Interview with Archana Surana, Founder of Arch College and Design Business

An exclusive interview with Archana Surana, Founder of Arch College and Design Business, (formerly known as ARCH Academy of Design)

In the realm of design education, Archana Surana stands as a beacon of inspiration and innovation. With a distinguished career spanning over 24 years, she has been a guiding force in shaping the landscape of design education.

As the visionary Founder and Director of ARCH College of Design & Business, formerly known as ARCH Academy of Design, located in the vibrant city of Jaipur, Archana Surana has carved a niche for herself and her institution in the field.

ARCH College is not merely an educational institution; it is a testament to Archana’s unwavering commitment to providing specialized and industry-relevant design education. Under her leadership, ARCH has become a hub for nurturing professionals and entrepreneurs, equipping them with the skills needed to navigate the dynamic intersection of design and business.

Through a diverse range of Undergraduate and Post Graduate programs, complemented by international and national certifications, ARCH College reflects Archana’s foresight into the evolving needs of the design world.

Can you share the story behind the founding of Arch College and Design Business? What inspired you to start a design college?

Archana Surana: I was trained as a fashion designer and had a keen interest in textiles and colors. Over the years, I nurtured my sense of design and before the inception of ARCH, I served as an educator, teaching fashion for four years. I moved to the city of Jaipur in 1995, and I realized the huge potential for designers due to the flourishing indigenous crafts industry.

The jewellery industry had a wealth of gems and jewellery, along with people, resources, and experts contributing. At the same time the garment industry excelled in block printing, textiles, designs, and handicrafts of the future, with abundant resources and a substantial export market.

I noticed though that there was an absence of a design school or institution offering courses in these areas. There were only small boutique institutions providing short-term courses or polytechnics offering vocational courses.

Recognizing the potential for professional certificate and diploma programs with design at the center, I decided to start ARCH College in the year 2000, initially as the Arch Institute of Fashion Design, and offered courses in interiors, jewellery and fashion with a focus on high job orientation and meeting industry needs and demands.

As we progressed, we evolved into a higher education institution offering undergraduate programs in design, featuring three-year degree courses. In 2010, we expanded to four-year degree courses in design.

Today, we stand as a leading institution globally known for our undergraduate and postgraduate programs in design and business. Our master’s programs concentrate on design and entrepreneurship, while our undergraduate programs are interdisciplinary in nature, aiming to develop well-rounded individuals.

In a competitive landscape, what do you believe sets Arch College apart from other design colleges in India?

Archana Surana: At ARCH, our uniqueness lies in our focus on a global perspective and going beyond conventional design education through an interdisciplinary approach to learning, and ensuring hands-on industry experience.

Building on a dynamic awareness of the aspects and needs of the creative industry, a real-time collaboration is maintained and nurtured through the projects integrated into the classrooms based on some of their real time design briefs.

Our initiative, Design Culture, hosts a Learning Series where designers share experiences, fostering a practical understanding of the application of design thinking. The collaborative curriculum along with emphasis on sustainability ensures our graduates go beyond being just designers to become effective and innovative problem-solvers.

With dedicated faculty, top-notch facilities, and a culture of diversity, ARCH stands out as a place where creativity meets excellence, setting us apart somewhere on the tip of India’s competitive design education iceberg.

How do you approach designing the curriculum to stay current with industry trends and technological advancements?

Archana Surana: At ARCH, our curriculum is periodically reviewed and updated in keeping with the general advancements in industry with whom we actively engage in various ways which includes the conduction by industry professionals of regular master classes for our students.

Our faculty undergo continuous development trainings to assimilate and integrate the latest knowledge, tools and methodologies into teaching. Emphasizing interdisciplinary learning and a global perspective ensures students have the skills for the evolving macrocosm.

ARCH is a proud member of various national and international design organizations like Cumulus, WDO, IFFTI, FDCI, as well as TIE and CII.  This provides additional learning opportunities for staff and students alike. Regular reviews and adjustments keep our curriculum at the forefront of design education, preparing students for success in a rapidly changing industry.

How does Arch College collaborate with industry partners to provide students with real-world experiences and exposure?

Archana Surana: ARCH College actively collaborates with industry partners, fostering real-world experiences and exposure for our students. Through strategic alliances with renowned organizations and businesses, we organize visits for students to different industries, providing insights through workshops with artisans and craftsmen covering both traditional techniques and advanced technologies.

Students engage in internships across various sectors and participate in live projects with government organizations, NGOs, and industries. These partnerships facilitate guest lectures by industry experts, involvement in national and international events, and exclusive opportunities for skill development.

These collaborations ensure our students are well-prepared for the professional world, effectively bridging the gap between academic learning and practical industry demands.

How does Arch College support students in building a strong portfolio and preparing for their careers post-graduation?

Archana Surana: ARCH College prioritizes the importance of a compelling portfolio for its students, recognizing it as crucial for designers. We integrate a dedicated portfolio module, featuring guest faculties, to impart essential skills for effective portfolio development and presentation.

Beyond coursework, students engage in projects such as crafting collections, designing spaces, and creating competition-worthy products, providing them with a diverse range of showcase materials. Professional faculties further support students in photographing and preparing interactive portfolio content, ensuring alignment with industry standards.

Through these initiatives, we empower our students to graduate not only with a comprehensive skill set but also with a strong and visually appealing portfolio, enhancing their readiness for successful careers.

How has Arch College adapted to the challenges posed by the evolving educational landscape, especially considering recent global events?

Archana Surana: ARCH College swiftly adapted to the evolving educational landscape, especially in response to recent global events. We seamlessly transitioned to hybrid and online learning models, ensuring continuity in education. Emphasizing sustainability, our curriculum incorporates eco-conscious practices, fostering a commitment to responsible design.

We also prioritize entrepreneurship, equipping students with business acumen. Recognizing the ever-changing industry, we constantly enhance our curriculum with innovative elements. Initiatives like the international Student Talent Camp provide a global platform for interaction and learning.

Previous endeavors, such as the Fashion Colloquia, exchange programs, and social innovation activities, highlight the transformative power of design in changing the world, offering our students a unique and comprehensive educational experience at ARCH.

What do you see as the future trends and challenges in the field of design education in India?

Archana Surana: In the dynamic landscape of the evolving design education scenario in India, future trends have already begun to include the integration of technology, interdisciplinary learning, global perspectives, sustainability focus, and the utilization of digital platforms.

However, there are challenges involving ensuring adequate infrastructure, faculty development, industry relevance, fostering of diversity, and adapting to evolving job markets. Navigating these trends and challenges is crucial for any institution to effectively prepare students for a rapidly changing design industry and contribute meaningfully with creativity and innovation to societal and global needs.

What advice do you have for students aspiring to pursue a career in design?

Archana Surana: For aspiring designers, I advise embracing curiosity and staying innovative and adaptable. Cultivate a diverse skill set, combining creativity with technological proficiency, with emphasis on the understanding of different art forms and traditional techniques.

Develop the ability to work with artisans in order to re-connect with the roots of design and foster craftsmanship. Actively seek internships and real-world experiences to understand industry dynamics. Stay connected to global design trends and foster a collaborative mindset.

Networking is key, so engage with professionals, attend events, and create your unique style that reflects on your portfolio. Embrace challenges as opportunities for growth and never underestimate the power of continuous learning.

In your opinion, what are the key qualities and skills that make a successful designer in today’s competitive environment?

Archana Surana: In today’s competitive design landscape, a successful designer requires a blend of creativity, adaptability, and technological proficiency. Effective communication skills, both visual and verbal, are crucial for conveying ideas.

A deep understanding of cultural nuances and global design trends fosters a holistic approach. The ability to collaborate seamlessly, coupled with resilience in navigating challenges, is paramount.

Archana Surana’s impact extends beyond the walls of ARCH College; it permeates the broader canvas of education and empowerment. Her legacy is not just about academic excellence but also about fostering a culture of innovation and inclusivity. Archana’s commitment to quality education is epitomized by the ARCH Educational Society, a non-profit organization she founded in 2000.

This reflects not only her dedication to education but also her vision for a society where knowledge is a transformative force. Archana Surana’s journey is a testament to the idea that education is a powerful catalyst for change, and she has played a pivotal role in shaping the destinies of countless individuals.

As we delve into the insights and experiences of Archana Surana, we are bound to unravel a tapestry woven with passion, dedication, and a profound understanding of the symbiotic relationship between design and education.

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