An exclusive interview with Agam Chaudhary, Founder & CEO at Two99, eCommerce agency
Agam Chaudhary is a natural leader boasting 16 years of impeccable experience in technology and marketing. He has been successful in revolutionizing the business landscape. Born in Meerut, Agam’s journey from an engineer to a performance-oriented CEO and founder of the Two99 Organization has been marked by innovation, expertise, and a relentless pursuit of excellence.
Agam Chaudhary’s career is distinguished by his groundbreaking work in creating a cutting-edge marketing algorithm. This algorithm empowers brands and agencies to identify key factors that augment customer experiences and nurture thriving communities around businesses.
His insights have proven instrumental in helping brands cultivate high-performing teams and efficient processes.
Agam’s believes that a business can achieve sustainable growth by prioritizing customer experience and community building. Based on the same, His AI-enabled marketing algorithm aims to alleviate the burden on brands and agencies by offering clear guidance on improving specific business Key Performance Indicators (KPIs).
For instance, it can help a brand reduce Customer Acquisition Costs (CAC) while simultaneously increasing the number of orders.
This approach has proved to be a big stress reliever bringing in more clarity by enabling brands to achieve profitability while scaling their operations. Agam’s visionary leadership has expanded the reach of his algorithm, benefiting brands in 14 countries across diverse industry verticals.
Agam Chaudhary is a seasoned engineer who is well-versed in the domain of patents and Intellectual Property Rights (IPR), having pursued advanced studies at the prestigious Indian Institute of Technology (IIT) Delhi. This academic foundation has played a crucial role in his innovative ventures.
Recognitions and Awards
Agam’s contributions to the industry have earned him a widespread recognition. He was honored with the ‘Stars of the Industry Award’ for his exceptional work as the CMO of Digitalabs (his last venture before Two99). The award further validates his status as a trailblazer in the field of marketing and technology.
Agam Chaudhary’s influence extends beyond the boardroom as he is a leader who foresaw the challenges in the ed-tech sector before they gained widespread attention. His insightful article, “How Indian EdTech Forgot Its ABCs,” underscores his deep understanding of industry trends and disruptions.
Agam has dedicated himself to impart and disseminate knowledge. He actively engages in teaching and training students at renowned universities. His expertise also extends to government and multinational firms, where he imparts strategies for navigating the digital and technology landscape, ensuring optimal results.
Interestingly, Agam has assisted brands in crafting processes to measure business KPIs and roles, promoting productivity and reducing stress.
In the industry, Agam Chaudhary is renowned as the ‘business turn-around’ specialist. His innovative approach and commitment towards achieving excellence have earned him respect and admiration from peers and competitors alike.
Beyond the business realm, Agam enjoys adventure and thrives on adrenaline. His hobbies include trekking and water sports, reflecting his adventurous spirit and willingness to explore uncharted territories.
Agam Chaudhary’s journey from Meerut to the pinnacle of the technology and marketing world is a testament to his passion, dedication, and innovative thinking. His ability to transform businesses, combined with his commitment to education, makes him a formidable force in the industry and a true inspiration for aspiring entrepreneurs and professionals.
Can you start by telling us about the inspiration behind the founding of Two99 Org and the mission that drives your organization?
Agam Chaudhary: Two99 Org’s founding inspiration lies in the commitment to empower businesses on multiple fronts, fostering a holistic approach to organizational success. Our mission is driven by the vision to provide companies with the tools and strategies they need to take charge of both their top-line and bottom-line performance.
However, our mission goes beyond just financial success. We are dedicated to creating a stress-free environment for businesses, one that prioritizes job security for employees and ensures the long-term prosperity of the organizations we work with.
We believe that a thriving business is not only a source of income but also a pillar of the community, and our efforts are aimed at fortifying this foundation.
What challenges or gaps in the job market did you identify that led to the creation of Two99 Org, and how do you believe your platform addresses these issues?
Agam Chaudhary: The genesis of Two99 Org can be traced back to a keen observation of the prevailing challenges and gaps in the job market, particularly within the realm of marketing and brand management. Our journey began with the recognition that many agencies and brand managers tend to focus primarily on short-term gains, often at the expense of the long-term continuity and success of their brands.
At Two99 Org, we took it upon ourselves to address this critical gap in the market. We firmly believe that businesses should not merely survive but thrive in the ever-evolving landscape of the global economy.
To achieve this vision, we’ve assembled a seasoned team of experts and harnessed the power of proprietary AI-enabled marketing algorithms.
Our platform addresses these issues by providing businesses with the tools, strategies, and insights needed to achieve sustained growth and profitability, ultimately helping them thrive in a dynamic business environment.
Kindly brief us about your company, its specialization, and the services that it offers. What is your biggest USP
Agam Chaudhary: Two99 represents a confluence of agencies specializing in ecommerce, technology, cybersecurity, and consultancy. Our core mission is to serve as a catalyst for modern businesses, empowering them to thrive in today’s landscape. We are dedicated to optimizing and enhancing critical business KPIs such as customer acquisition cost and lifetime value.
At the heart of our offering is our unique AI-powered marketing algorithm, which empowers brands to elevate customer experiences, foster engaged communities, and establish efficient distribution networks.
In your experience, what are some of the most common misconceptions or challenges companies face when adopting a fractional hiring model, and how can they overcome them?
Agam Chaudhary: One of the most common misconceptions when adopting a fractional hiring model is not believing in collaboration and hesitating to ask for help. This mind-set can hinder the effectiveness of the model as collaboration and seeking expertise from fractional team members are key to its success.
Another prevalent misconception is expecting overnight changes in digital transformation. While the digital realm offers immense potential, it’s essential to understand that meaningful change often requires time and strategic implementation.
To overcome these challenges, companies should foster a culture of collaboration, encourage open communication, and recognize the value of expertise from fractional team members.
Additionally, they should set realistic expectations for digital transformation, focusing on gradual improvements and long-term benefits rather than immediate results. This approach can lead to a more successful adoption of the fractional hiring model.
As the CEO of Two99 Org, what leadership principles or philosophies do you follow, and how do they contribute to the success and growth of your organization?
Agam Chaudhary: In my role as the CEO of Two99 Org, my leadership philosophy centers on the empowerment and support of our team, especially in challenging times. Unlike conventional norms in the service industry, my priority is putting our team first.
I firmly believe that when our internal operations are optimized and our team is thriving, we can effectively facilitate the growth and success of the businesses we serve.
This philosophy translates into a work culture that fosters collaboration, innovation, and employee well-being. It’s a key factor in our organization’s success as it ensures that our team is motivated, engaged, and well-equipped to deliver exceptional results to our clients.
Our people are at the heart of what we do, and their success directly contributes to the growth and prosperity of Two99 Org as a whole.
Could you provide us with a glimpse into the future of Two99 Org? Are there any exciting developments or plans on the horizon that you’d like to share with our audience?
Agam Chaudhary: The future of Two99 Org is incredibly promising, characterized by exponential growth and exciting developments. In the upcoming year, we have ambitious plans to expand our presence globally, with the establishment of offices in key regions, including Europe, South Asia, and the US.
This expansion is a testament to our remarkable track record of success in these markets and the strong demand from our clients to have us in close proximity, providing them with even more dedicated support. We are excited to continue our journey of empowering businesses worldwide and look forward to the opportunities and challenges that lie ahead as we expand our reach and impact.
What is your success tips for young and aspiring entrepreneurs
Agam Chaudhary: For young and aspiring entrepreneurs, I believe that maintaining consistency is paramount. It’s essential to set clear goals and consistently work toward them, even in the face of challenges.
Additionally, frequent collaboration and extending a helping hand to others should always be guiding principles. Networking and building positive relationships can open doors to valuable opportunities and insights.
In essence, stay committed to your vision, adapt to changes, and foster a collaborative spirit. These principles can pave the way for success in the dynamic world of entrepreneurship.
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