Interview with Aashish Kumbhat, Co-Founder and Director, Inbase
Aashish Kumbhat is the leading face and the Co-Founder and Director of the brand Inbase. His passion
for innovation, aesthetics, and quality is reflected in everything the company does, right from the
products the brand launches or the customer support it offers.
An ardent believer in producing world-class products that don’t compromise on quality, he is on a mission to design and develop innovative products that will give its users a better experience.
After concluding his B. Tech and MBA in Marketing, Aashish realized there was a dearth of brands that offer quality and innovative products in the industry. And his passion for quality and innovative products pushed him to develop the Brand Inbase in 2010.
The idea of InbaseTech where INnovation lies at the BASE of the company’s core principles and translates seamlessly into every product that comes out from their idea factory.
Inbase is a one-stop shop for all mobile accessories needs from cases and covers to high-end lifestyle gadgets such as Smart Wearables, Wireless speakers, Fast Chargers, Headphones, Earphones, Car Accessories, Lifestyle Accessories, Laptop Accessories, Tablet Accessories and much more, we have everything under one roof.
Right from day one, Inbase products have been outstanding in terms of technology, and innovation, and at the same time, the key focus of the brand was on Product Identification, Product Quality, Marketing Strategy, Product Design, Product Packaging, Innovative Sales Strategies, building relations, etc.
He wanted to launch a brand that can enrich the mobile experience, by means of accessories and take
consumers a step closer to enhancing the life of their products and staying in vogue at the same time.
Apart from Inbase Aashish has actively developed various other brands including Arrow, Urban, iPak
and has also served as the Chief Merchandising Officer for Conekt.
What was the inspiration behind turning an entrepreneur
Aashish Kumbhat: I grew up in a business family, but wanted to do something of my own instead of joining the family business. The love for gadgets just fueled that desire to start something of my own
Tell us a little about yourself
Aashish Kumbhat: I was born in a business family, so can say inherited the nuances of running a business from my family.
However, I had no intention of joining the business hence after completing my BTech and MBA, I worked for different companies to understand business from a different perspective.
This stint helped me hone my business and networking skills. Prior to launching my own startup. I served as the Chief Merchandising Officer for Conekt.
Please tell us a little about your entrepreneurial journey
Aashish Kumbhat: In the 2010, I co-founded the brand Inbase with my brother and that set my entrepreneurial journey. The idea is to provide gadgets that are accessible to all and deliver quality. Since innovation lies at the base of everything we do, hence the name got conceptualized.
Over the time, we realized the need for premium yet affordable gadgets for Urban life, and that’s when we launched our ultra-premium range of products with the brand URBAN
Kindly brief us about Inbase, its specialization, and the services that it offers
Aashish Kumbhat: We specialize in all kind of lifestyle accessories gadgets that make life easy going for people. Our products are of superior quality, ergonomic built, and offer world-class features, at affordable prices all in strong and stylish packaging.
We are a one-stop shop for all mobile accessories needs from cases and covers to high-end lifestyle gadgets such as Smart Wearables, Wireless speakers, Fast Chargers, Headphones, Earphones, Car Accessories, Lifestyle Accessories, Laptop Accessories, Tablet Accessories, and much more.
What is your biggest USP?
Aashish Kumbhat: Our key USP is our attention to details and our commitment towards delivering quality at all cost. We feel our network of channel partners, dealers, distributors are our real assets.
We serve our over 5 million+ customer base through a strong network of more than 15,000+ retail outlets and online presence.
Your success tips for young and aspiring entrepreneurs
Aashish Kumbhat: What makes a brand successful is a solid founding team and build a strong trust through products and services. Just keep persevering.
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