Anand Nichani: Managing Director (MD) of Polyflex India Pvt Ltd
Mr. Anand Nichani – MD, Polyflex India Pvt Ltd. He is currently the owner of Magniflex India, the prestigious brand that excels in Italian luxury mattresses and sleep accessories.
Magniflex has been producing quality mattresses for the past 60 years, with a presence in over 100 countries and over 50 million customers.
Anand Nichani, Managing Director (MD) of Polyflex India Pvt Ltd, a holding company, with interests in diversified segments like luxury mattresses, FMCG, warehousing, start-ups, and auto sector, has many accomplishments and accolades to his name at the young age of 48.
With a B.Com. and MBA in Marketing, Anand is currently the partner for Magniflex in India, the prestigious brand that symbolises Italian luxury mattresses and sleep accessories.
Magniflex (Made in Italy) has been producing quality mattresses for the past 60 years, and has presence in over 100 countries.
The Company’s products have been used by over 50 million customers. Anand started his career at the early age of 23, when he joined his father, Mr. Balram Nichani (Founder), at Polyflex.
His stint in the B2B auto parts supply industry, where he serviced brands like Toyota, Hyundai, Ford, and Tata Motors, among others, has been long and highly productive.
His strengths and passion for the B2C market, made him set up an FMCG brand named ‘Gone Mad’ for the Indian market. This is a joint venture partnership with one of Indonesia’s premier FMCG names, Garuda Food.
Magniflex India:
Magniflex (Made in Italy) is Europe’s No. 1 mattress brand, recognized for its craftsmanship, technologically-superior products and the value it offers to customers.
Started in a small workshop in Prato, Italy 60 years ago, Magniflex is a market leader in the luxury mattress category, with over 50 million people having experienced sound sleep on its mattresses.
Magniflex has over 100 products, including a variety of mattresses, mattress frames, pillows and sleep accessories.
It scores 98.9% on the customer sales service satisfaction index. Magniflex is available in over 100 countries and has partnered with Polyflex India for the Indian market.
Founded in 1972, Polyflex India has been developing a portfolio of strong B2C and B2B brands, using cutting-edge comfort technologies, and providing thought leadership in the Indian market.
In 1983, it imported a revolutionary foam-making technology from Germany, and became the 1st Indian company to manufacture Polyurethane (PU) foam in India, this was a concept unheard of in India at that time.
Polyflex is the 1st Indian company to make dual hardness seats for General Motors and fire-retardant seats for Indian Railways.
In 2010, Magniflex partnered with Polyflex, an Indian conglomerate, to launch the first-of-its-kind technologically-certified mattresses in India.
In 2011, Polyflex set up an FMCG brand named ‘Gone Mad’ for the Indian market. This is a joint venture partnership with one of Indonesia’s premier FMCG names, Garuda Food.
Magniflex’s USPs are:
Technology:
- Vacuum Packaging – stable hygiene and consistent quality | volume reduced by 90% | cut in polluting emissions of CO2.
- MagniStretch (Patented) – STRETCHES AND DECOMPRESSES THE SPINE
- Dual Core Technology – An innovative technology divides the mattress into two cores by just flipping the layers. Helps you choose 4 different comfort levels and support and thereby enabling the partners to choose their individual comfort.
Innovations
- Magniflex Patented MemoForm – It responds to body weight, and not body heat, thus maintaining a constant level of comfort through the night and in all seasons.
- The specialty fabrics used by Magniflex have been awarded the prestigious OEKO-TEX CLASS I certification.
Materials:
They use “High-tech inner materials – Magniflex’s commitment to R&D and use of high quality raw materials help create the ideal mattress for every need and type of comfort.”
“All natural inner materials– The finest fibers are carefully selected and combined to achieve maximum comfort and support in every product line. The fibres are breathable and hypoallergenic, guaranteeing non-toxicity and product hygiene.”
Certifications:
OEKO-TEX, CE Certified, ACA Certified, ICMI, GOTS Others are à AJA E UKAS, LGA Certified, Florentina, Sustainable Logistics 2015.
Exclusive Features:
Imported, with up to 12 years of warranty, it is organic, harmful chemical-free, anti-fungal, anti-bacterial, anti-dustmite, odorless, thermo-regulating.
They use hypoallergenic, removable and dry-cleanable fabric cover with zipper. The mattresses have patented memoform, ergonomic & optimum back support; revitalizes the disc during sleep, also has 3D band for better air circulation.
United Nations Sustainable Development Goals (SDG):
Magniflex has adopted the UN SDG norms to develop a strategy for environmental improvement that is transparent and quantifiable at all levels within the Company. As part of it, Magniflex uses solar photovoltaic panels, which reduces CO2 emissions.
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