A brand image is the comprehensive appearance of a company as seen by customers. The brand contains all the elements that make up its identity from company logos and taglines to colors and fonts.
The only difference, however, is that a brand image is shaped by its audience, not by its brand. A strong brand image helps companies differentiate themselves from their competitors, builds customer loyalty, and increases sales. This is only possible if the company’s brand identity matches its brand image.
Approaching prospects is a key opportunity that a company must seize. If their branding is inconsistent, it is because they lack clarity.
As a result, viewers cannot understand the company’s vision. Especially, if it varies from channel to channel.
Therefore, companies need to have consistent branding across all marketing materials. That means using the same colors, fonts, and styles for everything from business cards and website designs to flyers and social media posts.
Consistent branding allows customers to instantly recognize the company’s materials, even if they only glance at them.
Brand awareness is the sum of people’s experiences, attitudes, and emotions towards a product or service.
A positive brand perception among target groups is a decisive factor for a brand. It has been observed that 77% of consumers are more likely to recommend a brand after having a positive experience.
It is the role of the brand to understand the consumer and do whatever is necessary to improve consumer perception.
This can be done by creating branded TV spots, YouTube ads, or asking customers to rate their products online. Such interactions can shift consumer perceptions of brands from negative to positive.
Mr. Jay Rathod, Founder of Koffeetech Communications, says, “A strong brand image is essential for any company that wants to succeed in today’s competitive marketplace.
There are several important things you can do to create a strong brand image for your business. A poor brand image can have negative effects on your business.
For one thing, it can make it harder for potential customers to remember your brand or associate it with certain positive attributes. This can lead to lower sales and fewer growth opportunities.”
Brand owners can feel like they know exactly what their brand stands for. However, this image may not reflect the aspirations of consumers, but their own.
For example, a Brain and Company study found that 80% of businesses believe or say that they provide great service, but only 8% of consumers agree with that claim.
Building a strong brand may not be easy. The Company needs a good branding strategy that takes time, dedication, and patience to provide excellent results.
Koffeetech Communications is one of the renowned digital marketing agencies in Mumbai, helping brands to achieve their marketing goals.
Founded in 2017 by Jay Rathod, Koffeetech serves as a one-point solution for all the digital marketing needs, requirements, and questions of a brand.
The company serves clients in all categories of business consulting, public relations, web design, and branding.
Their passion for creating memorable digital experiences sets Koffeetech apart from the rest of the competition in the market.
Koffeetech specializes in developing user-friendly digital solutions. They support brands and design effective social media marketing campaigns that capture imagination and emotion to drive significant brand transformation.
Their team believes that every brand is unique, which drives them to deliver tailor-made solutions with the highest levels of creativity and execution.
With expertise in marketing and advertising, Koffeetech tries and creates unconventional ways to promote brands and make their business successful.
“Building brand awareness often feels like an uphill battle, especially for companies starting from scratch” adds Jay Rathod. “This is often because simply spending time in the game will give you a certain level of awareness, no matter what tactics you employ. A company founded three months ago will have a tough time breaking into the industry, but if a company founded in the 80s is still active, it may already be a household name.”
This is where Koffeetech comes into the picture. From brand awareness to lead generation, Koffeetech Communications develops global campaigns that change shoppers’ mindsets and inspire action.
Koffeetech is a resolute team enthusiastic about innovation to provide value-added, purposeful services, Koffeetech strives for complete customer satisfaction.
Driven by their core values of commitment and trust. Koffeetech is writing its own success story. Developed in India and with a strong customer base, this digital marketing agency is the ideal solution for all the digital needs of a company.
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