If you want to promote your services, you must have a website. After all, many customers use the internet to research new products before going out to shop for them in stores. That means you could be losing money if you don’t know how to sell your services online.
A professional-looking website is required for any company that wishes to have an online presence.
Even if you have no prior experience with online development, platforms such as WordPress enable you to create visually appealing websites.
Furthermore, thanks to plugins like WooCommerce, WordPress makes it simple to sell products and services online.
In this paper, we’ll look at why WordPress is such a reliable platform for selling your services online.
Then we’ll show you three different ways to offer your services on your WordPress site. Let’s get this party started!
What WordPress can do when it comes to selling business online?
WordPress is a versatile platform that can assist you in the creation of a website as well as the addition of a variety of useful features to it. It can help you set up digital product stores, which are ideal for providing online services, for example.
WordPress is also ideal for online service marketing for a variety of reasons, including:
- You can improve its functionality. WordPress is practically infinitely configurable thanks to its plugin and theme systems.
- It is relatively cheap to create a website with it. Setting up and maintaining a WordPress website is extremely inexpensive.
- It works with a variety of payment gateways. You can connect WordPress to the most popular payment systems using the plugin system. That means you can accept virtually any payment method you want.
- There are plugins designed specifically for service businesses. You can easily manage your website with the right plugins.
It’s fine if you aren’t convinced yet. To demonstrate what WordPress can achieve, we’ll walk you through three practical strategies for selling your services online using the platform.
3 simple steps to market your business online using WordPress
Whatever approach you take, keep in mind that you’ll need to get WordPress up and running first.
This includes registering a domain, selecting a hosting package, and downloading and installing the WordPress software for free.
After you’ve completed all of these steps, you can consider how to market your services using WordPress.
1. Use pricing tables
Pricing tables can help almost any service website. This tool enables you to easily promote all of your services side by side, allowing potential clients to compare your plans quickly. They don’t need to search for information because it’s all in one place.
Pricing tables have previously been discussed. In fact, we wrote an entire post on how to use the Responsive Pricing Table plugin to create your own pricing table.
This tool is not only more up to date, but it also includes ten pre-built layouts to assist you in getting tables up and running quickly.
It also supports Google Analytics tracking and works with multiple payment gateways. Easy Pricing Tables also includes extensive documentation to assist you in getting started.
2. Establish a service for scheduling appointments.
Bookings are commonly associated with offline services, but this is not always the case. If you work as a web developer or provide technical assistance, you should probably schedule consultations ahead of time. That’s when online reservations come in handy.
Bookings help you keep track of your schedule. They may even make you more appealing to clients who prefer to schedule appointments in person rather than over the phone or via email.
WordPress, like pricing tables, allows you to add this feature through the use of plugins. In the past, we’ve discussed how to use the Easy Appointments plugin to add appointment booking capabilities to WordPress.
That technology, however, is best suited for large, multi-employee businesses. If you work alone, you’ll probably prefer something simpler to use, such as Booking Calendar:
This simple plugin performs the same basic functions as Easy Appointments, but it is much easier to configure.
There is no need to hire more people or open new locations. In fact, you can start using it right away by inserting a shortcode wherever you want the booking calendar to appear. You will need to specify on which days you’re available.
3. Create a mailing list
Using mailing lists, you can create a database of people who are interested in your services. The more people you have on your list, the more likely it is that you will convert them when you contact them. Furthermore, because they signed up, they are already interested in what you have to offer.
Mailing lists are ideal for any business that relies on repeat customers. You can give your subscribers discounts, exclusive offers, and much more. You’ll need a platform that can handle sign-ups and emails for this.
We’ve already covered how to use MailPoet to complete both of these tasks. This programme, however, can be difficult to use because it requires the establishment of an SMTP provider.
Another option is to use a tool such as SendinBlue, which can handle everything automatically:
You must promote your services online if you want your business to reach as many people as possible.
A properly functioning website aids in the development of trust and demonstrates to visitors that you are serious about the services you provide.
Webmaster and content creation can be done by a Digital marketing agency which may help you to improve your business.
Read more Website designing, web development, WordPress tips and tricks articles and business articles written by our guest authors.
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