Rasayanam, a Faridabad-based Ayurveda company, has been making waves in the Indian market by offering traditional Ayurvedic remedies backed by the latest scientific research.
The company’s range of products includes Kashmiri saffron, Ajwa dates, Ashwagandha, Nano-curcumin, and more.
Launched in February 2020 by Ayush Aggarwal, Rasayanam’s core philosophy of harnessing the power of nature to generate health, is evident in all that they do.
Aggarwal, who left a high-paying job in Canada to pursue his passions in Ayurveda, invested INR 30 lakhs of his savings to start Rasayanam, which is bootstrapped to date with no plans to raise funding anytime soon.
Aggarwal’s vision was to create a company that focused on quality over quantity, using only natural extracts in their products with no additives or fillers used whatsoever. This approach has led to the creation of high-quality supplements that are both potent and pure.
Adding to their commitment to quality, each batch of their supplements is tested for purity and base levels.
The company is also FSSAI (Food Safety and Standard Authority of India) approved. This ensures the products are up to the highest standards of quality that consumers expect from Ayurveda products.
One of Rasayanam’s core values is to combine traditional Ayurvedic wisdom and modern science to create health products.
Their modern extraction techniques, such as Supercritical CO2 extraction, boost bioavailability and optimize concentration. The company’s focus on high-quality natural ingredients is also clear in its use of vegetarian capsules.
Rasayanam’s flagship product is its Shilajit resin, a substance that has been long considered a panacea in Ayurveda.
The resin is made from shilajit extracted from the Gilgit mountain range situated in the Himalayas. Promoted as a way to improve immunity and balance metabolism, it took about a year’s research to develop.
Another product that demonstrates the intersection of modern and traditional is the company’s Nano-curcumin product.
Curcumin is the principal active compound in turmeric and provides turmeric with its antioxidant properties. Through nanotechnology, Pure curcumin is extracted, making it water-soluble and easy for the body to absorb.
With the Indian Ayurveda market valued at INR 300 billion in 2018, and projected to reach INR 710.87 billion by 2024, competition is fierce.
However, Rasayanam’s focus on quality over quantity and modern approach has set it apart from other brands.
The company’s pricing strategy was developed by keeping the prices offered by competitors in mind, with their products priced between INR 500 to INR 3,000.
Meanwhile, the company’s revenue per month is around INR 2 Crore. Ayush expresses confidence that consumers will be drawn to the high quality offered by the brand, even at a higher price point than competitors.
The brand focuses on generating content that educates potential customers and its target audience about the products, including their utility, benefits, and more.
“It is essential for us that the customer understands the product and its benefits before buying,” Ayush says.
Rasayanam operates on a D2C strategy and sells through its website as well as e-commerce platforms such as Amazon and Flipkart.
With Delhi and Mumbai as their main markets, they are also seeing demand from cities and small towns in Uttar Pradesh, Bihar, Arunachal Pradesh, etc.
The pandemic has increased people’s attention to their health, which has greatly accelerated the knowledge of and support for the use of Ayurvedic products.
Ayush claims that the company is growing at a rate of 20 percent per month in 2021 and is projecting a 90% growth in revenue in this fiscal year.
Rasayanam is working with medical professionals to comprehend the health problems that people face and create Ayurvedic remedies to address them in order to guarantee sustained growth. Their next product line will focus on solving digestive problems.
Rasayanam aims to provide natural health solutions while ensuring quality, safety, and potency. With ancient Ayurvedic wisdom underlying modern research, the company presents a new approach to an age-old tradition.
For those willing to invest in their health, and interested in natural remedies and wellness, Rasayanam’s range of products provides a unique and effective solution.
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