AkzoNobel announces Paint the Future startup challenge in India

Paint the Future India startup challenge

Startups with the most disruptive solutions on the “Digital Consumer Experience” will join AkzoNobel’s Accelerator Program for Commercialization.

New Delhi, February 14, 2022: Exploring creative solutions to improve the digital consumer experience is the focus of AkzoNobel’s 2022 Paint the Future regional startup challenge, which is all set to launch in India.

Startups are being invited to leverage the company’s extensive knowledge and extensive expertise to enrich their own businesses and create the best value proposition for their digital solutions.

Launched in 2019 as a global startup challenge, Paint the Future has quickly grown to become the world’s largest collaborative innovation ecosystem in the paints and coatings industry.

Since its launch, the challenge has been further expanded with two regional events in Brazil and China, while two supplier challenges have also been staged. In 2022, we are set to stir things up with the third regional startup challenge launched in India.

“We are excited to share our pioneering spirit and centuries of paint and coating expertise, working with startups and helping them accelerate their innovative solutions,” explains Thierry VanLanker, CEO of Xenobel. “India’s startup ecosystem is the third largest in the world, a real powerhouse.

Therefore, we look forward to actively collaborating on disruptive digital solutions and exploring how we can picture the future together. ,

Klas Kruithoff, Chief Technology Officer, Xenobel, said: “Paint the future is a challenge and our promise to the most talented Indian startups is to partner with them to accelerate digital innovations in the marketplace to delight our consumers. Will share in a win-win approach.,

The Paint the Future India Startup Challenge officially opens for submissions on March 1, 2022. The selected startups will then be invited to a collaboration event at the end of 2022, when the winners will be announced.

Successful participants will be offered exciting partnership opportunities as they join AkzoNobel’s accelerator program to support further development and deployment of their solutions.

Oscar Weizenbeck, Managing Director, Xenobel Decorative Paints, South East South Asia (SESA) says, “In India’s 75th year of independence, we are confident that Paint the Future will transform and usher in a new era of collaborative innovation for the first time . in the Indian paint industry. It is about accelerating consumer-centric digital disruptions by Indian startups – the backbone of New India, globally.”

Elaborating on the theme for the Digital Consumer Experience – India Challenge, Rajeev Rajagopal, Managing Director, Akzo Nobel India says, “The Paint the Future India startup challenge aims to discover digital solutions that can fuel the magic of Dulux Paints. and can change the way consumers experience our products and services.”

Further Rajiv announced, “We are thrilled to introduce our partner – NASSCOM Industry Partnership Program (NIPP) under 10,000 Startups.

We are confident that NIPP will fuel Paint the Future and create new opportunities in India.” Will build bridges between industry leaders such as Xenobel and startups.

Sharing insight on how the challenge is a unique gateway to growth for Indian startups, Krutika Murugesan, Senior Director, NASSCOM 10,000 Startups said, “We are looking forward to this innovation to grow and drive the start-up ecosystem.

Exo is thrilled to collaborate with Nobel India on the initiative. To make them vibrant and digitally led actionable solutions. NASSCOM is committed to creating startup-growth opportunities by exploring industry specific use cases and bringing together the right technologically innovative solutions offered by startups.

Digitalization has the power to reshape the way we think and act. We are confident that the Paint the Future India Startup Challenge 2022 will bring practical digital solutions that can revolutionize the way the paint and coat industry operates.

The challenge gives tech startups an opportunity to explore their products across various use-cases in the industry and build the future. ,

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To know more about Paint the Future India Startup Challenge 2022, visit https://letspaintthefuture.com/india-challenge.