B2B Wholesale Trading- Things You Should Know

B2B Wholesale Trading

Ready to start with B2B wholesale trading? If yes, read out the blog that gives you all information about B2B wholesale trading in general.

B2B wholesale trading frequently involves large order values and economies of scale. It accounts for so much business that the value of B2B eCommerce alone has surpassed $12 trillion.

But what exactly is business-to-business wholesale trading, and how can you improve your ability to handle it?

Continue reading to find out how a B2B wholesale platform can help you lay a solid foundation for your company and strengthen relationships with wholesale buyers.

What is Business-to-Business (B2B) Wholesale Trading?

Wholesale B2B trading is the purchase and sale of product lines in bulk between two commercial entities.

Typically, these trades take place between manufacturers and wholesalers, or between wholesalers and retailers.

Though the eventual aim is to provide products to a retail market, B2B wholesale business transactions help propel and distribute these products.

Typically, wholesale trading like this moves a large number of products at once. Ideally, this will improve productivity and average order value (AOV).

What are the Advantages of B2B Wholesale Trading?

Wholesale trading between businesses should benefit both the buyer and the seller. However, these benefits manifest themselves in a variety of ways:

  • Wholesale trading raises the seller’s AOV. This gives them a more consistent source of revenue. Sellers who have a low AOV frequently lose money due to various costs.
  • These include transaction fees, labor costs, as well as other “cost of goods sold” expenses. However, the more products a seller can move in a single transaction, the more efficient they will be.
  • Buying wholesale from another business can result in discounts for the buyer. You’ve probably noticed volume discounts as an individual customer when shopping at places like restaurant supply stores.
  • This is a look at life in the B2B Wholesale marketing world. Because sellers want to encourage buyers to increase their wholesale orders, they offer bulk discounts on these trades.
  • There are a few other benefits to B2B wholesale that can benefit a variety of businesses. A fixed profit margin improved control over inflows and outflows, and the creation of fixed budgets all create incentives for sellers to offer bulk wholesale orders when possible.

How B2B Wholesale Websites Succeed?

The vast majority of wholesale trade companies are underperforming. As a result, their companies suffer.

Overall, the issue stems from a failure to embrace new and innovative technology especially as B2B buyer expectations are increasingly influenced by the ease of B2C Wholesale purchasing.

For example, McKinsey discovered that the average B2B company’s “digital quotient” (DQ) is 28 out of 100, compared to the average B2C score of 35.

McKinsey evaluates a company’s performance in the following categories to determine its DQ:

  • The use of digital tools and data throughout the company’s various processes is referred to as “digital strategy.” Surprisingly, only about a quarter of B2B companies understand how digital technology is revolutionizing and disrupting their industry. Furthermore, only 10% of B2B companies rank digital technology adoption as a top three priority.
  • The digital organization evaluates its approach to digital technology adoption in terms of strategy, intentionality, and documentation. One-quarter of B2B companies fail to communicate their overall digital strategies effectively. Worse, B2B Wholesale organizations are less likely to use well-defined metrics to evaluate their digital initiatives at all.
  • The ability of an organization to use technology effectively and efficiently is simply referred to as its digital capabilities. Many B2B teams have a number of shortcomings in this area, including difficulty in developing a digital presence, using digital analytics, and incorporating automation into their processes.
  • Digital culture goes beyond capabilities to evaluate a company’s overall intentions to embrace new and emerging technology.

B2b Wholesale Trading Software

Today, you can find a wide range of software solutions for B2B wholesale trading. Some of the common solutions are:


Shopify is a leading eCommerce solution for wholesale that allows B2B business doers by permitting them to manage all crucial data through a single dashboard. It is easy to use, affordable and offers flexible selling online.

You can add wholesale features to your store using apps. It also offers you the option to manage B2B customers and set wholesale prices.


WooCommerce offers you WPForms to set up manual wholesale order forms. You can use this plugin to add a payment feature.

Also, it offers you catalogue mode, where you can make prices visible to customers only. There is also a Wholesale Suite, where you can set up a wholesale store that doesn’t need too much micromanagement.

QuickBooks Commerce

QuickBooks Commerce is one of the leading B2B eCommerce and wholesale solutions that includes many third-party services. It can easily connect with WooCommerce and Shopify.

This helps you combine the best features of Shopify and WooCommerce to offer a seamless wholesale experience to the customers.

B2B Wholesale Selling Process

For the ambitious entrepreneur, starting a business to business wholesale business can be a profitable choice. The basic steps outlined below can assist you in getting started.

1. Decide whether you want to start your own business from scratch or buy an existing one. There are advantages to both, but your niche and target customer will influence this.

2. Identify your niche and target audience. This is one of the most important steps in starting any business, including wholesale.

3. Find suppliers. Determine the best vendors for your industry and start forming strong working relationships. One of the names you can rely on is LOTS Wholesale Solutions which offers a wide range of products, that help you start your business.

4. Determine the fundamental operating costs, such as administrative requirements, warehouse/storage facilities, and shipping services. Make sure to factor in employee salaries and benefits.

5. Determine your inventory and shipping management hardware and software requirements. Having the right tools on hand can help to streamline your launch experience.

6. Determine your inventory level based on your niche and customer base. You might want to start small because you can always expand later.

7. Estimate your total financial needs for a startup based on your basic operating costs and required starting inventory. This is only an estimate; determining how much it actually costs to run your business will take several months.

8. Establish the product markup. This will assist you in planning for profitability: The standard markup from manufacturer to retail is 400%.

9. Obtain funding and begin operations. Maintain adherence to your business plan, especially in the early stages of operation.

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