Aza Fashions Collaborates with Leading South Asian Voices to Celebrate Culture, Fashion, and Empowerment

Aza Fashions, India’s leading multi-designer luxury retail destination, proudly announces an exciting collaboration with five influential South Asian women from the U.S.—Ami Desai, Shivani Bafna, Sheena Melwani and Michelle Ranavat.

This collaboration spotlights their journeys in beauty, fashion, entrepreneurship, and content creation while fostering meaningful conversations on identity, empowerment, and mentorship.

Bringing together trailblazers from diverse fields, this campaign aims to introduce South Asian talent to a wider audience, especially in India. The women featured in this collaboration have each built powerful personal brands that celebrate culture and inspire change:

• Ami Desai – A beauty expert, media personality, and entrepreneur redefining beauty standards and representation.
• Shivani Bafna – A content creator and entrepreneur bridging the gap between South Asian traditions and contemporary lifestyle through her ventures, Corefelt and Marigold Diaries.
• Sheena Melwani – A singer-songwriter and social media sensation, known for her heartwarming content that fuses humor, music, and family.
• Michelle Ranavat – Founder of RANAVAT, a luxury skincare brand rooted in Ayurvedic beauty, bringing Indian heritage to global skincare.

This collaboration, captured through a visually striking campaign, embraces themes of authenticity, ambition, and cultural pride. It will feature the finest creations from prominent designers such as Seema Gujral, Ridhi Mehra, Bhumika Sharma, Charu & Vasundhara, Matsya and many more.

With a strong focus on mentorship, the initiative underscores the importance of supporting emerging South Asian voices in the global fashion and lifestyle space.

Speaking of the collaboration, Devangi Nishar Parekh, Managing Director of Aza Fashions, said, “At Aza Fashions, we celebrate diversity and the evolving narratives of South Asian identity across the world.

This campaign is about more than fashion—it’s about storytelling, empowerment, and inspiring the next generation of South Asian women to embrace their heritage while forging their own paths.”

Through this partnership, Aza Fashions continues to champion innovation, representation, and inclusivity in luxury fashion, bringing together a community of powerful voices shaping the future of South Asian influence worldwide.

Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.

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