Mumbai, India,4th, December, 2025: Brand Concepts Ltd, the exclusive licensee and operator of Juicy Couture India, is proud to announce that it has been honoured with the Viva La Juicy Award at the Authentic Showcase Fall 2025.
The award recognises the exceptional execution, strategic launch, and impactful brand-building efforts for the brand Juicy Couture in the Indian market.
This allocade celebrates standout achievements across the Authentic Brands Group ecosystem and highlights Brand Concepts Ltd’s ability to successfully translate global fashion brands into strong, fast-growing businesses in India.
“We are honoured to be recognised with the Viva La Juicy Award at the Authentic Showcase Fall 2025,” said Abhinav Kumar, Co-Founder, Brand Concepts Ltd.
“This milestone reflects our team’s creativity, passion and rigorous brand stewardship. Bringing Juicy Couture to India has been a collaborative and purpose-driven journey, and this recognition reinforces our commitment to delivering global-standard retail experiences”
The award underscores Brand Concepts Ltd’s capability to craft high-impact brand strategies and build deep consumer resonance, marking another significant achievement in its growing portfolio of international lifestyle brands.
In March 2025, Brand Concepts Ltd. introduced Juicy Couture to India through a landmark launch, bringing the brand’s bold Los Angeles–inspired style to the Indian fashion market.
The Launch brought a vibrant collection of handbags, satchels, totes, clutches, backpacks, luggage, and lifestyle accessories; all designed to reflect Juicy Couture’s signature blend of glamour, youthful energy, and everyday practicality.
About Brand Concepts Ltd
Founded in 2007, Brand Concepts Ltd. is a prominent Indian omnichannel retail leader specializing in the design, manufacturing, and distribution of premium fashion accessories, travel gear, and lifestyle products.
With a robust portfolio of international licensed brands such as Tommy Hilfiger, Off-White, Juicy Couture, United Colors of Benetton, SuperDry, Aeropostale and its own proprietary labels like The Vertical and Sugarush. Brand Concepts Ltd. has firmly established itself as a key player in the Indian retail industry, operating through extensive retail networks and leading e-commerce platforms.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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