An exclusive interview with Bhavik Mehta, Founder of Thinkin’ Birds, Full-service Branding and Digital Content Platform
Bhavik Mehta is the visionary founder behind Thinkin’ birds communications, a dynamic digital marketing agency that has been making waves since its inception in 2013. A true innovator and educator, Bhavik’s journey from the classroom to the boardroom exemplifies his unwavering commitment to nurturing talent and transforming ideas into global success stories.
Before venturing into the world of entrepreneurship, Bhavik Mehta served as a college professor, where his passion for teaching and mentorship laid the foundation for his future endeavors. It was during this time that he embarked on an inspiring journey with his college students, igniting their collective creativity and entrepreneurial spirit.
In 2013, Bhavik, along with his motivated students, co-founded Thinking Birds, which has since evolved into the renowned Thinkin’ birds communications. This agency represents the synergy of fresh perspectives and seasoned expertise, a testament to Bhavik’s ability to harness the potential of emerging talent.
Thinkin’ birds communications has rapidly gained recognition as a global player in the digital marketing landscape, serving clients across the globe with innovative and results-driven campaigns. Bhavik’s leadership has been instrumental in cultivating a culture of creativity, dedication, and excellence within the agency.
Bhavik’s approach to marketing is characterized by a deep understanding of both traditional and cutting edge digital strategies. He brings an academic rigor to his work, constantly pushing the boundaries of what is possible in the ever-evolving digital landscape.
Bhavik’s commitment to staying ahead of industry trends and his ability to adapt to changing markets have been key drivers of Thinkin’ birds communications’ continued success.
Under Bhavik Mehta’s leadership, Thinkin’ birds communications has thrived, delivering outstanding results for clients across various industries. The agency’s reputation for innovation and client satisfaction continues to grow, solidifying its position as a trusted partner for businesses looking to make a mark in the digital world.
Beyond his professional accomplishments, Bhavik is a passionate advocate for education and mentorship. He believes in nurturing the next generation of talent and fostering a culture of continuous learning. His journey from academia to entrepreneurship serves as an inspiring example for aspiring entrepreneurs and educators alike.
Bhavik Mehta, as the founder of Thinkin’ birds communications, embodies the spirit of innovation, education, and entrepreneurship.
His remarkable journey from the classroom to the global marketplace stands as a testament to his vision, leadership, and dedication to driving success in the world of digital marketing. With Bhavik at the helm, Thinkin’ birds communications continues to soar to new heights, leaving an indelible mark in the industry.
Can you share the story behind the creation of Thinkin’ Birds and what motivated you to start a full-service branding and digital content platform?
Bhavik Mehta: I started my career as a Marketing faculty and the concept of branding always fascinated me. Helping my old students with a marketing plan in their respective businesses and jobs made me realize the absence of creative branding solutions led to the incorporation of Thinkin’Birds.
I learned from my father, that if you brand it, you will sell it. And that’s how I connected the dots. My first team comprised my students and now we are a team of 32 creative people. It all started by educating people about the concept of branding.
In a competitive industry like branding and digital content, what unique approach or strategies does Thinkin’ Birds employ to stand out and deliver exceptional results for clients?
Bhavik Mehta: Over the years, our finding was that there was a gap between creativity, innovation, and delivery. And Thinkin’birds at core delivers the amalgamation of these three to our clients. We are highly focused on providing a good value proposition, keeping in mind customer pain points and tension plots. This is what helps us stand out and deliver what the clients expect of us.
What specific services does Thinkin’ Birds offer its clients, and how do they contribute to building strong brands and effective digital content?
Bhavik Mehta: There still exist brands that are ignorant of the concept of branding. When we started, we wanted to address this issue. So to make the practical implementation of branding accessible to brands, we began educating the clients, eventually turning their ideas and dreams into reality through our design solutions. In a nutshell, we offer:
How do you stay updated with the latest trends and technologies in branding and digital content creation to offer cutting-edge solutions to your clients?
Bhavik Mehta: To stay at the forefront of branding and digital content creation, an agency must foster a culture of continuous learning. Consistent market research, networking with industry experts, and strategic partnerships with technology providers are vital for accessing the latest tools and trends.
Having an adaptable, skilled team is crucial for integrating new technologies effectively. Additionally, client education demonstrates the agency’s commitment to providing cutting-edge solutions. This is what helps us be on our toes.
Maintaining brand consistency is crucial. How do Thinkin’ Birds ensure that branding and content align with the client’s brand identity and goals?
Bhavik Mehta: To ensure branding and content align with the client’s brand identity and goals, we begin with crafting a clear brand strategy, developing audience personas, and creating a cohesive style guide. Consistency in branding and messaging across all platforms, continuous client feedback, and regular check-ins further cement alignment.
Lastly, staying updated with industry trends and being adaptable ensures long-term success in maintaining a strong brand presence.
What role does digital marketing play in Thinkin’ Birds’ branding and content strategies, and how do you leverage various digital channels to maximize the impact of your work?
Bhavik Mehta: There are several leads available online, accessible to anyone—a variety of prospects from different industries from different parts of the world. You can easily onboard clients via digital mediums but for a long-term association with them, you need their trust.
We are in an industry where clients’ trust is built based on concepts, creativity, innovation, and delivery, where our turnaround time is the key. Digitization has enabled us to work anywhere, from anywhere also get business globally from anywhere. It has also helped in increasing our work efficiency multifold.
How do Thinkin’ Birds adapt to clients’ diverse needs across different industries, and what strategies do you employ to tailor your services accordingly?
Bhavik Mehta: To adapt to clients’ diverse needs across industries, we prioritize in-depth research, offering customized solutions, and building industry expertise. Collaboration with clients, flexible service models, and continuous learning are key.
Feedback loops and quality control ensure consistent service delivery, while cross-industry insights and continuous improvement drive innovation and relevance.
In a rapidly changing industry, what advice would you offer to aspiring entrepreneurs looking to establish themselves in the world of branding and digital content creation?
Bhavik Mehta: Always start with the end in mind. When you do this you have clarity in your thoughts. Never underestimate the power of zero, it’s a significant number to hop on. You just need a little clarity on where to put it and how to thrive, which you’ll develop once you start working on.
Also, having the right intention and a little sense of profitability is the real key and will take you a long way.
Can you share some notable success stories or case studies where Thinkin’ Birds made a significant impact on a client’s brand and digital content presence?
Bhavik Mehta: Our recent rebranding work for Shabana Bakery is something we are proud of. It’s an iconic bakery of Nagpur and was looking for a new brand image and a wider audience apart from its set audience.
We worked closely with our client to understand their vision for the brand and worked in sync with it. The result was a super fresh brand face which the gen-z identified with and accepted, along with our client’s understanding of the concept of rebranding which was a massive success for us.
What are the biggest challenges you’ve faced in the branding and digital content industry, and how have Thinkin’ Birds overcome them?
Bhavik Mehta:I think finding the right mentor is and always has been a challenge. As a start-up founder, you are always working on something new and you need that one experienced mind to guide you and direct you on the right approach, I am fortunate I found one within my family for that role.
The second biggest challenge is developing a team of leaders. We worked on developing leadership intent in our team and the soft skills you need to bring your A-game on.
Are there any exciting upcoming projects, innovations, or expansions that Thinkin’ Birds plans to pursue soon?
Bhavik Mehta: Yes, we do have a solid partnership with a Digital marketing agency called Mediaclans on the cards which will enable a full-fledged digital wing at Thinkin’Birds.
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