An interview with Ayush Jhawar, Founder & CEO of Genefied, a B2B vertical SAAS company
In this enlightening interview, we speak with Ayush Jhawar, Founder and CEO of Genefied, a pioneering B2B vertical SaaS company.
Ayush Jhawar shares his insights on the evolving tech landscape, the challenges of entrepreneurship, and how Genefied is revolutionizing business operations through innovative software solutions.
Can you provide an overview of Genefied and its mission in the context of traceability and supply chain transparency?
Ayush Jhawar: Genefied is a leading name in the world of supply chain traceability, anti-counterfeiting technology, and Retailer Loyalty. We are on a mission to boost brands’ profitability by offering them cutting-edge tracking and tracing solutions.
We are among the global leaders in end-to-end traceability which coupled with advanced analytics helps our clients achieve superior operational efficiency throughout their value chains. Our traceability solutions are fully customizable, come with a quick-alert feature, and are easy to scale.
Further, these solutions are affordable which means a large number of clients from across the business verticals can access and use our services.
What are some of the most significant challenges posed by counterfeiting in today’s global supply chains, and how does Genefied aim to address these challenges?
Ayush Jhawar: Global supply chains today are contending with the menace of counterfeiting. Not only do these phoney products erode profitability but also pose serious challenges to the hard-earned brand equity that firms earn over a period of time.
The consequences of counterfeiting on the health and well-being of customers are also severe and could lead to many serious implications for society.
Genefied addresses these challenges through its holistic, and fully customisable anti-counterfeited solutions. We offer end-to-end QR-code-based solutions that offer superior protection against fake and inferior products.
Powered by temper-proof tech, geofencing, and multi-layer authentication, our QR-code solutions are leading the offensive against spurious products across business segments.
What innovative technologies or methodologies have Genefied developed to combat and enhance transparency in the supply chain?
Ayush Jhawar: Our flagship QR-code solution features multiple security layers and is completely tempered-proof. It is underpinned by GenuineMark software which equips brands with real-time tracking capabilities of their products.
With quick scanning, brands get completed details of their products and movements in the supply chain. This results in enhanced visibility and transparency besides helping brands curb entry of Phoney products.
The feature of Geo-fencing is another important innovation that alerts brands if supplies move beyond the designated route of transportation. Our infiltration report allows clients to track fake products and remove them rapidly from the supply chain.
How does technology, such as QR-code, blockchain or AI, play a role in your solutions for ensuring product authenticity and supply chain integrity?
Ayush Jhawar: The technology’s role in ensuring product authenticity is crucial. The same is true for establishing and maintaining the integrity of the supply chains. At Genefied, technology is at the core of our supply chain and anti-counterfeiting solutions.
From AI to ML and QR-code, we use new-age innovations to stay ahead of the learning curve. We also use Predictive Analytics to uncover patterns, identify risks, and develop mitigation strategies well in advance.
Our flagship QR-code solution ensures the delivery of genuine products by offering real-time tracking of the supply chains.
How do you collaborate with manufacturers, retailers, and other stakeholders to implement your solutions effectively?
Ayush Jhawar: We at Genefied proudly call ourselves Strategic Growth Partners of our clients. By analysing the discrete requirements, Genefied ensures that its tracking solutions, anti-counterfeit services, and loyalty management programs are tailor-made to solve the specific needs of the clients.
We work closely with clients, share data, and adopt customised approaches to handle business-specific problems. We also strive to co-create solutions as involving clients creates an environment of trust, transparency, and belongingness.
Genefied also handholds its clients in implementing solutions and works collaboratively to deliver enhanced value to every stakeholder of the business ecosystem.
What advice would you give to businesses looking to improve their supply chain transparency and protect themselves against counterfeiting?
Ayush Jhawar: Don’t shy away from integrating technology. Many firms are still oblivious to the technology potential and unaware of the utility of innovations to benefit their supply chains, counter spurious products, and increase brand loyalty.
Firms should also invest in upskilling their employees so that they can make the most of the tech integration. Focusing on retailer loyalty is essential too as these partners are indispensable for helping brands carve a place in the market.
Ayush Jhawar’s vision and leadership at Genefied exemplify the potential of SaaS in transforming industries.
As the company continues to innovate and expand, Ayush’s commitment to excellence positions Genefied as a key player in the B2B technology space, driving efficiency and growth for businesses worldwide.
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