Interview with Mr. Avneet Singh Marwah, CEO and Founder at Blaupunkt TV, SPPL
Avneet Singh Marwah is the Director and CEO of Super Plastronics Pvt. Ltd, based out of Noida. Under his leadership, SPPL launched 4 brands in India Kodak TV, Thomson, White Westinghouse, and Blaupunkt TV.
Making SPPL one of the largest brands that manufacture of Android TVs. He has a prominent role to make SPPL a $250 million Company.
SPPL is a 30-year-old manufacturing firm, incorporated in 1997 before which it was known as Super Plast.
The business was started by the Chairman of the company, Mr. Amarjeet Singh Marwah, started from plastic injection molding.
As of date, SPPL has manufacturing units in Noida, Unaand Jammu and over 28 company-owned branch offices, 25 warehouses, about 550 service center across India.
Avneet joined SPPL in 2009 and since then he has worked in various areas of manufacturing, supply chain, product development, and marketing & sales to become well versed with the television industry, he has been trained under different HOD’s and GM’s before taking the charge. Before joining SPPL he has worked in the corporate and finance sector.
To expand the prospects and verticals of the company, Under Avneet’s supervision, SPPL had become a brand licensee of Eastman Kodak Company, Rochester USA for Kodak led tv brand has one of the best recall brands in the world.
Avneet is focused on accelerating the growth strategy of the firm while continuing to build the strength of the Kodak brand.
It has been almost five years since the launch of KODAK HD LED TV’s in India and he has been successful in making a place for the brand in the market.
Under his leadership, SPPL has also won several Mobility awards and conclave- India’s best home-grown TV brand and Best affordable smart tv brand, Next Big Brands- Best smart tv brand to name a few.
He is also responsible for bringing Thomson TV’s to India in April 2018 under a license from Technicolor SA, France, and strategic partnership with Flipkart.
This brand was launched as an online exclusive brand as has been thriving since then. The brand was launched in the French High commission by the deputy high commissioner.
What inspired the creation of the 24-inch 3-in-1 Made-in-India Android TV?
Avneet Singh Marwah: Blaupunkt being a premium brand, mainly sells in tier 1 cities, where most of the high-income group people live.
The current market trends are shifting toward lower-tier markets where the buying power of customers is increasing.
The idea behind launching a 24-inch smart TV is to penetrate 24-inch smart TV in lower-tier cities. On top of that, Blaupunkt which is a German brand wants to enter into a 24-inch smart TV market with is untapped.
How is Blaupunkt TV consumer-centric for its customers, providing a premium product to its customers providing a premium product at such a reasonable price? Can you tell us about the key features of this TV model?
Avneet Singh Marwah: 3 in 1 technology in the smart TV is the combination of three features premium sound, monitor, and smart TV. Indian market still has space for a 24-inch TV segment & smart TV in 24-inch is very rare.
So, the idea was to provide a TV that can be Smart and can be used as a monitor and carries the brand proposition of premium sound in it.
Who is the target audience for this TV model and what makes it a good fit for them?
Avneet Singh Marwah: The target audience for this product is tier 3 and lower cities, where the sales of affordable TV is still good, smart 24 inches are very rare and customer can enjoy binging apps like Youtube, Amazon Prime, Sony Liv, etc. in 24-inch TVs.
What are the USPs of this 24-inch model apart from the 3in1 feature?
Avneet Singh Marwah: Other features like enhanced digital audio, a responsive and lightweight UI, a data-saving feature, surround sound speakers, HD-ready resolution, a high-brightness display, and support for popular apps like YouTube and Prime Video, this TV is sure to provide a great viewing experience.
Additionally, the Miracast feature allows you to stream content from your mobile device directly to your TV.
What kind of research went into the creation of this TV model?
Avneet Singh Marwah: There is a process that we follow before any product launch, it starts from market search and customer feedback we have different techniques to approach.
Then we have multiple discussions with our selling platforms as in where the trend is shifting too. We try to develop a product that is best in specs and the price we have to achieve those multiple times.
The best part is we have started getting support from our technology partners as well.
What kind of warranty or customer support can buyers expect with this TV model?
Avneet Singh Marwah: The total warranty on the product is of 1 year, we have a dedicated team that takes care of after-sale services.
How do you think the new models will enhance the consumers’ watching experience?
Avneet Singh Marwah: 24-inch TVs were previously only available as only standard TV, with smart features available customers will be able to use smart features like Wi-Fi and binge-watch their favorite content on apps like Youtube, Amazon Prime, Sony Liv, etc.
How does this TV model align with the overall brand vision and values?
Avneet Singh Marwah: Our brand vision for Blaupunkt has always been to provide the best sound output from our smart TVs, so that customer doesn’t spend on external speakers, focused on the best technology, and launch the most innovative products.
Can you speak to any challenges or obstacles faced during the development of this TV model?
Avneet Singh Marwah: We always face challenges as we make our products for Indian consumer behavior, keeping all the regions and different trends in mind.
What message do you want to convey to potential buyers about this TV model?
Avneet Singh Marwah: We launched this TV for consumers which are looking for an alternative personal screen, which can be used as a monitor, smart TV, useful for WFH, etc.
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