~ The campaign aims to promote the importance of period care with the Sirona’s ‘Feminine Hygiene Box’ that comprises multiple problem-solving products~
Mumbai, March, 2021: Sirona Hygiene, an award-winning innovative menstrual, intimate and toilet hygiene brand alongside actress and model, Anushka Ranjan launched an ingenious campaign on menstrual care called #YouDeserveIt.
The Sirona Hygiene X Anushka Ranjan campaign aims to promote the importance of menstrual care with its range of natural, modern and innovative products.
#YouDeserveIt highlights that period care is essential and every woman deserves it. Anuska Ranjan talks about the importance of period care while unboxing the Feminine Hygiene Box by Sirona Hygiene on her Instagram channel.
The box comprises essential menstrual and toilet hygiene products that solve period issues like 100% herbal pain-relief patch for cramps, pantyliners for discharge, deodorising and disinfecting toilet spray and PeeBuddy funnels (stand & pee) for using public toilets to avoid germs and UTIs.
It also contains a Sirona menstrual cup and menstrual cup wash to promote the idea of #PadFreePeriods.
Commenting on the association with the brand, Anushka Ranjan said, “I’m elated to be a part of such a great initiative. The cause is very relevant and important. I’m really excited to be a part of a campaign that draws attention towards menstrual hygiene.”
Deep Bajaj, Founder and CEO, Sirona Hygiene said, “With this collaboration, we aim to spread awareness about innovative solutions that Sirona offers for unaddressed menstrual, intimate and toilet hygiene issues.
Our products, like 100% pain relief patch, menstrual cup, menstrual cup wash, PeeBuddy funnel and deodorising and disinfecting toilet spray are solving common period and hygiene issues that women face.”
Sirona’s innovative category-defining products are helping women across the country manage intimate, menstrual and toilet hygiene issues without any hassles.
About PeeBuddy: Sirona:
Sirona (https://www.thesirona.com/) is an award-winning product innovation brand, committed to solving those Intimate and Menstrual Hygiene issues for women, which are not adequately addressed in the country.
Formally incorporated in 2015 by Delhi-based entrepreneur Deep Bajaj (Founder) & Mohit Bajaj (Co-Founder), Sirona is an outcome of the numerous bad experiences women around them faced in terms of basic and intimate hygiene issues.
The company is widely popular for being the maker of India’s first portable, disposable and highest-selling (2 million units sold) female urination device, PeeBuddy (using which women can stand & pee in unfriendly toilets) and Sirona Period Pain Relief Patches (India’s First Herbal Feminine Pain Relief Patches).
It is also the pioneer in advocating the use of sustainable menstrual hygiene products like Sirona Menstrual Cups and has also addressed other Intimate & Menstrual Hygiene concerns.