Ajay Shivan – Entrepreneur, Founder of Nachke
Ajay Shivan is the founder of Nachke, India’s first dance wear clothing brand. He started off his career in the entertainment industry in 2010 as a Dance choreographer.
He is now a filmmaker and has also won the Best Director Award for his short film “Special Day” starring Shantanu Maheshwari and veteran actor Sheeba Chadda.
The idea of Nachke came through his personal experience, his love for fashion and dance was the inspiration behind it.
His research proved that there was no category of Dance wear in the Indian Market and people are looking for fashionable and trendy clothing which is also comfortable under one stop.
The activewear market in India has witnessed a huge growth and demand in the wake of pandemic-infused lockdown.
Demand for comfortable yet stylish apparel grows and customers are looking for trendy and stylish clothing.
Nachke, India’s first Dance wear brand offers a one stop shopping experience for everyone who wishes to have trendy clothing. With this, it becomes the first Dance-wear category in clothing and accessories line up for the Indian Market.
‘Nachke’ was founded in 2020 and it became India’s first dance wear clothing brand. Ajay wanted to create a platform where anyone can find trendy outfits like tracksuits, joggers, yoga wear, t-shirts, cargos, caps, shoes and so on.
It caters to all men and women. Nachke believes that everyone loves to dance and they are here to create apparel which will not only be comfortable but also stylish which is based and inspired from dance.
Nachke will have a wide range of collections from Tracksuits, Joggers, Cargo pants, Crop tops, T-shirts, Oversized T-shirts, Jackets, Hoodies to Caps, Shoes and other accessories.
Nachke believes that everyone loves to dance and they are here to create apparels which will not only be comfortable but also stylish which is based and inspired from dance.
The clothing materials used are exclusive, they are breathable, stretchable, comfortable & stylish.
Also, one of the best things about Nachke is that everything is home grown, all the products are made in India.
Ajay Shivan has partnered with Girish Dhoot who is the founder and owner of the retail shop, ‘Downtown’ for the past 10 years.
Together, they have worked on a lot of projects in the entertainment industry and now they have come together to take this project on another level.
Nachke’s website will have an exclusive section for Downtown collections. They are soon going to introduce “Nachke Studio” which will be an online and offline training of Dance, Zumba, and Yoga.
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The workout will be conducted by popular Indian & International Choreographers and trainers. Website – www.nachke.com