An Exclusive Interview with Mr. Arvind Patel, Managing Director of Bharat Vedica, a premium organic FMCG brand
In this insightful interview, Mr. Arvind Patel, Managing Director of Bharat Vedica, shares his vision for redefining India’s organic FMCG landscape.
Under his leadership, Bharat Vedica has transformed into a trusted premium brand, blending tradition with innovation to promote sustainable, health-conscious living across domestic and international markets.
What inspired you to launch Bharat Vedica, and how does it reflect your personal and professional journey?
Mr. Arvind Patel: Bharat Vedica was born from both personal experience and conviction. For years, I struggled to find genuinely pure food products, the kind of unadulterated, chemical-free food I grew up with on our family farm. Most options in the market either lacked authenticity or transparency.
What began as a small initiative, making ghee and milk from our own Gir cows using traditional Bilona methods, soon became a calling. I realised that if I was missing that connection to real food, so were millions of others.
That’s when Bharat Vedica took shape in 2022, with a simple yet powerful mission: to bring back Traditional Indian Food in its purest, most honest form.
It’s not just a business for me; it’s a personal journey of returning to our roots while setting new benchmarks for purity and trust in the FMCG space.
How does Bharat Vedica ensure authenticity and purity in its organic FMCG offerings?
Mr. Arvind Patel: At Bharat Vedica, authenticity isn’t a statement — it’s our standard. We work directly with farmers and cooperatives who practice traditional, chemical-free farming, ensuring traceability from source to shelf. Every batch we produce is , minimally processed, and free from synthetic additives or shortcuts.
We rely on ancient techniques like the Bilona process for our A2 Ghee and Wood-pressed process for oils, preserving both nutrition and flavour integrity.
Whether it’s the sourcing, processing, or packaging, everything is built around one principle: purity you can taste and trust.
How do you balance traditional Indian agricultural wisdom with modern consumer needs?
Mr. Arvind Patel: We’ve never seen tradition and modernity as opposites; they’re partners. Bharat Vedica is built on the belief that ancient Indian food wisdom can meet modern lifestyles when presented with the right design, transparency, and convenience.
We use traditional processes for making our products, but present them in ways that fit seamlessly into today’s world, with clean labeling, sustainable packaging, and ready-to-use formats.
For example, our ghee comes in a modern, reusable stainless-steel jar, inspired by the utensils our grandparents used. It’s how we bridge the comfort of tradition with the expectations of today’s conscious, urban consumer.
What were some challenges you faced while introducing a new-age organic FMCG brand in a crowded market?
Mr. Arvind Patel: Breaking through the noise in India’s FMCG market wasn’t easy. The organic and clean-label space has grown rapidly, but so have misleading claims. Our biggest challenge was educating consumers about what “authentic” truly means.
We chose to grow slowly, focusing on building credibility before scale. Investing in transparent sourcing, consistent quality, and sustainable packaging helped differentiate us.
Another challenge was creating a modern brand identity without losing the soul of Indian tradition, something we’ve achieved through storytelling, thoughtful design, and a deep respect for where our food comes from.
What opportunities do you see for organic products in both domestic and international markets?
Mr. Arvind Patel: The shift toward clean, transparent, and culturally rooted food is happening everywhere. In India, consumers are reading labels, asking questions, and prioritising wellness like never before.
Internationally, there’s growing curiosity around Indian superfoods and ancient food practices, from A2 gir cow ghee to wood-pressed oils and herbal infusions and more .
The opportunity lies in presenting these products not just as food items, but as a lifestyle choice rooted in authenticity and sustainability. That’s where Bharat Vedica fits in, at the intersection of trust, tradition, and taste.
How does Bharat Vedica support Indian farmers and rural communities?
Mr. Arvind Patel: At Bharat Vedica, our connection to India’s farming and rural communities runs deep. We operate our own farm where our A2 Gir cows are nurtured with care — fed on natural fodder, free from hormones, and raised in a stress-free environment.
The ghee is made using the traditional bilona method, ensuring purity and preserving the nutritional essence of the milk.
Beyond production, our approach supports rural livelihoods by upholding ethical, pesticide-free, and sustainable farming practices that honor both the land and the people who work it.
Are there any expansion plans into new product categories or global markets?
Mr. Arvind Patel: We’re always exploring thoughtful ways to evolve — both in what we offer and where we reach. Any future steps will remain aligned with our core philosophy of purity, authenticity, and responsible sourcing.
Whether it’s refining our existing range or gradually reaching new audiences, our focus stays on creating genuine value while staying true to what Bharat Vedica stands for.
What advice would you give to young entrepreneurs looking to build purpose-driven FMCG brands in India?
Mr. Arvind Patel: Be patient and be real. In an age of quick growth and quicker burnout, it’s tempting to chase trends, but purpose-driven brands require depth, not just speed. Focus on building something that solves a real problem, not just something that looks good on social media.
Stay close to your consumers, understand their evolving needs, and let authenticity guide your decisions. Transparency, consistency, and purpose are what build long-term trust, and in India’s FMCG landscape, trust is your greatest differentiator.
Mr. Patel’s journey reflects a perfect harmony of purpose and performance. His commitment to authenticity, quality, and sustainability continues to drive Bharat Vedica’s growth, inspiring consumers to embrace a more conscious lifestyle.
This conversation captures not only his leadership vision but also the brand’s mission to make wellness an integral part of everyday life.
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