Adani Wilmar Enters Whole Wheat Category With Fortune Brand

Gautam Adani

Adani Wilmar enters into whole wheat category with its Fortune brand

Mumbai, May 26, 2023 – Indian successful entrepreneur Gautam Adani-led Adani Wilmar Limited, a leading food processing company, has made a significant foray into the whole wheat category with the introduction of its renowned brand Fortune.

The move is aimed at capturing the growing demand for healthy and nutritious food options and further expanding the company’s product portfolio.

Recognizing the increasing consumer preference for whole wheat products, Adani Wilmar has strategically entered this segment with Fortune, a trusted brand known for its quality and innovation.

With its extensive expertise in food processing and distribution, the company is well-positioned to deliver wholesome and nutritious whole wheat products to consumers across the country.

The introduction of Fortune whole wheat products marks a milestone for Adani Wilmar as it diversifies its offerings beyond edible oils and enters a new category.

Whole wheat is known for its high fiber content, essential nutrients, and numerous health benefits, making it a preferred choice for health-conscious individuals and families.

Speaking about the launch, a spokesperson from Adani Wilmar stated, “We are delighted to venture into the whole wheat category with our esteemed brand Fortune.

As a company committed to promoting health and wellness, we understand the importance of offering nutritious options to consumers.

With Fortune’s strong brand equity and our dedication to quality, we aim to provide wholesome whole wheat products that cater to the evolving needs of our customers.”

The new range of Fortune whole wheat products will include whole wheat flour, whole wheat atta, and other value-added variants.

These products will be made from carefully selected high-quality wheat grains, ensuring superior taste and nutritional value.

Adani Wilmar’s state-of-the-art manufacturing facilities and stringent quality control measures will guarantee that consumers receive the finest whole wheat products.

The entry into the whole wheat category is a strategic move by Adani Wilmar to tap into the growing market for healthy food choices.

With increasing awareness about the benefits of whole grains, consumers are actively seeking products that promote a balanced and nutritious lifestyle.

Adani Wilmar aims to cater to this demand and provide consumers with convenient and high-quality options through its Fortune brand.

The launch of Fortune whole wheat products will be supported by a comprehensive marketing and promotional campaign to create awareness and generate consumer interest.

Adani Wilmar plans to leverage its extensive distribution network and retail partnerships to ensure wide availability of the new range across India.

Adani Wilmar’s entry into the whole wheat category reflects its commitment to innovation, consumer-centricity, and catering to evolving market trends.

By expanding its product portfolio, the company aims to strengthen its position as a leading player in the food processing industry and contribute to the well-being of its customers.

As health-conscious consumers embrace whole wheat products for their nutritional benefits, the introduction of Fortune whole wheat range by Adani Wilmar presents an exciting opportunity for individuals and families to adopt a healthier lifestyle.

With Fortune’s legacy of trust and quality, consumers can expect nothing less than the finest whole wheat products that contribute to their overall well-being.

Stay tuned for more updates on the availability and expansion of Adani Wilmar’s Fortune whole wheat range, as the company continues to innovate and cater to the evolving needs of health-conscious consumers across India.

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