Adman Sonal Dabral quits Ogilvy to explore options in content creation

Sonal Dabral

Vice-Chairman Ogilvy India, Sonal Dabral has resigned

The creative adman, Sonal Dabral who spent all the years of his advertising at Ogilvy has decided to move on “to pursue options in content and content creation.” The chief creative officer worldwide and executive chairman India, Ogilvy, Piyush Pandey stated, “I am certain he will make the content world shine.”

Sonal Dabral joined Ogilvy in the current stint in 2017 as its Chief Creative Officer for South East and South Asia and Vice Chairman India. Sonal joined the company when Ogilvy globally had announced its plans to move towards “a single, branded, integrated operating company,” as declared by Ogilvy and Mather Worldwide Chairman and CEO John Seifert at the beginning of the year 2017.

The disintegration of individual brands began with the U.S. and eventually reflected globally across its markets, including India where many changes were announced in June 2018 that included announcing the new, integrated creative leadership structure.

Sonal Dabral is a visual communication student and graduated from India’s leading design school- the National Institute of Design in the year 1985 and joined Lintas in 1985. In the year 1991, Dabral joined Ogilvy having in the interim dabbled with TV (he was one of the soldiers alongside Shahrukh Khan in the TV serial ‘Fauji’ and also hosted a TV show).

Sonal has spent most of his working years at Ogilvy- which includes leading the creative charge at Ogilvy offices in Malaysia and Singapore- until he came to head bates141 in the year 2008.

The only stint outside the group has been at DDB Mudra Group where he was the Chief Creative Officer and Chairman for four years till 2012. In the year 1999, when Dabral left India, he was one of the country’s most celebrated creatives, after achieving the triumph of Fevicol egg commercial and was one of Piyush Pandey’s mentees.

Earlier, in the year 2019, Dabral was declared as one of the two heads to lead the agency’s creative efforts all around the Asia Pacific. Surprisingly, Sonal Dabral is the only Indian to be the president of the jury in a line-up declared for Cannes Lions this year. He is heading ‘Direct Lions’ jury at Cannes Lions 2020.