How Blinkit (ex-Grofers) Succeeded in the Indian Grocery Delivery Market
In short time, Blinkit has managed to become one of the leading grocery delivery startups in the country. How did they do it? Through hard work, determination, and a focus on customer satisfaction. Blinkit was born out of Grofers, one of India’s leading ecommerce companies.
When Grofers decided to shut down their grocery delivery service, a team of employees decided to launch their own company – and Blinkit was born!
Blinkit (formerly known as Grofers) is a leading online grocery delivery service in India. The company was founded in 2013 and is headquartered in Gurgaon, Haryana.
Blinkit delivers fresh groceries and household essentials to customers’ doorsteps within two hours of placing an order.
The company offers a wide range of products, including fruits and vegetables, meat and poultry, dairy and cheese, bakery items, and household supplies.
In May 2014, Blinkit secured leadership position in customer service department with more than 350% average productivity increase after nine months. The company has been able to maintain this position since then.
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The secret to Blinkit’s success lies in its focus on providing an excellent customer experience. The company’s customer service team is always available to help customers with their orders and resolve any issues they may have.
The team is also constantly working to improve the website and mobile app to make it easier for customers to place orders and track their deliveries.
Blinkit has become a leading online grocery delivery service in India due to its commitment to providing excellent customer service.
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The company’s customer service team is always available to help customers with their orders and resolve any issues they may have.
The team is also constantly working to improve the website and mobile app to make it easier for customers to place orders and track their deliveries. Blinkit is definitely a company worth watching in the years to come!
Grofers founders Albinder Dhindsa and Saurabh Kumar were among the earliest to spot the potential of the online grocery segment in India.
They started Grofers in 2013 as a hyperlocal delivery service in Gurgaon, and within two years, it had become one of the country’s largest players in this space. However, things didn’t go as planned for Grofers.
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The company ran into trouble due to its high burn rate (the rate at which a company is spending money), and was forced to lay off employees and shut down operations in several cities.
Albinder Dhindsa, Founder of Grofers
Albinder Dhindsa is the Founder and CEO of Grofers, one of India’s leading online grocery platforms. He started Grofers in 2013, and it has since become one of the most popular online grocery platforms in India.
Albinder is a true entrepreneur, and his story is an inspiration to all of us. He has shown that with hard work and determination, anything is possible.
In early 2018, Grofers was acquired by Blinkit, a Delhi-based startup that operates a food delivery platform. The deal gave Grofers access to Blinkit’s well-established delivery network, which helped the company get back on its feet.
Bringing grocery at your home in a few clicks
Today, Grofers is once again one of the leading players in the online grocery space in India. The company has raised over $300 million from investors such as SoftBank, Tiger Global, and Sequoia Capital, and it is now valued at $1.6 billion.
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The story of Grofers is a classic example of how a startup can make a comeback from the brink of failure. It also highlights the importance of having a strong delivery network in the hyperlocal space.
Blinkit’s acquisition of Grofers was a shrewd move, and it is likely to benefit from this partnership in the years to come.
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