asa, India’s first luxury clean beauty brand which consists of carefully crafted, authentic, purposeful products that are more than 92% Natural, Vegan, Refillable, Sustainable and free from animal cruelty.
asa offers every shade for every mood – whether dramatic, nude or subtle, the asa Hydra-Matte Lipsticks and the Crème Lipsticks comes in a variety of different shades perfect for every look and skin tone and retail at INR 1,750.
The asa Hydra-Matte Lipsticks are intensely matte yet don’t leave your lips feeling parched. Made with Shea Butter, these lipsticks offer striking colour pay off without settling into the cracks of your lips.
The lipstick comes in Playful Peach, Alive Autumn, Pretty Petunia, Captivating Clay, Perky Periwinkle, Radiant Ruby, Posh Pomegranate and Plush Plum shades.
The asa Crème Lipsticks are not just any ordinary lipsticks, but ones that naturally moisturise your lips, making them more supple.
Additionally, its great colour intensity combined with Vitamin E and B6 make them uniquely performance-driven, without compromising on its natural soothing properties.
The lipstick offers shades like Hearty Hibiscus, Calm Cranberry, Alluring Almond, Breezy Bougainvillea, Candid Coffee, Flamboyant Flamingo, Fiery Fig, Bold Berries, Tender Tulip and Ravishing Rose suitable for the Indian skin tones.
- Argan Oil: Packed with omega fatty acids, and linoleic acids, all of which work to lightly moisturise the skin, soften dry patches, and even reduce acne
- Wheatgerm Oil: Vitamin E acts as an antioxidant and helps in moisturisation of skin
- Shea Butter: Rich in vitamin A and E which help strengthen the skin and repair damage
- Cocoa Butter: Helps form a protective barrier over skin to hold in moisture
Continuing with the Refillable Programme, all the products come with their own refills. This aims to help our consumers minimize wastage and reduce their carbon footprint.
With the brand’s philosophy of ‘Clean Awakening’, a purpose that aspires to become a movement, an act of consciously awakening oneself to a more conscious way of being.
asa is not just another luxury beauty brand, but it’s the answer to the Global Indian woman’s quest for purposeful luxury and is here to disrupt the Indian beauty landscape.
The entire brand range is available on www.asabeauty.com, Nykaa and all leading e-commerce retailer platforms. The makeup ranges from INR 1750 to INR 2900 while the refills range from INR 1250 to INR 2450.