Arpit Agarwal, CEO and Founder of Black Marlin Technologies

The Founder of Black Marlin Technologies, Mr. Arpit Agarwal, is a young enthusiast and entrepreneur dedicated to offering cutting-edge digital marketing solutions for businesses willing to mark a robust online footprint.

Aiming to provide strategic solutions based entirely on the client’s requirements, the company live up to tailoring services that will meet the client’s marketing objectives.

Serving across the globe, Black Marlin Technologies is renowned for its unmatched customer service and result-driven solutions designed to manifest long-term success.

How do you describe yourself?

I am a Post Graduate in Commerce. I started working as a Junior Internet Marketing Executive at a leading IT company in 2011 after completing PGDM.

Eventually, my interest in digital marketing grew and I thought of expanding my skills and experience. It was in 2014 when I started my own company, Black Marlin Technologies, with the sole objective of delivering unprecedented, customized digital marketing solutions irrespective of the client’s budget.

What is your inspiration behind the idea?

While I was in my first job as a Junior Internet Marketing Executive, I discovered my passion for the role. I found joy and thrill as I began engaging more in the industry.

I knew I wanted to do something more as many businesses still couldn’t afford digital marketing and were gradually losing their spot in the market. I simply longed to help such businesses grow with a minimum investment. And here we go, still counting on the client’s needs before anything else! 

Please tell us a little about your journey as a startup.

It has been a bitter-sweet journey since I have built my company. Funds, lack of planning, building up a good team, and most significantly, reaching out to clients were not easy at all.

Since a decade back, there was no mass digitalization, it was difficult to cater for the market. But, as it is said, “no good deed goes unnoticed”; perhaps that describes our success today.

Did you face challenges at the beginning of the journey?

A business cannot stand up in a day or without facing challenges! Obviously, we have faced numerous challenges initially, and I believe they help us realize how far we have come! Perhaps the prime difficulty for us was the saturation of industry.

It is not a cakewalk to establish yourself as a successful digital marketing company when new companies are sprouting up like mushrooms every day after the rain!

How did you overcome those challenges?

For any business, perseverance and determination are your only source of striving through tough times. Just when you think of giving up is actually when you are losing it!

For us, a positive approach with the constant refinement of strategies worked wonders! Today, you see us where we stand!

How is your business unique?

Creativity, quality, and experience keep us ahead in this competitive market. When you focus on client experience accompanied by personalized touch, you know you are already winning the race!

What are the products or services you offer?

Black Marlin Technologies is a panoramic digital marketing company proposing premium SEO, SMO, PPC, content marketing, and email marketing services. We also specialize in website design and app development.

How do you define success?

My idea of success is when we as a team aim for the same goal and work hard together to become the best of ourselves in the pursuit of accomplishing our objectives.

We will continue to do our job well, which gives us self-satisfaction and peace of mind, knowing we did not leave a scope for resentment.

Where do you want to see your organization in the future?

Strengthening our global identity by establishing our culture is ideally what we look forward to.

We want to be known as a ‘client’s brand’ that understands and acknowledges client’s requirements instead of prioritizing money-spinning.

You started your own company; what did you enjoy the most?

Learning about my capabilities is the best thing I discovered throughout the journey. I never knew what started as a mere thought could actually become a success story at an interview!

I have faced too many obstacles, but each time, I discovered a little bit more about my potential. It makes me happy when I think about the person I have become now- fearless, mindful, composed, and self-motivated. I’m still learning and enjoying it!

What advice would you give to someone who is just starting in digital marketing?

Focus and be true to yourself. Take your failures as a learning stone. Work hard and always bear a positive attitude because a stroke of positivity can change the entire perspective instantly!

“I can do it”- don’t you feel better already?

Remember, it is the way of things we perceive that determines the results. Success does not come in handy. Nor does it come in a day. But it sure does come when you learn from your mistakes and failures and rise again.

I would also like to say that do your groundwork before you take the plunge. Since the competition in digital marketing is enormous, you must create a rock-solid base!

What are you working on now?

Currently, we offer global digital marketing and web development services to clients from every business sector.

We have accomplished more than 500+ projects, and our long list of clientele significantly comes from digital marketing services (SEO, PPC, Local SEO, GMB Optimization), web design and development.

What are the biggest trends in digital marketing right now?

Digital marketing trends are constantly evolving, and we are glad that we live in an era where the scope of technological advancements is limitless. Perhaps no sooner will AI dominate over human intelligence!

Have you heard of Metaverse? It is a virtual world where you can do anything you want! Looks like some Marvel movie script! Isn’t it? However, it is yet an undiscovered universe!

Cryptocurrency and NFTs, or Non-Fungible Tokens, are increasingly popular these days.

Though social commerce is just getting started in India, we are sure it will become one of the biggest platforms for promoting and selling products in the coming days. Voice search and automated email marketing are already on their way to reaching the peak.

Finally, I would like to mention AI marketing and programmatic advertising where algorithms and machines will do the job without human intervention.

Indeed, we have a ‘bright’ future!

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