Amazon Vs. eBay Selling: Which one is the best?

Amazon Vs. eBay Selling

The ever-increasing number of e-commerce stores has given sellers a plethora of options for selling online. From Shopify to Walmart, Flipkart to Snapdeal, there are many websites where you can put your products and earn a good income.

However, Amazon and ebay are the oldest and the top-performing ecommerce platforms. This is the reason why people get confused in choosing between them.

If you are also one among them, you are at the right place. This article is all about the key differences between these two e-commerce giants. Read till the end to determine which online store is the best for your business.

Net Revenue over Last Three Years

Amazon revenue in 2018 was 232.89 BN, in 2019 was 280.52 BN, and in 2020 386.06 BN. In simple words, an overall 184% increase in revenue has been seen in the last three years.

On the flip side, eBay’s revenue in 2018 was 8.650 M, in 2019 was 8.636, and in 2020 10.271. Put simply, an overall 10% rise in eBay’s revenue has been reported in the last three years. With this, you can guess how popular Amazon is among the people.

Undoubtedly, with each passing year, the sales competition on Amazon is becoming more and more intense.

But you use PPC marketing to increase your listing visibility in the initial phase. Don’t forget to use trusted Amazon PPC automation tools to get the best ROI.

Fulfillment Options

Amazon offers you two types of fulfillment methods, whereas you have only one choice on eBay.

While selling on ebay, you have to pack and ship products by yourself or need to hire third-party packaging and delivery services. However, Amazon gives you two options: FBA & FBM.

FBA is fulfilled by Amazon. By choosing this, you don’t have to bother about packaging and shipping, all being handled by the Amazon team.

Not just that, inventory management and returns handling are done by the company’s staff so that you can better focus on building your brand.

FBM is fulfilled by the merchant. On choosing this option, you have to manage everything by yourself. You will have to handle everything from inventory storage to refunds or hire a team for this job.

Consumer Trust

Both eBay and Amazon are well-performing online stores that were discovered in the mid-1990s. Amazon came into existence in July 1994, and Ebay was launched in September 1995.

But when it comes to buyers’ trust, Amazon wins. The company’s vision and mission revolve around gaining and maintaining consumers’ trust.

And their effort is paying off. In the recent survey of Jungle scout, around 73% said that Amazon is a good online shopping store and provides customer-centric services.

One of the most notable things that inspire shoppers to choose Amazon is their easy product return policy.

They offer an A-Z guarantee that ensures buyers get a full refund without any hassle. In addition, shoppers can return products if they don’t find satisfactory quality or delayed delivery.

On the other hand, it is difficult to put returns on eBay and get money back as its refund policy is more complicated. As a vendor, you may find it good. However, it can be highly unfavorable for your business.

The “no returns” option on the listing signifies that you are not trustworthy to the buyer, and they will not shop your product.

Types of Products You Can Sell

eBay has remained a marketplace for third-party vendors since its launch; however, Amazon deals in core retail.

Amazon has a huge set of guidelines on what can be sold or what on the site, but eBay allows you to sell everything, whether it’s a brand new or used one (except illegal items).

eBay is very popular for shopping for second-hand things, whereas Amazon only allows for selling 1st hand items.

Moreover, ebay’s auction model allows shoppers to purchase the items at competitive prices; however, you will not see the significant price difference in the same items from different sellers.

Like Amazon, eBay also allows users to use PPC advertising to promote the listings; however, you will find only a few software to manage eBay PPC compared to a large number of Amazon PPC automation tools.

The Bottom Line-:

Now you have learned the differences between the biggest e-commerce platforms, have a better understanding of the pros and cons of each.

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