Bata India launches new marketing campaign ‘Neo Casuals for Neo Leaders’
Bata India, one of the leading footwear companies in the country, has announced the launch of its new campaign, Neo Casuals for Neo Leaders. The campaign is aimed at young professionals who are looking for stylish and comfortable footwear options.
Bata India is a footwear retailer in India, offering footwear, accessories and bags in brands such as Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers.
It retails more than 1500 Bata owned and franchise stores and multi-brand footwear dealer stores across India.
The marketing campaign is part of the brand’s narrative and aims to strengthen Hush Puppies’ position as a premium brand, catering the footwear requirements of professionals working in genders.
With the launch, Bata India wants to upgrade Hush Puppies Stores and strengthen its casual portfolio. Conceived by Contract Advertising, the campaign promotes Hush Puppies’ new neo-casual collection.
Commenting on the launch, Gunjan Shah, MD and CEO, Bata India Limited said, “At Bata, we always seek to offer the latest in fashion and comfort to our consumers.
With this new campaign, we aim to provide our neo leaders with stylish footwear options that will help them look their best.”
For Gunjan Shah, MD and CEO, Bata India Limited, based on customer trends, changes in leadership code and listening to corporate customers, we have developed the Hush Puppies brand to incorporate casual styles that reflect neo leaders.
To cater to the growing touchpoint of our audience, we’ve expanded the availability of Hush Puppies to stores within leading ecommerce marketplaces and multi-brand retailers. The developed portfolio will resonate well with the working professionals, ”she said.
The new campaign will see the launch of a range of trendy and comfortable casual shoes that are perfect for everyday wear. The shoes are made from high-quality materials and come in a variety of colours and styles.
Sagar Mahabaleshwar, CCO, Contract Advertising Ltd said Hush Puppies is a premium footwear brand, it is now more versatile in terms of its offerings and not limited to formal footwear. Neo Casual Collection offers a semi-casual and smart casual range of footwear.
About Bata India:
Bata India is the leading footwear retailer in the country with over 1,600 stores across 700 cities. The company offers a wide range of footwear products for children, women, and men.
Its product portfolio includes casual shoes, formal shoes, sports shoes, sandals, and more. Bata India also has a strong online presence and its products are available on leading e-commerce platforms such as Flipkart, Amazon, Myntra, and Jabong. For more information, please visit www.bata.in.
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