Adani Wilmar acquires Kohinoor Basmati Rice Brand From McCormick to Strengthen Leadership in Basmati Rice Business

Adani Wilmar acquires Basmati rice brand Kohinoor

Adani Wilmar Ltd has announced the acquisition of Kohinoor Foods Ltd, a leading Basmati rice company in India. This move strengthens Adani Wilmar’s leadership in the Basmati rice business and provides a strong platform for further growth.

Adani Wilmer Limited (AWL), the country’s fastest-growing consumer goods maker by revenue and owned by Gautam Adani, has acquired the packaged food brand Kohinoor from American giant McCormick for an undisclosed amount.

In addition to the premium basmati rice brand, the deal includes its umbrella brands such as Charminar and Trophy, with a total value of around Rs. 115 crores.

Kohinoor Foods is a well-recognized brand in the Basmati rice segment, with a large portfolio of high-quality products. The company already has an established distribution network and a strong retail presence across the country.

With this acquisition, Adani Wilmar is well poised to deliver innovative products in the Basmati rice category and cater to a larger customer base than ever before.

Commenting on the acquisition, Adani Wilmar Managing Director, Angshu Mallick said, “Kohinoor Foods is a strong brand with a wide range of high-quality Basmati rice products.

The company’s extensive distribution network and retail reach will help us reach out to more consumers and offer them the best quality Basmati rice.” “Kohinoor is a trusted brand that represents the authentic taste of India and is loved by consumers.

The acquisition is in line with our business strategy to expand our portfolio in the high margin branded staples and food products segment. We believe that the packaged food category has penetrated less with significant headroom for growth.

Gautam Adani

Kohinoor Foods Managing Director said, “We are delighted to be joining hands with Adani Wilmar. This is a perfect strategic fit that will enable us to leverage each other’s strengths and take the Kohinoor brand to new heights.”

Adani Wilmar is one of the leading FMCG brands in India, with a wide range of products in the food and beverage segment.

With this acquisition, Adani Wilmar is well positioned to deliver innovative products that are made using superior quality ingredients and provide great value for money to its customers.

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Adani Wilmer’s acquisition of Kohinoor’s local brand portfolio will strengthen Adani Wilmer’s leadership position in the food FMCG category by adding a strong product basket with a premium brand with the ability to scale up value-added products.

It also takes advantage of the Kohinoor brand’s reach to drive synergy for AWL across geographical areas and complements the reach of its flagship brand ‘Fortune’ in the food FMCG domain.

The acquisition will boost AWL to the next level of growth and expand the portfolio to meet the premium consumer segment in rice and other value-added food businesses.

AWL is poised to become a formidable player in the Indian arena with the addition of the Kohinoor brand.

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The Kohinoor brand portfolio includes; “Kohinoor” – for premium basmati rice; “Charminar” – “Trophy” for affordable rice.