From Startup to Industry Leader: Ashish Kukreja on Building Homesfy.in

An interview with Mr. Ashish Kukreja, Founder & CEO of Homesfy.in, a leading Real estate agency

In this interview, we sit down with Ashish Kukreja, the Founder & CEO of Homesfy.in, one of India’s leading real estate agencies.

With a vision to revolutionize the real estate experience, Ashish shares his journey from founding the company to transforming the industry with innovative solutions. His insights shed light on the evolving market, emerging trends, and the future of real estate in India.

Can you share a bit about your background and what led you to start Homesfy.in?

Ashish Kukreja: Homesfy was founded in 2013 by Ashish Kukreja and Mukesh Mishra. At the time, the industry was not as organised and transparent as it is today, creating significant challenges for homebuyers and investors.

Leveraging their extensive background in wealth management, Ashish and Mukesh identified this gap and ventured into real estate with a mission to transform the homebuying experience in India.

Their vision to provide end-to-end real estate solutions with a customer-centric approach stands as a testament in the real estate industry today, ensuring a hassle-free homebuying journey for all clients.

Homesfy.in is described as India’s first listed tech-led real estate brokerage platform. Can you explain how the platform works and what makes it unique?

Ashish Kukreja: Homesfy is a tech-driven brokerage platform that blends real estate expertise with advanced technology to simplify property transactions for homebuyers and investors. The platform provides an extensive range of verified property listings with updated pricing and in-depth details.

Our technology helps us identify the perfect choice from a wide range of options for investors and homebuyers that best suit their needs. From need analysis to paperwork, our team assists in every step of the homebuying process.

As trusted partners of top developers, we deliver a seamless buying experience with 100% secure transactions. Being a listed platform enhances credibility and trust, ensuring our users receive the best value.

In your opinion, what are the biggest challenges facing the Indian real estate market today, and how does Homesfy.in aim to address them?

Ashish Kukreja: Rising prices of land and construction materials have resulted in a widening gap between property prices and income growth in urban areas. This mismatch in affordability can often make homeownership challenging for buyers.

Global conditions also influence economic trends, adding to the market’s uncertainty. Technological advancements have reshaped property listings, creating pressure on developers and brokers to keep up with these changes.

Along with these challenges, developers and brokers must grapple with tedious and rigorous government compliance, such as real estate regulatory authority (RERA).

The growing awareness of sustainability and strict environmental laws have pushed developers to adopt eco-friendly practices that increase costs and require new expertise.

Homesfy aims to address these challenges by offering transparency and bridging the information gap for buyers by providing reliable data with verified property listings and helping consumers make well-informed decisions.

By combining real estate expertise, Homesfy strives to make the real estate experience more transparent, efficient, and accessible for all.

What are the advantages of having a listed real estate platform, both for investors and for consumers?

Ashish Kukreja: Being listed on NSE-Emerge adds a sense of deeper accountability and reliability. For investors and consumers, this offers the advantages of transparency, regulatory compliance, and trustworthiness.

Consumers can also benefit from security with us as a listed platform, ensuring our business is legitimate and stable. It empowers investors and consumers to make wise and informed choices.

The real estate industry is competitive, with both traditional players and emerging tech platforms. What sets Homesfy.in apart from the competition, and how do you plan to stay ahead?

Ashish Kukreja: Homesfy stands out in the market by combining decade-long expertise and innovative technology. We streamline property requirements, transactions, and our services to provide clients with transparent, practical, and actionable insights.

It empowers homebuyers to make the most important decisions of their lives. Our commitment to a customer-centric approach has helped us become one of the leading players in the industry.

We invest in technology, marketing, and sales operations continuously, enabling us to maintain a competitive edge in the dynamic real estate sector.

What’s next for Homesfy.in? Are there any exciting new features, partnerships, or expansions that you can share with us?

Ashish Kukreja: In recent developments, we have expanded to Hyderabad to cater to more homebuying needs. We started our mandate services in the past year, and there are more new initiatives that you will hear about soon.

What advice would you give to aspiring entrepreneurs looking to enter the tech-driven real estate space or other sectors?

Ashish Kukreja: As an entrepreneur, it’s crucial to stay updated with the latest trends in your industry. Identifying your core capabilities and customer centric approach works best.

Most importantly, building a scalable business model while maintaining profitability and sustainability should be at the top of mind.

Ashish Kukreja’s journey with Homesfy.in is a testament to vision, perseverance, and innovation. As the company continues to disrupt the real estate space, his leadership and strategic insights remain key to its ongoing success.

With a customer-first approach, Homesfy.in is poised to further redefine the future of real estate in India, making it a more transparent, accessible, and efficient market for all.

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