Inside Bubble Me: An Interview with Founder Akshina Jindal

Akshina Jindal, Founder, Bubble Me

An interview with Akshina Jindal, Founder of Bubble Me, an Indian bath care brand

In this interview, we sit down with Akshina Jindal, the dynamic founder of Bubble Me, a groundbreaking Indian bath care brand.

Known for her innovative approach and dedication to creating luxurious yet sustainable products, Akshina shares her entrepreneurial journey, challenges faced, and her vision for the future of Bubble Me in the rapidly growing wellness industry.

What inspired you to transition from pursuing a corporate career to taking the entrepreneurial plunge with Bubble Me?

Akshina Jindal: My journey from the corporate world to entrepreneurship was driven by my deep-rooted passion for fragrance, aromatherapy, and creating something truly meaningful.

While my corporate roles at organizations like Goldman Sachs and Amazon provided me with invaluable experience, I realized my heart lay in blending creativity with purpose.

I wanted to create a brand that not only resonated with my love for Indian aromas but also addressed a gap in the market for sustainable, experiential bath care products. This vision, coupled with my desire to make self-care a celebrated ritual, inspired me to launch Bubble Me.

How did your passion for fragrance and love for aromatherapy influence the creation of Bubble Me?

Akshina Jindal: My passion for fragrance and aromatherapy played a pivotal role in the creation of Bubble Me. It inspired me to blend Indian aromas with luxurious, vegan formulations to craft bath care products that celebrate individuality.

This passion drives every aspect of our brand, from enchanting aromas to clean and sustainable skincare.

Is an experience-based bath care brand like Bubble Me attuned to the demands in the Indian market?

Akshina Jindal: The Indian market is increasingly shifting toward self-care, wellness, and premium experiences. Consumers are seeking products that not only serve functional purposes but also provide a sense of indulgence and relaxation.

With its focus on experiential bathing, clean formulations, and Indian-inspired aromas, Bubble Me is perfectly aligned with these evolving demands.

Our products cater to the growing desire for sustainable, vegan, and high-quality bath care solutions that make everyday rituals feel luxurious and special.

Your products are vegan, cruelty-free, and free of sulfates and parabens. How important is sustainability to the ethos of Bubble Me?

Akshina Jindal: We believe in clean formulation and want our products to be skin-friendly, which is why our formulations are clean, sustainable, and free of harmful chemicals.

Which of Bubble Me’s products is your personal favorite, and why?

Akshina Jindal: So, my personal favourite is a decent development tbh, the Bubble Me Spoil Yourself Bath Salt! This product has become an incredible part of my self-care routine. It helps me unwind before bed.

While reading my book and sipping a cup of green kahva, I dip my feet in lukewarm water with a handful of bath salt. It’s so relaxing and calming. This routine has become my  little escape, a moment of peace just for me. It’s amazing how these small things can make such a big difference in how one feel!

How do you envision the future of bath care in India, and where does Bubble Me fit into that vision?

Akshina Jindal: We envision a future where bathing is seen as an experiential and self-care ritual rather than a mundane daily routine. Bubble Me aims to lead this shift, offering products that promote self-pampering and relaxation in today’s busy lifestyles.

Are there any upcoming launches or initiatives that customers can look forward to from Bubble Me?

Akshina Jindal: Yes, we are excited to announce the upcoming launch of a Body Oil, a Sunscreen with SPF 50++++, and a new Body Mist. Stay tuned for more!

Akshina Jindal’s passion for redefining the bath care experience is evident in every aspect of Bubble Me. With her unwavering commitment to quality and sustainability, she continues to inspire both consumers and fellow entrepreneurs, proving that with vision and determination, dreams can transform into impactful brands.

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