As Xiaomi’s Indian Face – Manu Jain – Leaves, Let’s Revisit His Charisma And The Controversies Of The Xiaomi Years
February 2023: Manu Jain has become synonymous with the Xiaomi brand in India ever since the Chinese tech giant entered India.
The poster boy of Xiaomi’s India ambitions, Jain has announced his exit from the company after a nine-year stint – 7.5 years in India and 1.5 years in a global role.
Manu Jain’s Xiaomi Journey
Jain, an alumnus of IIM-Calcutta and IIT-Delhi, started Xiaomi India’s journey in Bengaluru in 2014 with former Google VP Hugo Barra.
At that time, Xiaomi’s Redmi phones were not only feature-rich but also cheaper than most of its rivals in the country.
Thanks to Jain’s brilliant marketing skills and well-thought-out strategies, the Chinese phone maker managed to capture the largest share of the smartphone business in India within just three years of its entry.
Which continues till date and even today Xiaomi is the leader in smartphone market in India. After ruling the smartphone segment, the Chinese tech giant has made its mark in other product categories like smart TVs, power banks, speakers and smart wearables etc.
At that time, as a new entrant it had to compete against some established giants like Samsung. , OnePlus, Oppo and Vivo in the Indian smartphone space. The challenge was to deliver high-spec phones at more affordable prices to Indian consumers.
After tasting consistent success in a tough market like India, Xiaomi promoted Jain as Vice President (Global) and Managing Director (India).
What’s next for Jain?
Jain has said that for now, he will take some time to move into a new industry other than phones or gadgets.
“Over the next few months, I’ll be taking some time off before taking on my next professional challenge. I’m a builder at heart and would love to build something new, ideally in a new industry.
A small part of the twice-growing startup community. I look forward to returning to it with another fulfilling challenge. Hope so,” Jain wrote in a social media post.
on their journey. Jain writes that the first few years were full of ups and downs. “We started as a one-man start-up, working out of a small office.
We were the smallest among hundreds of smartphone brands, that too with limited resources and no previous relevant industry experience.
But thanks to an amazing team of efforts, we became the country’s largest smartphone brand. was able to create one of the most beloved brands.” Controversies during Jain’s tenure at Xiaomi India.
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