Facebook has appointed Red bull’s Avinash Pant as the marketing head for India
Facebook recently appointed Avinash Pant for a new Leadership – Marketing Director. Pant is an alumnus of the prestigious Indian Institute of Management, Ahmedabad, and the new director brings along an experience of twenty-two years working with leading consumer brands like Nike, Coca-Cola, The Walt Disney Company and last one at Reb bull.
The company aims to boost its consumer marketing efforts across its bunch of apps including Facebook, Instagram, and WhatsApp. Avinash Pant, the new marketing director of Facebook India will report to Ajit Mohan, Vice President, and Managing Director, India. Avinash may be responsible for the Instagram, Facebook mobile app, and WhatsApp.
Last year, the organization focused on a number of India-focused initiatives with specific emphasis on powering entrepreneurship and ensuring gender equality on the internet. Two major programs to boost Small and Medium Businesses include ‘Boost with Facebook’ and the ‘VC Brand Incubator Program’.
Facebook made a minority investment in Meesho, an Indian-origin social commerce platform founded by IIT Delhi graduates Sanjeev Barnwal and Vidit Aatrey and a social-commerce venture empowering women entrepreneurs in small towns.
“We’ve been working towards deepening our mission to create economic opportunities for entrepreneurs and SMBs – Small & Medium Business to grow in India, to build empowered communities, form stronger local partnerships, and to do our part to break the gender imbalance on the Internet.
Consumer marketing could be a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers. Avinash is one of the best marketers in the country, and am delighted that he is joining us on this exciting charter to shape the voice of Facebook’s family of apps in India.” Said Ajit Mohan, Facebook India VP, and MD.
In the past few months, Facebook has appointed members for strategic positions across multiple functional areas including Marketing, Sales, Partnerships, & Policy. Mohan added saying “We are dedicated to creating an environment where our people can be their authentic selves and unleash the power of their diverse perspectives, backgrounds, and experiences. Teams at Facebook are focused on channeling that energy to be an ally to India in its exciting journey of transformation and growth,”