Interview: Avanish Agarwal, Consulting CMO of Zoreko, a gaming and entertainment centers

An interview with Avanish Agarwal, Consulting CMO of Zoreko, a gaming and entertainment centers

In our exclusive interview with Avanish Agarwal, the Consulting CMO of Zoreko, we delve into the innovative strategies driving the success of their gaming and entertainment centers.

Agarwal shares insights on how Zoreko blends cutting-edge technology with immersive experiences to captivate a diverse audience. His perspective offers a fascinating look into the future of interactive entertainment and the key elements that set Zoreko apart in a competitive industry.

Zoreko is known for combining sports, virtual reality, music, and dining into a unique entertainment experience. What inspired this multifaceted approach, and how do you envision it evolving in the next few years?

Avanish Agarwal: At Zoreko, we aim to redefine entertainment by merging sports, virtual reality, music, and dining into one immersive experience. This multifaceted approach was inspired by our recognition of the diverse interests of today’s consumers.

In today’s time, consumers seek engaging, multi-sensory experiences. We’re look forward to appealing to hardcore gamers and sports enthusiasts by offering state-of-the-art facilities, including high-performance gaming facilities and advanced VR setups. Our dedicated arenas are designed to provide an exceptional environment for gaming and sports.

We’re excited to launch regular tournaments with attractive prize pools, starting with our first Women’s Bowling Tournament. We are also introducing exclusive membership programs that offer perks such as discounted rates, early game access, and invitations to special events, all aimed at enhancing member benefits and loyalty.

Community building is a foundation of our strategy, and we are committed to fostering a strong, supportive community through active social media engagement, forums, and in-person meetups.

As we evolve, we plan to incorporate emerging technologies like augmented reality and AI to personalise further and enrich the Zoreko experience, ensuring we remain at the forefront of innovative entertainment.

What role does innovation play in Zoreko’s strategy, and how do you stay ahead of trends in both the gaming and entertainment industries?

Avanish Agarwal: Innovation is the core of Zoreko’s strategy. We believe staying ahead in the gaming and entertainment industries requires continuous evolution and innovation. We integrate cutting-edge technologies, such as advanced virtual reality systems and high-performance gaming facilities, to deliver exceptional consumer experiences.

In order to stay ahead of trends, we closely monitor industry developments and engage with tech and entertainment communities. This includes attending industry conferences, collaborating with tech developers, and gathering customer feedback to understand their evolving needs and preferences.

We also invest in research and development to experiment with new concepts and technologies, ensuring we remain at the forefront of entertainment innovation. We aim to personalise further and enhance the Zoreko experience by embracing emerging technologies like augmented reality and AI.

Our commitment to innovation ensures that we meet current expectations and anticipate future trends, keeping us competitive and relevant in a rapidly changing landscape.

How do you differentiate Zoreko from other entertainment centres and gaming venues in India?

Avanish Agarwal: We at Zoreko set ourselves apart from other entertainment centres and gaming venues in India through the unique combination of advanced technologies and innovative experiences.

Unlike traditional centres, we combine cutting-edge sports simulation technology with in-house gamification, featuring an entertaining twilight bowling zone and immersive VR and AR experiences.

What truly differentiates Zoreko is our collection of technologies, which are rarely found elsewhere. Our advanced VR systems include haptic feedback suits and controllers for enhanced realism, and our high-fidelity simulators offer highly realistic racing and other simulations.

AI-powered game analytics give players detailed insights to improve their skills and strategies. Our in-house development of exclusive games unique to Zoreko also establishes us as a leader in innovation and next-level entertainment.

How do you approach audience segmentation and engagement in such a diverse entertainment environment?

Avanish Agarwal: At Zoreko, we approach audience segmentation and engagement with a strategic focus on understanding and catering to our guests’ diverse interests and preferences. We begin by analysing our audience to identify distinct segments based on their interests, behaviours, and demographics.

This helps us personalise our offerings to meet the needs of different groups, from hardcore gamers and sports enthusiasts to families and casual visitors. We also leverage advanced technologies like VR, AR, and high-performance gaming setups to create customised experiences.

Moreover, we actively engage with our audience through multiple channels, including social media, forums, and in-person events. This engagement helps us gather feedback, build a strong community, stay connected with our consumers, and learn about their evolving preferences.

Virtual reality is a significant component of Zoreko’s offerings. How do you evaluate and incorporate emerging technologies to enhance the guest experience?

Avanish Agarwal: At Zoreko, we are dedicated to enhancing the guest experience through cutting-edge virtual reality (VR) technology, which is a core part of our offerings. We develop all our VR games internally and this allows us to innovate and customize experiences that are unique to Zoreko.

This in-house approach ensures we can fine-tune every detail for maximum immersion and engagement.

Also, we integrate the latest advancements in VR technology to enhance realism. This includes using advanced VR headsets, motion tracking, and haptic feedback systems that make our games, more interactive and exhilarating.

Our focus is on creating experiences that fully transport players into the virtual world. Through these strategies, we ensure that Zoreko delivers exceptional and evolving VR experiences that captivate our guests and set us apart in the entertainment industry.

What trends do you see shaping the future of the gaming and entertainment industries, particularly in the context of integrated experiences like those offered by Zoreko?

Avanish Agarwal: There are several key trends that are shaping the future of the gaming and entertainment industries, like Family-Friendly Features, immersive experience etc. At Zoreko, we’re pushing this boundary by setting up multiple locations with high-performance gaming rigs and hosting national championships for games.

This approach not only enhances the gaming experience but also fosters community and competition beyond traditional screens.  Moreover, personalization and advancement of technologies are a drawing trend.

The use of advanced technologies like VR, AR, and AI to personalize experiences and provide detailed insights is on the rise. These technologies are integral to our offerings, creating highly interactive and tailored experiences that set us apart from traditional entertainment venues.

Avanish Agarwal’s vision for Zoreko highlights a dynamic approach to blending technology and entertainment. His strategies not only enhance the gaming experience but also redefine it for a new generation of enthusiasts.

As Zoreko continues to innovate under his guidance, it promises to remain a leading force in the entertainment sector, pushing boundaries and setting new standards for interactive fun.

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