An exclusive interview with Amit Yogi – Brand Designer & Founder of Amit Yogi Design, Brand Design Company
In the dynamic world of design, where creativity knows no bounds and innovation reigns supreme, one name stands out as a beacon of artistic prowess and entrepreneurial spirit – Amit Yogi. As the Brand Designer and Founder of Amit Yogi Design, a cutting-edge brand design company, he has not only carved a niche for himself but has also left an indelible mark on the industry.
His journey from a budding artist to an influential figure in the design world is a testament to his dedication, talent, and vision. In this exclusive interview, we delve deep into the mind of Amit Yogi, exploring his design philosophy, the founding principles of his company, and the secrets behind his remarkable success.
Can you provide an overview of Amit Yogi Design and its core mission in the field of brand design?
Amit Yogi: As a startup, I manage everything as a creative problem solver. I firmly believe that our brand can change the way people think and contribute to a better world. It’s all about connecting with people, starting conversations, and sparking imagination.
I’m optimistic about the future and always questioning the status quo. We’re open to change, whether it’s in the way we use technology or how we approach challenges.
Our work revolves around people – our customers, our team, and the community. We aim to make a positive impact on the industries we touch, just like we’ve seen in banking, tech, art, education, and healthcare.
What matters most to us is the impact we create. We’re dedicated to achieving great things for our clients, our business, and the people we serve.
Can you discuss the range of design services that your company offers and the industries or sectors you’ve worked with?
Amit Yogi: 200+ — projects we’ve helped launch through the years.
Our capabilities: Branding: Brand strategy, Identity development, Digital and print collateral, Brand guidelines.
Digital experiences: Marketing websites, Digital products, Mobile apps, Design systems, Interactions and animations, Illustrations and iconography.
Industries: Accounting & Financial, Agriculture, Animal & Pet, Art & Design, Automotive, Business & Consulting, Education, Fashion, Food & Drink, Medical & pharmaceutical, Real estate, technology, Travel & Hotel etc.
What is your role in the creative process, and how do you foster a culture of innovation within Amit Yogi Design?
1. Discover: The first part of our process is about learning all about your industry.
2. Strategy: Next, we determine the best way to strategically meet the design goals of your brand.
3. Design: The design phase is where we build out the usage guidelines, and user experience, and prototype the product.
4. Build: We’re connected with some pretty talented and creative devs, they’ll get the job done right.
5. Deliver: Finally, we package it all up and deliver the product to you. On time and on budget.
The design industry is highly competitive. What sets Amit Yogi Design apart from its competitors, and how do you consistently deliver high-quality results?
Amit Yogi: I understand your concerns. It seems that in the Indian market, many agencies focus on outsourcing and lack a strong commitment to quality and consistency. I’ve worked in the industry for five years, and it’s been disappointing to see that the CEOs of these companies often treat projects as just something to be completed without a strong emphasis on delivering high-quality results consistently. In contrast, our competitors are setting a different standard.
They understand the importance of maintaining top-notch quality and adapting to new trends. They know that by prioritizing consistency and staying at the forefront of industry developments, they can keep their clients satisfied and loyal.
In this market, it’s clear that if we want to stand out and retain clients, we should follow the example of our successful competitors. We need to shift our focus towards delivering consistent quality, embracing innovation, and prioritizing long-term client relationships. This approach will set us apart in the industry and keep our clients coming back to us.
In your view, what is the most exciting aspect of brand design and its role in shaping the success of businesses today?
Amit Yogi:: Have so many aspects but for me is “Adaptation to Trends”
Amit Yogi’s journey as a Brand Designer and Founder of Amit Yogi Design is a testament to the transformative power of creativity, vision, and unwavering dedication. His profound insights into the world of design, his remarkable achievements, and his commitment to excellence make him an inspiring figure in the industry.
As we conclude this interview, we are left with a profound appreciation for his work and a keen anticipation of the incredible designs and innovations yet to come from Amit Yogi Design. Amit Yogi’s story serves as a reminder that with passion, persistence, and a creative spirit, one can truly make their mark in the world of design.
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