Bestselling Author and Financial Services Executive Rishi Piparaiya launches his new book ‘Three Pigs to Financial Freedom.

Mumbai April 12^th2023: Amidst great anticipation, renowned and accomplished author Rishi Piparaiya has launched his latest financial masterpiece – “Three Pigs to Financial Freedom“.

With a distinguished background as a former banker and senior executive at esteemed multinational corporations such as Citi, Aviva, and Santander, the book reflects the wealth of expertise and experience that Piparaiya has garnered over the years.

With an astute understanding of the lack of financial knowledge among India’s youth, Piparaiya, who started his financial planning in his mid-20s, conveys the blueprint for skilful financial planning in three easy-to-understand categories, namely ‘spending for needs’, ‘saving for wants’, and ‘investing for building a corpus for financial freedom’.

The book effectively empowers readers with the necessary financial knowledge and gives them a roadmap towards long-term financial freedom.

“There is no universal formula for financial planning as every individual’s financial situation, risk preferences, and aspirations are unique.

Three Pigs to Financial Freedom is not a one-size-fits-all book but a self-help guide that provides a concrete and executable system that can be tailored to individual needs and circumstances.

I have used an informal and humorous tone in the book, filled it with relatable examples, and written it specifically in the Indian context­–I am confident that most Gen Zs and millennials will relate to it,” says Piparaiya.

The book has received rave reviews from stalwarts in the banking and finance industry. Amitabh Chaudhry, MD & CEO, Axis Bank, has called it a “well-structured and practical, step-by-step guide, especially for the younger generation.”

Raamdeo Agrawal, Chairman and Co-founder, Motilal Oswal Financial Services, has recommended it as a “must-read before even a rupee is invested in financial products.”

Various CEOs have complimented the book’s simplicity, and early readers across age groups have left highly positive feedback online.

“So many Indians are unaware of how to manage and invest their money. These concepts are not taught in schools and colleges and therefore appear complex for most people from non-finance backgrounds.

I want the youth to start financial planning early on in life–doing that will give them a huge advantage. Through this book, I hope to play my part in promoting financial literacy in the country by simplifying difficult concepts that don’t overwhelm the reader.

With the fundamentals and confidence to manage their money, the youth will be unstoppable on the journey to financial freedom,” says Piparaiya.

Three Pigs to Financial Freedom covers every aspect of financial planning, including the accounts one needs to open, how to manage expenses, avenues for investing like mutual funds, stocks, PPF, and gold, the need to keep an emergency corpus, the approach to insurance, how to increase revenues, managing finances as a couple etc.

It is published by Jaico Books, who also published his best-selling satire on air travel, Aisle Be Damned.

Piparaiya is also the author of the corporate satire Job Be Damned (HarperCollins, 2018) and the creator of the children’s series Cities of Adventure (Imaginara Legacies, 2021).

Rishi Piparaiya is a best-selling author and former financial services executive with an extensive background in the corporate world.

His passion for financial literacy and his recent release of the book “Three Pigs to Financial Freedom,” which serves as an easy and practical personal finance guide for the youth, has gained him recognition as a thought leader in the field.

In addition, his experience as an avid traveler to over 40 countries and 75+ global cities, as well as his involvement in mentoring start-up companies, provides a unique perspective on various topics.

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