Apple to open first India retail stores next week

First Apple retail stores to open in India next week

April 11, 2023: Two decades after entering India, Apple is preparing to open its first set of retail stores in the populous South Asian nation, signaling the tech giant’s growing interest in the market.

Apple on Tuesday said it plans to open Apple BKC in Mumbai on April 18 and Apple Saket in Delhi on April 20.

The iPhone maker’s first retail stores in India have long been anticipated, but there is a limited market for high-end smartphones and laptops. has tempered Apple’s expansion efforts in the country.

Despite being the world’s second largest Internet market, most smartphones sold in India are priced below $250.

While India’s share of Apple’s overall revenue is small, the iPhone maker has expressed optimism about the country’s growth potential.

Apple said the new retail locations “mark a significant expansion in India that will offer consumers new ways to browse, discover and buy Apple products with exceptional service and experiences.”

In preparation for the store opening, Apple has been actively hiring employees in recent months, according to a growing number of job postings.

The company, which launched its Indian online store in 2020, initially planned to open its first retail location in 2021, but the COVID-19 pandemic forced a delay.

Apple is also working to make India a major global hardware manufacturing hub, thanks in part to the incentives New Delhi offers manufacturers to expand their presence in the country.

The company’s contract manufacturing partners, Foxconn and Wistron, have ramped up domestic assembly of iPhones and other Apple devices in recent quarters.

According to a JP Morgan analyst report last year, Apple is expected to expand its manufacturing capacity in India to produce 25% of all iPhones by 2025.

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