Interview with Arindam Das Sarkar, MD of Mirasys ( India )

An exclusive interview with Arindam Das Sarkar, MD of Mirasys ( India ), AI Video Analytics and Video Management solutions

In the dynamic world of technology and surveillance, innovative solutions that merge artificial intelligence with video analytics and management have become indispensable. Today, we have the privilege of sitting down with Mr. Arindam Das Sarkar, the Managing Director of Mirasys India, a company at the forefront of this cutting-edge field.

With a distinguished career spanning decades and a wealth of experience in the realm of AI video analytics, Mr. Sarkar has been instrumental in shaping the landscape of intelligent surveillance. In this exclusive interview, we delve into his insights, expertise, and vision for the future of AI-driven video solutions.

Arindam Das Sarkar, the founder of Mirasys India, is a technologist turned entrepreneur, who is on a mission to solve real life challenges through cutting-edge technology and AI-led advancements.

Leading and growing disruptive companies such as Mirasys India, he is on a relentless mission to curb menaces such as accidents, tackle women safety issues and redefine the future of education and oncology by strategically leveraging AI & IoT.

With core expertise in Business Strategy & Planning, Business Finance, International Business, People Management etc, Mr Das Sarkar is a luminary who leads a journey from excellence to exceptional.

An alumnus of Nagpur University and Indian Institute of Planning & Management, he has been invited as an industry expert by institutions such as World Bank Group & Smart Republic for Digital Strategies & Solutions for Smart Cities. He has also been a Speaker and business delegation member for the Prime Minister of Finland.

Mr Das Sarkar is also currently serving as the Director of Aqsens Health Ltd. He has a vast industry experience, with professional stints at entities like Tata Nelco, Wipro Infotech and Zicom Electronic Security Systems.

Can you share the story behind the founding of Mirasys India and what inspired you to create a Video Management System platform?

Arindam Das Sarkar: Imagine a crowd where each pixel is a real-time storyteller. Data is important, but so is our people’s safety and comfort. We want to improve crowd experiences so that they are more about being present in the moment and less about navigating chaos.

It’s about commuters knowing their trip won’t be stressful, or about parents feeling secure while their kids are out during celebrations. We are actively contributing in India’s colourful story and promoting a sense of community, safety, and belonging by fusing technology with a human-centric approach.

With the use of video analytics, we can foresee possible problems and act quickly to address them, making the atmosphere safer for everyone.  

Mirasys is known for its versatile VMS platform. What sets Mirasys apart from other VMS solutions available in the market?

Arindam Das Sarkar: Through its constant quest for innovation and unrelenting dedication to client satisfaction, Mirasys distinguishes itself as a trailblazing brand in the video surveillance and analytics sector. The innovative application of AI technology by Mirasys, which enables real-time analytics, object recognition, and predictive insights, sets it apart.

This technology enables the company to give unmatched security and business intelligence with up to 90% accuracy from day one.

A seamless and individualized experience is further ensured by Mirasys customer-centric strategy, which customizes solutions to match particular client demands. For businesses looking for the best video surveillance and analytics solutions, Mirasys is a dependable option thanks to this and a strong emphasis on data protection and moral AI usage.

Could you explain some of the key features and capabilities of the Mirasys VMS platform and how it benefits businesses and organizations?

Arindam Das Sarkar: Mirasys India was launched as Make in India initiative with about 42 used cases across different parts of the world to enable us to customize it according to the need of Indian geographies. At Low TCO, we offer affordable for all with about 90% accuracy on first day of deployment.

The Flexible business model based on VSAAS, Capex+ Opex makes the backbone of the organization, which ultimately benefits businesses and organizations.

How does Mirasys address security and privacy concerns in the age of increasing surveillance technology?

Arindam Das Sarkar: We sincerely care about enhancing efficiency and safety in India, and we are thrilled to witness video analytics’ ground-breaking potential in crowd control. India faces particular difficulties as a result of its diversity and dynamic nature, but we have embraced these difficulties as chances to innovate.

The marketplaces, colourful festivals, and crowded transit hubs of our country are the lifeblood of our culture. Video analytics actively promotes harmony in these areas, not just keeps watch over them. It entails making sure that every citizen can go around freely and securely.

Our goal is to seamlessly integrate video analytics into Indian society as a way of demonstrating our dedication to development, security, and the welfare of our fellow residents.

Mirasys operates in a global market. How do you tailor your VMS solutions to meet the specific needs of different regions and industries?

Arindam Das Sarkar: Mirasys  sets itself apart with a client-centric approach that customises solutions to specific client needs, ensuring a seamless and customized experience. Because of this, as well as a strong emphasis on data protection and moral AI usage, Mirasys  is a dependable option for businesses searching for top-tier video surveillance and analytics solutions.

The primary selling points of Mirasys  are its adaptive business strategy and 90% accuracy on the first day of implementation.

Cybersecurity is a significant concern in the realm of video surveillance. How does Mirasys ensure the security and integrity of its VMS platform?

Arindam Das Sarkar: Technology alone isn’t the issue; it’s also how it’s applied. Our technology has the potential to be immensely powerful, but that power also carries a heavy burden. I would like to make sure that the rights of individuals and their privacy are always respected in the design of our products.

Establishing that moral foundation early on will not only demonstrate our commitment to acting morally but also promote trust with our users and the larger community. The highly encrypted and Cyber Secured data ensures that the public data is safe when it is stored and even when it is being transferred from one department to another.

What trends do you foresee in the video surveillance and VMS industry, and how is Mirasys preparing to meet these future challenges and opportunities?

Arindam Das Sarkar: Mirasys operates in the dynamic and rapidly evolving video surveillance and analytics industry, which presents both challenges and opportunities. Data Security and Privacy is one of the biggest challenges which is taken care of with the help of data encryption.

Compliance and regulations with data protection is the other challenge and we evolve day to take this challenge head on. Integrating surveillance systems with IT infrastructure is also facilitated by Mirasys through seamless integration.

It has brought forth opportunities like AI and Analytics adoption, data driven IoT devices and creation of Smart Cities. Customization in different industries, be it retail, baking, healthcare etc.

What message would you like to convey to your customers and partners about Mirasys India’s commitment to excellence and innovation in the VMS industry?

Arindam Das Sarkar: A powerful motivator is the knowledge that our AI-based surveillance technology can shield people, stop crimes, and even save lives. We are motivated by the conviction that by offering creative solutions, we can have a beneficial impact on society.

Additionally, our motivation for what we do comes from the obligation to assure the moral and appropriate use of our technologies. To develop a sense of security and tranquilly for everyone, we seek to increase trust and transparency.

What are your success tips for young and aspiring entrepreneurs?

Arindam Das Sarkar: My advice to budding entrepreneurs is to follow your heart and find a purpose that truly drives you. You’ll encounter challenges, but don’t let them deter you. Stay open to new ideas and keep learning from every experience. Surround yourself with a supportive network, take care of your finances, and, most importantly, keep your customers at the core of your efforts.

Stay ethical, be patient with your journey, and don’t forget to take care of yourself. Entrepreneurship is an exciting rollercoaster, and embracing it with passion and perseverance will make the ride worthwhile.

Mr. Arindam Das Sarkar’s extensive knowledge and forward-thinking approach to AI video analytics and video management have provided us with a remarkable window into the exciting developments in this field. His commitment to innovation, coupled with a profound understanding of the evolving needs of the security and surveillance industry, underscores the importance of AI-powered solutions.

As we conclude this interview, it is clear that Mirasys India, under Mr. Sarkar’s leadership, will continue to be a driving force in shaping the future of video analytics and management, contributing to safer and more secure environments. We extend our gratitude to Mr. Sarkar for sharing his valuable insights and vision for the industry.

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