Beauty and the Tech – the one boom Nykaa will not let you miss!

We are obsessed, from diagnosis to delivery, Nykaa gets you the best of Beauty Tech

February 2022: If beauty is ubiquitous, it certainly shares the same bandwidth as tech. And in the discerning eye of the beholder, the camaraderie between the two can certainly make sparks fly in any vanity box!

It is no wonder that the beauty industry in a trice has seen a pure-play exchange of expertise with tech, fueled both by well-versed consumers and the demands of unprecedented times.

The burgeoning of personal technology in the last few years has also spotlighted the world of beauty- right from delivery to consumption.

Nykaa, the country’s leading consumer beauty-tech destination, is closing all doors on your FOMO on beauty tech, as it curates and brings to solutions, gadgets, products & brands that will up the ante on your beauty game.

With a deep understanding of the Indian beauty consumer, Nykaa leads the “at home” beauty solutions category, integrating tech & innovation to resolve concerns for hair, face, and body.

The product mix offered is specifically curated keeping in mind Indian beauty bees and their needs. From epilators and face massagers to LED Masks, hair growth stimulators and tech-enabled cleansing brushes- Nykaa has all that’s trending and tech-forward.

Allowing consumers to circumvent heightened hygiene concerns, personal beauty tech is finding its way into every discerning beauty closet around the country and Nykaa is ensuring consumers make the most confident purchase decisions with its assurance of authenticity and sourcing from authorized sellers only.

So here is a list of some bestsellers that are easy to use and are known to deliver unmatched results, all available on Nykaa.com

Alan Truman No More Split Ends – Automatic Split End Trimmer
Link:https://www.nykaa.com/alan-truman-no-more-split-ends-automatic-split-end-trimmer/p/4428141
USP’s:

-Trims Flyaways and Split ends without reducing the length of the hair
-Cordless and rechargeable
-Doesn’t cut the hair length
-Keeps hair healthy – for professional and home use

Vega Cleanse Pro with Sonic Vibration Technique
Link:https://www.nykaa.com/vega-3-in-1-facial-cleanser-with-sonic-vibration-technique-vhfc-02/p/4222247

USP’s:
-Facial cleanser with Silicone brush for gentle cleansing
-Creates Sonic vibrations that adapt to individual skin needs (for all skin types)
-Washable (100% waterproof)
-Compact design / Travel friendly

L’Oréal Professional Steampod 3.0 Stream Hair Straightener
Link:https://www.nykaa.com/l-oreal-professionnel-steampod-3-0-steam-hair-straightener-styling-tool-for-all-hair-types/p/1486121

USP’s:
–2x faster, 2x smoother and 91% less damage
-Floating plate for even pressure while styling
-Intelligent heat control (180 degrees to 210 degree)
-Rotating Cord and removable comb

Flawless Finishing Touch Dermaplane Glo
Link:https://www.nykaa.com/flawless-finishing-touch-dermaplane-glo/p/3631130

USP’s:
–Non-vibrating technology helps remove facial hair and peach-fuzz with absolute precision
-Professional grade Japanese stainless steel blade
-Built-in LED light
-Exfoliates dry, dead skin

iGrid 3D Face Massager Roller
Link: https://www.nykaa.com/igrid-3d-micro-current-face-massager-roller/p/3835598

USP’s:
–Microcurrent stimulates ATP production which energizes the facial muscles
-Reduces fine-lines, blackheads and acne
-Y-Type design ensures high absorption of products
-Easy to use, ergonomically designed

About Nykaa

Nykaa was founded in 2012 by Indian woman entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day.

Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle focused consumer technologies platforms.

Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion and Nykaa Man.

Delivering a comprehensive Omnichannel ecommerce experience, Nykaa has had over 19.3 million monthly average unique visitors, with 3,826 brands and over 2 million product SKUs available through its website and mobile applications as of March 31, 2021.

The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers.

Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts