Interview: Apourva Sharma , Co-founder and CEO of Life n colors

An interview with Apourva Sharma , Co-founder and CEO of Life n colors, a leading brand in home design

In an exclusive interview with Apourva Sharma, Co-founder and CEO of Life n Colors, we explore the vision behind this leading home design brand.

Apourva shares insights into the company’s innovative approach to creating vibrant living spaces that reflect individuality and style.

With a passion for design and sustainability, Life n Colors has carved a niche in the competitive home decor market.

What inspired you to start Life n Colors, and how did you come up with the brand name?

Apourva Sharma: Life n Colors was inspired by a deep passion for transforming spaces into vibrant, artistic environments where creativity and everyday living seamlessly blend. The name captures our mission—to bring life to interiors through color, texture, and design, creating spaces that reflect personality and style.

Co-founder Apourva, an avid traveler, found inspiration in her journeys across India, noticing a gap in the market for high-quality, sophisticated home décor products.

This realization sparked the creation of Life n Colors, a premium home décor brand that offers world-class wallpapers and textiles, empowering people to infuse their homes with unique, artistic designs that resonate with their individuality.

Can you walk us through your design process? How do you ensure each product resonates with your target audience?

Apourva Sharma: At Life n Colors, our design philosophy is rooted in storytelling and cultural inspirations. We begin each project with a theme drawn from Indian or global art, history, or nature, ensuring that every design has a meaningful narrative.

Our process involves several stages—from initial sketches to digital renderings, followed by meticulous refinements for final printing.

We collaborate with talented designers and skilled artisans, making sure that every product is not just decor, but a piece of art in itself.

Our target audience is those who appreciate luxury, uniqueness, and art. We focus on creating designs that exude sophistication and timeless elegance.

Customer feedback and market trends also guide us, helping us craft collections that align with the evolving needs and preferences of our clientele, ensuring that every piece resonates with their vision for a beautifully decorated home.

Are there any innovative technologies or materials that you’re currently exploring for future products?

Apourva Sharma: We are always exploring ways to merge tradition with cutting-edge technology. Currently, we’re focusing on sustainable materials that maintain high quality while supporting our eco-friendly ethos.

Additionally, we’re experimenting with advanced printing techniques that enhance intricate detailing and texture in our wallpapers, giving each piece a more artistic and tactile feel.

Our aim is to create designs that evoke timeless beauty while leveraging innovative technology for durability and modern functionality.

We’ve also integrated various AI tools in our marketing and operations to streamline processes and stay ahead in the evolving market.

How do you plan to expand your brand presence both domestically and internationally?

Apourva Sharma: Our expansion strategy emphasizes strengthening our digital presence and forming key partnerships with luxury retailers and designers both domestically and internationally.

In the domestic market, we’re enhancing our e-commerce platform to provide a seamless and personalized shopping experience. Globally, we’re focused on collaborating with interior designers and architects who align with our aesthetic vision.

We also plan to participate in prominent design fairs and exhibitions, which offer excellent opportunities to showcase our collections to a wider, international audience.

By tapping into markets that appreciate the fusion of art and luxury design, we aim to broaden our brand’s global reach.

What advice would you give to aspiring entrepreneurs looking to enter the home design industry?

Apourva Sharma: For aspiring entrepreneurs entering the home design industry, my advice would be to start with a clear vision and stay authentic to it. While trends may shift, remaining true to your design philosophy is what will distinguish your brand.

Embrace technology as it’s essential for reaching a broader audience and streamlining your operations. Above all, prioritize quality and customer satisfaction—these will be the foundations of your brand’s success and reputation in the long run.

Is there anything else you’d like to share about your journey or your vision for the future of home design?

Apourva Sharma: Our journey has been driven by passion and creativity, and we see the future of home design in personalization—crafting spaces that reflect the unique stories, memories, and aspirations of those who live in them.

At Life n Colors, we aim to continue innovating while staying true to the artistic traditions that inspire us. Our vision is to create designs that are not only beautiful but also sustainable, redefining what home décor can be.

We believe every home is a canvas, and with each collection, we strive to help people express their personal stories in a way that is elegant, meaningful, and distinctly theirs.

Apourva’s commitment to blending creativity with functionality has positioned Life n Colors as a trailblazer in home design.

As the brand continues to evolve, its focus on enhancing everyday environments promises to inspire homeowners everywhere, making life a little more colorful.

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