From Startup to Success: Aviinash Verma’s Journey in Building Starrbot Automation

An interview with Aviinash Verma, MD & Founder of Starrbot Automation, a leading manufacturer of Motion Sensor Lights and Motion Sensor products

In this exclusive interview, we sit down with Aviinash Verma, the MD & Founder of Starrbot Automation, a leading innovator in motion sensor technology.

With a commitment to excellence, Starrbot has become a key player in manufacturing advanced motion sensor lights and products, revolutionizing how we interact with lighting systems.

Aviinash shares his insights on the journey of building Starrbot Automation, the company’s future, and the impact of automation in daily life.

Mr. Verma, you’ve built Starrbot Automation into a leader in the motion sensor lighting industry.

Aviinash Verma: We were very clear from day one that Quality should be our culture and have focused on continuous innovation in motion sensors, ensuring that Starrbot’s products offer high accuracy, durability, and energy efficiency.

Understanding customer needs whether for security, convenience, or energy savings have helped us designing products that meet specific demands in both residential and commercial markets.

Listening to customer feedback and adapting products based on real-world use cases would contribute to building customer trust and satisfaction.

What inspired you to start this company, and how did you identify the need for motion sensor technology in lighting solutions?

Aviinash Verma: I founded this company with a singular vision: to help the people of India drastically reduce their electricity consumption through our intelligent motion sensor lighting products. Over the past decade, I’ve watched electricity rates rise steadily.

Initially, rates increased every five years, then every three years, and now, they escalate annually. In the near future, we may see rate hikes every six months—or even monthly.

This is due to a growing imbalance between electricity supply and demand. Consumption is surging, while production struggles to keep pace.

Motion sensor lighting is known for its ability to reduce energy consumption. Can you explain how this technology works and why it is so effective in cutting down on electricity usage?

Aviinash Verma: Motion sensor lighting is highly effective at reducing energy consumption due to its ability to automatically control when lights are auto turned on and off or auto dimming based on the presence of people. Motion sensor lighting systems use various types of sensors to detect movement in a designated area.

PIR (Passive Infrared) Sensors: It also known as infrared sensor, these detect infrared radiation (heat) emitted by living organisms, such as people or animals. When someone enters the sensor’s range, the sensor detects a change in infrared radiation and triggers the light.

Ultrasonic Sensors: These work by emitting high-frequency sound waves and detecting the reflection of these waves off objects in the area. If movement changes the reflection pattern, the sensor activates the light.

Microwave Sensors: Similar to ultrasonic sensors, microwave sensors emit electromagnetic waves and measure how they bounce back from objects. Movement alters the reflection, triggering the light.

Dual-Technology Sensors: Some systems use a combination of infrared and ultrasonic or microwave sensors to reduce false triggers and improve accuracy.

In the context of global energy concerns, how do you see motion sensor lighting contributing to the reduction of energy consumption in both residential and commercial spaces?

Aviinash Verma: Motion Sensor Auto Dimming Lights for Common Areas: Designed for parking lots, lift lobbies, staircases, internal roads, and gardens, these lights can reduce electricity consumption by up to 80% daily. The motion sensors automatically dim or turn off the lights when no one is present, ensuring that energy is used only when needed.

Motion Sensor Auto On/Off Lights: Ideal for bathrooms, terraces, kitchens, balconies, and other frequently used spaces, these lights ensure that electricity is saved by automatically turning off when not in use.

Real Occupancy Sensors: This product is a game-changer. By detecting even the most minor movements, such as breathing or heartbeats, the Real Occupancy Sensor ensures that lights stay on even when someone is still, such as when sleeping or sitting for long periods. This technology is perfect for bedrooms, bathrooms, hotel rooms, conference rooms, and classrooms.

These innovations don’t just offer convenience—they help reduce energy bills while contributing to environmental sustainability, making them an excellent choice for anyone looking to save on electricity and reduce their carbon footprint.

Could you share some insights on how your motion sensor lighting systems are designed to adapt to different environments and needs? For example, how do they work in large commercial spaces versus smaller residential areas?

Aviinash Verma: Large commercial spaces like offices, warehouses, and factories have different lighting needs compared to residential settings. In these environments, motion sensor systems must be versatile, scalable, and capable of handling large, often complex spaces.

Large commercial spaces motion sensor lights should have different lumens and motion sensor detection range as per area of that space.

In residential settings, motion sensor lighting systems are designed to be user-friendly, cost-effective, and efficient, providing convenience and energy savings without being overly complex. Residential area motion sensor lights should be low detection range with adjustable sensitivity, delay time and lux setting.

How do you see the role of motion sensor lighting evolving as more industries and consumers become increasingly conscious of their environmental impact?

Aviinash Verma: As industries and consumers become more environmentally conscious, the role of motion sensor lighting is likely to evolve significantly. Motion sensor technology, which already plays a critical role in reducing energy consumption and promoting sustainability, will continue to grow in importance across various sectors.

As global awareness of climate change and energy consumption rises, both businesses and consumers will seek more sustainable solutions. Motion sensor lighting will become an essential part of energy-saving strategies, helping users cut down on electricity waste by ensuring that lights are only on when needed.

How does the integration of IoT (Internet of Things) and AI (Artificial Intelligence) in smart lighting systems influence the future of motion sensor lighting?

Aviinash Verma: Motion Sensor in Lights will play important role in future. By using trigger from motion sensor or motion sensor lights, we can automation multiple functions of BMS or Home Automation using IoT (Internet of Things) and AI (Artificial Intelligence) which we be for convenience, cost effective and safety.

Are there any misconceptions about motion sensor lighting that you frequently encounter, and how do you address them?

Aviinash Verma: Yes, there are several misconceptions about motion sensor lighting that I frequently encounter. These misunderstandings can lead to confusion or hesitation about adopting this technology, even though it offers significant benefits in terms of energy efficiency, convenience, and safety.

First, Motion sensor lights are costly: Actually, it is just about 25% of the cost of normal lights over usage of 5 years as it is saving electricity up to 80% every day.

Second, Multiple switching on & off impact product life: Actually, Motion Sensor lights have more than double life than normal light as most of the time it is either operate on 20% of its capacity or in switch off condition.

Third, Difficult to install: Our motion sensor lighting systems are designed for easy installation, often with plug-and-play functionality. Many systems require just simple wiring or can be fit in existing set up only and your regular electrician can handle.

Fourth, Convenience: They enhance the user experience by providing light exactly when and where it’s needed, without needing to manually switch on lights.

Fifth, Motion Sensor Lights Are Only for Newer or High-Tech Homes: Motion sensor lights are available in both basic and smart versions, allowing homeowners to choose the level of technology that fits their needs.

Even homes that are not fully “smart” can benefit from motion sensor lights, as many models are simple and don’t require complex integration with smart systems.

Whether it’s for outdoor security lighting or indoor use in hallways or bathrooms, motion sensor lights are versatile enough to be used in any home, regardless of its age or existing infrastructure.

Finally, what message would you like to share with companies and individuals who are still hesitant about adopting motion sensor lighting due to cost or other concerns?

Aviinash Verma: I would say Starrbot Motion sensor lights are solution to keep electricity rate and consumption in control by saving electricity up to 80% every day.

Electricity saving will directly increase your next profit of your business. Electricity saving will also reduce monthly maintenance cost of buildings and homes.

If you compare cost of motion sensor light very normal LED lights, Motion Sensor Lights will cost you just about 25% of normal light over period of 5 years usage so it is very economical that current LED lights.

As we conclude our conversation with Aviinash Verma, his passion for innovation and commitment to sustainability are clear. Starrbot Automation continues to set the benchmark for motion sensor technology, transforming industries and homes alike.

With Aviinash’s leadership, the company is poised to shape the future of smart automation, creating smarter, more efficient solutions for the modern world.

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