Driving Luxury: An Interview with Aaditya Mishra, Co-Founder of Luxorides

An interview with Aaditya Mishra, Co-Founder & Chief Growth Officer at Luxorides, a luxury car rental services in Top-tier cities of India

In this exclusive interview, Aaditya Mishra, Co-Founder and Chief Growth Officer of Luxorides, shares his insights on the luxury car rental market in India.

He discusses the company’s innovative approach, growth strategies, and the evolving landscape of luxury travel in top-tier cities.

Can you share the inspiration behind starting Luxorides and what motivated you to enter the luxury car rental market?

Aaditya Mishra: The idea behind Luxorides was born from a simple observation, while luxury cars symbolize sophistication, elegance, and aspiration, access to them in India was often limited to ownership or high-end events.

We saw a clear gap between desire and accessibility. I’ve always been passionate about automobiles, especially those that define class and comfort, and I wanted to create a platform that bridges this gap, making luxury travel not just aspirational but accessible.

What truly motivated me was the growing lifestyle shift among urban professionals and event clients. They weren’t just looking for transportation; they wanted experiences that matched their taste, purpose, and personality.

Luxorides was created to offer more than just rides, we offer curated journeys, with professionalism, personalization, and elegance at the core. It’s about redefining mobility as an experience and not just a means to an end.

How do you ensure the quality and maintenance of the luxury vehicles in your fleet?

Aaditya Mishra: For us, quality isn’t just a standard, it’s a promise to our customers. When someone steps into a luxury vehicle, they expect perfection, and we take that responsibility seriously.

Every vehicle in our fleet goes through rigorous maintenance routines, detailed inspections, and is serviced by certified professionals who specialize in high-end automobiles.

But beyond the technical upkeep, we also focus on the overall experience, the interiors, the cleanliness, the ambiance.

Each car is prepared like it’s going to a red carpet event. We want our customers to feel comfort, elegance, and confidence the moment they sit inside.

It’s this attention to detail, both mechanical and emotional, that sets our service apart. Quality, for us, is not negotiable. It’s the foundation of trust.

How do you differentiate Luxorides from other luxury car rental services in India?

Aaditya Mishra: We’ve always believed that luxury isn’t just about the car you ride, it’s about the overall experience you receive.

What sets us apart is our focus on personalization, professionalism, and consistency. From the moment a client reaches out to the time their journey ends, we ensure every detail is taken care of, be it the condition of the car, the behavior of the chauffeur, or the ease of booking.

We don’t just rent cars; we curate experiences. Whether someone is heading to a wedding, a high-profile meeting, or a scenic weekend drive, we match them with the right car that fits their occasion and personality.

Our 24/7 concierge support, well-trained chauffeurs, and meticulously maintained fleet reflect our deep commitment to comfort, safety, and elegance. In short, we don’t just offer a service, we deliver a feeling. That’s the Luxorides difference.

How do you approach marketing and building brand awareness for Luxorides?

Aaditya Mishra: For us, marketing Luxorides has always been about storytelling, not just selling a service, but sharing an experience. People don’t remember ads; they remember how something made them feel.

So, we focus on showcasing real moments, a groom arriving in style, a business leader stepping out of a sleek car at a conference, or a couple enjoying a quiet drive through the hills.

We also emphasize digital presence because that’s where our audience lives, through curated content, social media engagement, and influencer collaborations that align with the luxury lifestyle.

Word of mouth and customer referrals play a huge role too, because when someone experiences a ride that exceeds expectations, they naturally want to talk about it.

At the heart of it, we market with purpose, combining elegance, reliability, and a personalized approach to build a brand people trust and aspire to experience.

What are your future plans for Luxorides, and how do you envision its growth in the next five years?

Aaditya Mishra: Our goal for Luxorides over the next five years is to expand the brand into a full-fledged luxury mobility ecosystem.

We’re not just thinking about cars, we’re thinking bigger. We plan to introduce private jet and charter services, giving our clients access to luxury in the skies, not just on the roads.

Alongside expanding to more metro and tier-1 cities, we’re also working on building an electric-first premium fleet, integrating smarter tech into our platform for seamless, personalized travel experiences. Sustainability and convenience will go hand in hand in our future.

The idea is simple, whether it’s a wedding, corporate travel, or a cross-country celebration, we want to be the go-to name for luxury travel, both on land and in the air. For us, it’s not just about getting from one place to another, it’s about making every journey exceptional.

What advice would you give to aspiring entrepreneurs looking to enter the luxury service industry?

Aaditya Mishra: My biggest advice would be: focus on the experience, not just the product. In the luxury space, what you offer has to go beyond functionality, it needs to feel personal, exclusive, and memorable. Whether it’s a car, a hotel, or a service, people are paying for how it makes them feel.

Also, don’t assume luxury means expensive. It means thoughtful, well-crafted, and seamless. You have to be obsessed with the details, from how your team communicates to how your service is delivered.

And in all of this, authenticity is key. Build something that reflects your values and speaks to your audience with honesty and elegance.

Lastly, don’t rush. Building in the luxury space takes time, trust needs to be earned, and reputation is everything. Stay consistent, deliver quality every single time, and never stop listening to your customers.

Aaditya Mishra’s vision for Luxorides highlights the potential of luxury car rentals in India. As the industry continues to evolve, his leadership promises to redefine the travel experience, making luxury accessible and convenient for discerning customers across the nation.

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