Nalli has launched a new designer collection of silk organza sarees, a collection lovingly called Birds of Paradise, with prints that marry the classic edge of a saree with the contemporary ethos of today’s woman.
September 2022: A saree is always more of an expression of one’s personality than a garment. In fact, the evolving personalisation of a saree has made it even more versatile, and a legacy brand like Nalli is at the forefront of this positive change.
In keeping with the vibrancy of the present saree wearers, Nalli has launched a new designer collection of silk organza sarees, a collection lovingly called Birds of Paradise, with prints that marry the classic edge of a saree with the contemporary ethos of today’s woman.
Crafted in unique and relevant designs, these rich, satin organza sarees have hand-illustrated motifs of a tropical view, with lovebirds and floral prints in deep hues and pastel colours that look casual yet trendy, and can be worn for various occasions.
This collection has 16 unique designs with colour variations under each design, so there is something for everyone’s taste and choice.
The idea behind choosing a tropical aesthetic is the commonality we all share: a connection with nature.
The Bird of Paradise collection finds its inspiration in how birds complement nature with their colours, unique feathers, and just enhance the beauty of the world around us.
From the bird motifs in Kanjeevaram sarees, to the beautiful birds in Parsi embroidery, from the paintings of Van Gogh, Henri Rousseau, and Monet to the words of Shelly, Keats, and Wordsworth, artists throughout history and in the world have drawn inspiration from birds.
This collection takes that relationship between art and the depiction of birds a step further and is all about bringing this age-old symbiosis to saree lovers in a different light.
Imagine yourself in a lush, tropical rainforest, with beautiful birds like Macaws, Parrots, Kingfishers, Blue Jays, Hummingbirds, Cranes, and Sparrows around. The calm of that aesthetic in a comfortable fabric is soothing to the heart, isn’t it?
This collection has been made possible with such grounded taste because Nalli’s legacy is a community of weavers, dating back to the 1800s, when they emigrated to Kanchipuram and started their family there.
Today, the company is still being run by members of the Nalli family, led by Lavanya Nalli. Birds of Paradise, to the brand, is also a way to pay tribute to their origins.
The true value of original designs in today’s time while also upholding fabric quality with the best satin organzas available in the market is a principle that this collection ardently reflects.
Birds of Paradise is in stores, ready to be bought, worn, and flaunted. Find what resonates with you, and like the beautiful birds, just fly! For more information visit, https://www.nalli.com
About Nalli Sarees:
In 1928, Chinnasami Chetty brought a vision to life through a store in the popular area of Thyagaraja Nagar, in Chennai.
When other stores closed down during World War II, it was this landmark store that remained open to cater to customers.
Nalli has been instrumental in setting the bar to stride forward and spark change. It was the first brand to try chemical dyes and replace vegetable dyes when all weavers were reluctant, and when Nalli Chinnasami Chetty dared to to make the change, others soon followed suit, when they saw the plethora of opportunities this risk by Nalli presented them with.
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