach to training employees

In addition to contributing to staff satisfaction, engagement, productivity, and retention, training plays an essential role in staff retention.

Nevertheless, how? What for? What steps can you take?

Video might be the solution. By using interesting visuals and engaging storylines, you can engage your employees.

Additionally, you can break down complex information into a way that is easy to understand.

Why use video for training?

One of the most common training methods utilized by businesses is classroom training, which is used exclusively or mostly (90-100% of the time) by 13% of organizations.

I think its popularity comes from the fact that it mimics the traditional learning process from school and college. However, many reasons prevent it from being as effective as it could be in business.

To begin with, hiring a trainer for the classroom is expensive.

In order to make it worthwhile, you have to squeeze as many employees into the class as possible, which then results in less attention and assistance for each employee.

The pace is also a concern. Learning doesn’t happen at the same speed for everyone, and in a classroom setting, this can make some students feel unchallenged while others find it hard to keep up.

Another option would be to train through ‘on-the-job’ or through an e-learning platform, however, these methods are hard to monitor and don’t provide much information on whether the training was effective.

These problems can be eliminated using video.

By replacing classroom training with video training (and other forms of training), productivity and costs can be increased significantly.

Video training for managers was implemented by Ernst & Young, a multinational professional services firm, which reduced costs by 35% while reducing training time by 52%.

Take part in the pie! Here’s how! Different ways of using video to train your employees.

Orientation

A new job can be difficult on the first day. Throughout the day, we sweat our handshakes, forget our names, and read boring documents.

Video can serve as a helpful onboarding tool, helping your employees feel confident from the get-go. Starting off on the right foot makes all the difference.

In order to ensure your employees integrate well with your team and start contributing right away, a solid onboarding policy is vital.

Video onboarding is not only a great way for new employees to learn, but it also ensures the same onboarding experience for all new employees.

For instance, classroom training is affected by so many variables: the teacher, the time of day, the number of participants.

A video, however, requires nothing more than hitting play. Then, the video can be viewed as many times as needed by employees in order to fully absorb the information – making it convenient for them to learn at their own pace!

You can choose from several different types of videos for onboarding, ranging from a simple “welcome video” to a breakdown of company culture and what new employees can expect on a daily basis.

A welcome video example is as follows:

You only need a few words. Your brand’s personality and culture can be revealed to new employees through these introductions.

The following example illustrates a more comprehensive onboarding video:

They can both be used together – as well as any videos that are specific to your company or the position you’re hiring for – to create a complete onboarding process.

Retention can also be improved with an effective onboarding video.

An employee retention rate of 86% can be attributed to organizations with a formal onboarding process.

The number of people who have health insurance is 30% higher than those without! It is imperative to put a lot of effort into retaining your new investment, aka your new starter, when you consider that hiring a new one can cost the equivalent of six to nine months’ salary.

Defective products and services

You should ensure that your staff has a thorough understanding of the product(s) or service(s) you offer.

Employees should have access to this knowledge from the very beginning, and if your products or services change, then employees should be kept informed about these changes as well, especially if they are selling directly to customers.

In addition to being helpful in teaching your employees how to use the products, breakdown videos are also invaluable to sales teams.

The sales staff of your company must understand how your product/service works, how it can solve your customers’ problems, and how it can benefit them. Having a quick video to refer to when needed will allow them to refresh their memory whenever necessary.