Building Brands with Purpose: Apoorva Dixit on Effective PR Strategies

An interview with Apoorva Dixit, Public Relations & Marketing Consultant

In the dynamic realm of Public Relations and Marketing, Apoorva Dixit stands out as a visionary consultant. With a deep belief in the power of content to craft compelling brand stories, she has successfully led PR campaigns for prominent brands across various sectors.

Her expertise spans content generation, crisis communication, and strategic planning, positioning her as a rising leader in the marketing communications field. Outside of work, Apoorva enjoys culinary experimentation and engaging conversations during her travels.

How do you build and maintain relationships with journalists and media outlets? Can you provide an example of how this has benefited a campaign?

Apoorva Dixit: Building strong media relationships is really about consistency, relevance, and mutual respect. I try to stay in touch with journalists even when I don’t have a pitch—sometimes just sending them industry insights or a quick congrats on a good story.

I’ve found that tailoring pitches to their specific beat and preferences makes their job easier, which they appreciate. Last year during a tech client’s product launch, I reached out to a journalist I’d built a decent rapport with over time.

She actually agreed to do an exclusive interview with us which then got picked up by several other publications, giving us about 4X more visibility than we’d even hoped for.

How do you tailor your communication style to different audiences, such as clients, team members, or the media?

Apoorva Dixit: Everyone has their own unique lens, so I adjust accordingly. With clients, I’m pretty results-driven and focus on how strategies connect to their business goals. With my internal teams, I’m more about clarity, collaboration, and keeping everyone motivated.

For media folks, it’s about being concise, newsworthy, and not wasting their time. A couple months back, for this fintech campaign, I had to explain the same concept three different ways—to the client using ROI metrics, to the team using project timelines, and to the media using a real-world analogy with some strong data points. The different messaging kept everyone on the same page and surprisingly enthusiastic.

What digital marketing tools and platforms are you proficient in, and how have you used them to enhance campaign performance?

Apoorva Dixit: I use tools like Google Analytics, SEMrush, HubSpot, Meltwater, and Canva pretty regularly. For social stuff, I mainly use Meta Business Suite and LinkedIn Campaign Manager.

There was this campaign we did for a lifestyle brand last quarter where I used HubSpot for email automation and segmenting, which ended up boosting our open rates by over 25%.

We kept an eye on campaign performance in real time through GA and used what we were seeing to tweak our content calendar mid-way, which got us better engagement and higher conversion in the end.

How do you approach developing a marketing strategy for a new client or product?

Apoorva Dixit: I usually start with a discovery session to really understand the brand’s voice, their USP, competition, and who they’re trying to reach. Then I do a quick audit of their existing channels and work with them to define clear, measurable goals.

From there, I map out the customer journey and identify what I think will be high-impact channels for outreach. Recently for this D2C skincare brand, I created what I’d call a 360° strategy mixing influencer marketing, SEO-rich blogs, and some strategic PR placements.

We started with a soft teaser campaign and then ramped up with user-generated content and expert testimonials. It’s been working pretty well so far.

Can you discuss your experience with content marketing and how you generate engaging content?

Apoorva Dixit: Content marketing is definitely one of my strengths. I start by trying to understand the audience’s pain points and interests, then develop content that either informs, solves problems, or inspires them to action. I’m constantly tracking performance to see what actually resonates.

For example, with this healthcare startup I worked with, I introduced a weekly “myth-busting” series on Instagram and some blogs based on FAQs we kept hearing.

This not only improved their SEO rankings but also helped build trust with their audience, which was crucial in their space. I really think great content needs to be equal parts storytelling and strategy.

How do you prioritize and manage your workload to ensure that you meet deadlines while maintaining a high level of quality in your work?

Apoorva Dixit: I’ve come to rely on structured to-do lists, calendar blocking, and prioritization frameworks.

I also try to build in some buffers to my timelines because there are always last-minute revisions or unexpected issues that come up. I’ve learned to break down big tasks into more manageable steps and delegate whenever I can.

One thing that’s really helped me is focusing on energy management—I tackle the creative stuff during my peak productivity hours, which for me is usually mornings.

This approach has helped me deliver quality work even during those crazy back-to-back campaign seasons when everything feels due at once.

Can you discuss a time when you had to handle conflict or difficult personalities within a team or with a client? How did you navigate the situation and resolve any issues that arose?

Apoorva Dixit: Yes, there was this time a client was really unhappy with a press release draft, saying it lacked the punch they were expecting. Instead of getting defensive about it, I asked them to walk me through their vision again.

I then worked with my team overnight to revise it with what I think was a much more compelling narrative and sharper messaging.

The revised version wasn’t just approved—it actually got picked up by a major publication, which was a big win for everyone. I’ve definitely learned that empathy, really listening, and keeping a calm head go a long way in diffusing tension and creating those win-win outcomes everyone wants.

Apoorva Dixit’s insights into the world of Public Relations and Marketing highlight the importance of storytelling and strategic communication.

Her impressive track record with global brands showcases her ability to navigate challenges and create impactful narratives.

As she aspires to further her career as a marketing communications leader, her passion for both her profession and personal interests promises to inspire others in the industry. We eagerly anticipate her continued contributions and innovative approaches in the future.

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